ivantage – ivantage

Useful tools and reports to help check Google Analytics page tagging

Posted on 16/04/2023 (23/04/2023)

Google Analytics’ Achilles Heel is poor page tagging so what can be done to check how well tagged your website is? Well, here are some useful tools and reports: Browser tools:1) View Source in your browser and search “UA-“2) Firebug for Firefox3) Charles or Fiddler for Internet Explorer4) Charles for Safari5) Wasp (Free version)6) Google Analytics Tracking […]

What Google Analytics can’t tell you

Posted on 16/04/2023

Like any web analytics package, Google Analytics is very good at helping you understand how visitors found your website and what visitors are doing on your website but not why they are doing it. To understand the “why” we need other tools like: 1) Site Surveys tools such as:iperceptions (formally 4Q)KampyleGoogle Consumer Surveys 2) Page […]

How do I Open a Google Account?

Posted on 16/04/2023

Firstly, what is a Google Account?A Google Account is a “single sign-on” service by Google attached to a single email and password that you can use to access multiple Google services, including Google Analytics, Google Groups, Google Alerts, Google Product Search, Personalized Search, and Personalized Homepage. If you currently use one of these services, you […]

The Top 10 set-up and usage mistakes to avoid when using Google Analytics

Posted on 16/04/2023

Mistake 1 – Not upgrading to Universal Analytics and not using Google Tag ManagerGoogle Analytics is a wonderful tool – it allows you to see how visitors arrive to your website and what those users go on to do. However, its ‘Achilles’ heel’ is poor customisation when setting up tagging. Missing code from pages, duplicate […]

Understanding, Deploying and Using Google Tag Manager

Posted on 11/04/2023 (30/05/2023)

Today we publish our new guide “Understanding, deploying and using Google Tag Manager”. Written by Matt Trimmer of ivantage and published by Smart Insights, the guide takes you from defining what tags are, what they do, how they work, why to manage them and the benefits of a tag management system. The guide then focuses […]

Author: ivantage

Posts by ivantage

Useful tools and reports to help check Google Analytics page tagging

What Google Analytics can’t tell you

How do I Open a Google Account?

The Top 10 set-up and usage mistakes to avoid when using Google Analytics

Understanding, Deploying and Using Google Tag Manager

Digital Enlightenment

Useful tools and reports to help check Google Analytics page tagging

What Google Analytics can’t tell you

How do I Open a Google Account?

The Top 10 set-up and usage mistakes to avoid when using Google Analytics

Understanding, Deploying and Using Google Tag Manager