Google Analytics' Achilles Heel is poor page tagging so what can be done to check how well tagged your website is? Well, here are some useful tools and reports:
Browser tools:
1) View Source in your browser and search "UA-"
2) Firebug for Firefox
3) Charles or Fiddler for Internet Explorer
4) Charles for Safari
5) Wasp (Free version)
6) Google Analytics Tracking Code Debugger
When you edit your account settings in Google Analytics you can do a number of things:
1) Check your Google Analytics UA (Urchin Account) number.
2) Change your Google Analytics account name. It is best to give it a meaningful name and prefix a number to the name in order to raise it to the top of your list (if you have many accounts).
3) Agree to share your Google Analytics data with other Google Products like Google Adwords Conversion Optimizer that relies on reading your conversion data.
4) Agree to share your Google Analytics data anonymously with Google and others via the Google Analytics benchmarking service.
Frequently asked questions for the Google Analytics data sharing options.
It's important to configure Google Analytics to only record your website's Pageviews that actually matter. If your website uses query string parameters it may be creating hundreds or thousands of unique Pageviews which do not actually exist. This clutters analytics, fills up table space and makes sensible analysis difficult. To prevent this data being collected you need to identify it and filter it out:
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