On-site, private training
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Why on-site, private Google Analytics training with ivantage?

ivantage has been teaching digital professionals about Google Analytics since 2005, when Google awarded us with Google Analytics Certified Partner status. Every year we attend the annual Google Analytics Summit in California to ensure what we teach is up to date, accurate and industry leading. Our Google Analytics course is the most in-depth and comprehensive Google Analytics training course available. Key highlights of our Google Analytics training are:

  • Professional computer training room
  • Experienced practitioner leading and teaching
  • Practical learning and doing
  • Use your own Google Analytics account
  • Updated for the latest features
  • Google Analytics Certified since 2005
  • Last Google Analytics Partner Summit attended - June 2015
  • Key theory, backed up by slide and whiteboard sessions
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Google Analytics training curriculum

Our Google Analytics Training offers you and your team the opportunity to learn about Google Analytics at an introductory but fast moving 101 level through to advanced analysis on 201 and 202 up to architecture, processing, configuration, extending and auditing on 301. In addition, Google Tag Manager 101 runs at end of our four day Google Analytics course so you can learn how best to deploy Google Analytics with Google Tag Manager.

Google Analytics - Course Stream
Analytics 101 Analytics 201 Analytics 202 Analytics 301 Tag Manager 101

What is the training format?

Log-on to your Google Analytics account using your computers as you follow the instructor showing you how to use key Google Analytics features and reports, backed-up by key theory sessions using slides and white-board explanations.

How do I prepare for the on-site, private training?

The ideal training environment

In our experience, courses work best with a quiet training room, preferably with Internet-connected PCs or Macs for each attendee and a data projector for the instructor’s laptop (PC or Mac) which will also need to be connected easily and quickly to the Internet (wired or wireless) and to an accessible, working power supply!

If you don't have an on-site training room, a board room type office works well with attendees bringing Internet connected laptops with them or previously set-up desktop PCs or Macs. We would recommend a minimum of one PC or Mac between two attendees.

A whiteboard or flip chart is always a good idea too.

Connecting the Instructor's Laptop

  1. It is preferable for the Instructor's Mac or PC Laptop to be able to connect quickly and easily to a wireless or wired network with unrestricted Internet access, a bright hi-resolution (1024x768) projector (projecting a large, well focused image onto a clean back-drop) and a working power supply!
  2. If network security restrictions prohibit the instructor's laptop from connecting to the Internet, then a PC connected to the Internet must be supplied. The instructor will be required to display PowerPoint slides on the PC so a way of transferring the slides onto the computer must be provided and a PowerPoint slide viewer application or PowerPoint itself must also be loaded. The PC must be loaded with the latest versions of Internet Explorer, Chrome and Firefox and each browser must have JavaScript enabled. The PC or Mac should be tested for display and security issues by logging into Google Analytics before the training. To do this log-in to google.com/analytics using username:gatesting@ivantage.co.uk and password:gatest123. Click on one of the accounts and, if you see the graphs displaying, no more action is required. If there is still a display problem, then please contact support@ivantage.co.uk.

For video conferencing attendees

In our experience, professional video conferencing facilities work best where the instructor's slides and browser, along with their visual and an audio presentation can be displayed to all locations. In addition, attendees should be able to openly interact with other attendees and the instructor.

Suggested timings

Timings are very flexible to fit around your people and the organisation, but as a guideline 9:30 is a good time to start and 17:00 to finish with two 15min breaks and an hour for lunch - this keeps all minds fresh! Your instructor will to arrive for 9:00 to set-up your projector, Internet connection and laptop power. We leave lunch arrangements to you and we are happy to fit-in with whatever you decide. Don’t feel you have to entertain the trainers, as they are more than happy to be left to their own devices. We would advise, though, against a working lunch, as a break is important, more for the attendees than the instructor!

Confidentially

A mutual NDA can be provided for your and our protection.

Prerequisites for on-site, private Google Analytics Training

  1. For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google Adwords, administrative access to a Google Adwords account for the duration of the training.
  2. If attendees would like actual Google Analytics data to be used in some of the training sessions then access will need to be granted to the trainer. To do this add matt.trimmer@ivantage.co.uk (found top right of the Google Analytics User Manager) as an account Administrator to all relevant Google Analytics Accounts your organisation will use for training.
  3. All attendees’ PCs and Macs should have the latest version of a Industry leading browser and must have JavaScript enabled. All PCs and Macs should be tested for display and security issues by logging into Google Analytics before the day of the training. To do this log-in to google.com/analytics using username:gatesting@ivantage.co.uk and password:gatest123. Click on one of the accounts and, if you see the graphs displaying, no more action is required. If there is still a display problem, then please contact support@ivantage.co.uk.
  4. For Google Analytics 301 - Day 3, in addition to the latest version of Microsoft Internet Explorer, the latest versions of Firefox and Chrome should be installed on all PCs and Macs (or at least, be installable when downloaded) with JavaScript enabled.

What did past attendees think?

All our attendees are asked to complete our continuous feedback survey and submit an honest, considered and fair review which we publish on our site and via eKomi. You can read these reviews on our site and on eKomi.

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Architecture, processing, configuration, extending and auditing

Google analytics 301 is an in-depth, hands-on training day building on the knowledge acquired in analytics 101, 201 and 202. The course covers how Google Analytics works in detail including its architecture, hit processing and cookie technology as well as best practice deployment planning, configuration and set-up advice. The course also explains and demonstrates the many Google Analytics APIs for reading, writing and configuring data as well as advice, tips and examples for integrating Google Analytics into your organisation’s other systems, processes and technology. The day ends with a detailed audit process which helps asses your installation quality, health and completeness.

How will you benefit?

You and your team will end the day with a detailed understanding of how Google Analytics works, how its many features should be configured and how to deploy Google Analytics in specific environments according to best practice. You will also learn how Google Analytics can be integrated and extended into other systems, technologies and processes to enhance your organisation’s data capture and analysis capabilities. You will also end the day with an audit score assessing your installation for data quality and feature use completeness through a detailed audit of your installation that you will complete yourself.

What is the syllabus?

The day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch. Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.

Session 1 – Architecture, data collection and processing

  • Introductions, your objectives and building your 301 action plan
  • Understanding the Google account
  • Auditing user access to your Google Analytics account *
  • The Google Analytics Tracking Code (GATC)
  • Understanding and analysing the Google Analytics hit
  • Analysing the GA hit with Ghostery, Firebug, Google Tag Assist and the GA Chrome debugger
  • Understanding and analysing Google Analytics Cookies
  • Understanding and using the Google Analytics virtual pageview
  • Understanding and exploring event tracking
  • Understanding and exploring social interaction tracking
  • Understanding and exploring e-commerce tracking
  • Understanding and exploring enhanced e-commerce tracking
  • Creating a new Google Analytics account, new web properties and new views
  • Introducing and understanding Universal Analytics
  • Introducing and understanding the Measurement Protocol

Session 2 – Deployment, configuration and set-up

  • Deployment considerations - sub-domains, cross domains, iframe
  • Understanding and deploying cross domain tracking
  • Understanding and investigating self referrals
  • Understanding and exploring traffic allocation
  • Customising universal analytics behaviour via the user interface
  • Customising universal analytics behaviour via coding customisations
  • Editing your account settings *
  • Understanding and complying with the Google Analytics terms of service
  • Configuring your profile settings *
  • Cleansing your data by excluding URL query parameters *
  • Understanding and configuring site search *
  • Understanding and configuring page grouping *
  • Understanding and configuring error tracking *
  • Understanding and using predefined filters *
  • Understanding and using case transition filter *
  • Understanding and using include and exclude filters *
  • Understanding and using search and replace filters *
  • Understanding and using common regular expressions *
  • Understanding and using common advanced filters *
  • Understanding and using common cascading advanced filters *

Session 3 – Extending and integrating

  • Understanding and using user defined and custom variables
  • Understanding and using custom dimensions and metrics
  • Understanding and using data import
  • Understanding and using the client ID
  • Understanding and using the user ID
  • Understanding and complying with the Google Analytics terms of service with User ID
  • Defining and understanding native session stitching
  • Defining and understanding advanced session stitching
  • Understanding and using alternative user tracking methods
  • Understanding and exploring user ID examples

Session 4 – The measurement protocol, APIs and auditing your installation

  • Understanding and using the new measurement protocol API
  • Understanding and using the Google Hit Builder
  • Understanding and exploring measurement protocol examples
  • Introducing the management API
  • Introducing and using the Account Explorer
  • Introducing the provisioning API
  • Introducing the core reporting API
  • Introducing and using the GA query explorer
  • Introducing and using the GA spread sheet add-on
  • Introducing the multi-channel funnel reporting API
  • Introducing the real time reporting API
  • Introducing the embed API for dash boarding
  • Introducing the metadata API
  • Introducing the dimensions and metrics explorer
  • Some really useful API approved applications
  • Auditing your installation for quality and compleatness
  • Wrap up, conclusions, your action plan and feedback

* Google Analytics edit access required

How do I prepare for the on-site, private training?

The ideal training environment

In our experience, courses work best with a quiet training room, preferably with Internet-connected PCs or Macs for each attendee and a data projector for the instructor’s laptop (PC or Mac) which will also need to be connected easily and quickly to the Internet (wired or wireless) and to an accessible, working power supply!

If you don't have an on-site training room, a board room type office works well with attendees bringing Internet connected laptops with them or previously set-up desktop PCs or Macs. We would recommend a minimum of one PC or Mac between two attendees.

A whiteboard or flip chart is always a good idea too.

Connecting the Instructor's Laptop

  1. It is preferable for the Instructor's Mac or PC Laptop to be able to connect quickly and easily to a wireless or wired network with unrestricted Internet access, a bright hi-resolution (1024x768) projector (projecting a large, well focused image onto a clean back-drop) and a working power supply!
  2. If network security restrictions prohibit the instructor's laptop from connecting to the Internet, then a PC connected to the Internet must be supplied. The instructor will be required to display PowerPoint slides on the PC so a way of transferring the slides onto the computer must be provided and a PowerPoint slide viewer application or PowerPoint itself must also be loaded. The PC must be loaded with the latest versions of Internet Explorer, Chrome and Firefox and each browser must have JavaScript enabled. The PC or Mac should be tested for display and security issues by logging into Google Analytics before the training. To do this log-in to google.com/analytics using username:gatesting@ivantage.co.uk and password:gatest123. Click on one of the accounts and, if you see the graphs displaying, no more action is required. If there is still a display problem, then please contact support@ivantage.co.uk.

For video conferencing attendees

In our experience, professional video conferencing facilities work best where the instructor's slides and browser, along with their visual and an audio presentation can be displayed to all locations. In addition, attendees should be able to openly interact with other attendees and the instructor.

Suggested timings

Timings are very flexible to fit around your people and the organisation, but as a guideline 9:30 is a good time to start and 17:00 to finish with two 15min breaks and an hour for lunch - this keeps all minds fresh! Your instructor will to arrive for 9:00 to set-up your projector, Internet connection and laptop power. We leave lunch arrangements to you and we are happy to fit-in with whatever you decide. Don’t feel you have to entertain the trainers, as they are more than happy to be left to their own devices. We would advise, though, against a working lunch, as a break is important, more for the attendees than the instructor!

Confidentially

A mutual NDA can be provided for your and our protection.

Prerequisites for Google Analytics Training

  1. For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google Adwords, administrative access to a Google Adwords account for the duration of the training.
  2. If attendees would like actual Google Analytics data to be used in some of the training sessions then access will need to be granted to the trainer. To do this add matt.trimmer@ivantage.co.uk (found top right of the Google Analytics User Manager) as an account Administrator to all relevant Google Analytics Accounts your organisation will use for training.
  3. All attendees’ PCs and Macs should have the latest version of a Industry leading browser and must have JavaScript enabled. All PCs and Macs should be tested for display and security issues by logging into Google Analytics before the day of the training. To do this log-in to google.com/analytics using username:gatesting@ivantage.co.uk and password:gatest123. Click on one of the accounts and, if you see the graphs displaying, no more action is required. If there is still a display problem, then please contact support@ivantage.co.uk.
  4. For Google Analytics 301 - Day 3, in addition to the latest version of Microsoft Internet Explorer, the latest versions of Firefox and Chrome should be installed on all PCs and Macs (or at least, be installable when downloaded) with JavaScript enabled.

What did past attendees think?

All our attendees are asked to complete our continuous feedback survey and submit an honest, considered and fair review which we publish on our site and via eKomi. You can read these reviews on our site and on eKomi.

Please accept marketing-cookies to Enable Social Sharing

Goals, events, views, basic filters, segments, alerts and best practice campaigns

Google Analytics 201 is an in-depth, hands-on training day that starts where Google Analytics 101 finished – dealing with goals in more detail, event tracking, views, basic filters, applying segments for improved analysis, using alerts, best practice campaign tracking, channel groupings and cohort analysis.

How will you benefit?

You and your team will end the day feeling confident about configuring and specifying goals, planning the deployment of event tracking, creating multiple views with simple filters, using campaign tracking and be able to use segments, alerts and cohorts for advanced analysis.

What is the syllabus?

The day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch. Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.

Session 1 – Specifying, setting and reporting on destination based goals

  • Introductions, your objectives and building your 201 action plan
  • Processing limits of Google Analytics
  • The Google Analytics Tracking Code (GATC)
  • The Google Analytics hit
  • Specifying complex goals
  • The Google Analytics virtual pageview
  • Setting a complex destination goal *
  • Exploring and understanding the funnel visualisation report
  • Exploring and understanding the goal flow report
  • Understanding and comparing the funnel visualisation and goal flow reports
  • Exploring and understanding the reverse goal path report
  • Understanding the differences between goals and transactions
  • Exploring and understanding the e-commerce module
  • Introducing enhanced e-commerce
  • Using e-commerce for non e-commerce sites

Session 2 – Event tracking, event-based goals, KPIs and dashboards

  • Introducing and exploring event tracking
  • Specifying event tracking to track banners
  • Specifying event tracking to track other on-page items like PDF documents, videos, etc
  • Non-interaction event tracking
  • Configuring an event tracking goal *
  • Exploring and understanding the event flow report
  • Best practice for defining and measuring key performance indicators (KPIs)
  • Best practice dashboard examples for e-commerce and content sites

Session 3 – Views, filters, custom segments and custom alerts

  • Google Analytics accounts, web properties and views
  • Creating duplicate views *
  • Creating and using predefined filters to exclude internal traffic *
  • Creating and using predefined filters to include specific folder traffic *
  • More best practice regular expressions – ^,$,/
  • Measuring page traffic with a custom segment
  • Understanding the difference between view filters and custom segments
  • Measuring social media traffic with a custom segment
  • Segmenting brand and non-brand search keywords with custom segments
  • Creating and using custom intelligence alerts
  • Best practice examples custom intelligence alerts

Session 4 – Campaigns, channel groupings, brand terms and cohorts

  • Best practices for campaign tracking
  • Creating, editing and sharing a custom report for campaign tracking (the URL builder)
  • Creating and understanding channel groupings
  • Managing brand terms
  • Keeping control of your campaigns
  • When not to use campaign tracking and the URL builder
  • Introducing and exploring active users
  • Introducing and exploring cohorts
  • Building a landing page efficiency custom report
  • Wrap up, conclusions, your action plan and feedback k

* Google Analytics edit access required

How do I prepare for the on-site, private training?

The ideal training environment

In our experience, courses work best with a quiet training room, preferably with Internet-connected PCs or Macs for each attendee and a data projector for the instructor’s laptop (PC or Mac) which will also need to be connected easily and quickly to the Internet (wired or wireless) and to an accessible, working power supply!

If you don't have an on-site training room, a board room type office works well with attendees bringing Internet connected laptops with them or previously set-up desktop PCs or Macs. We would recommend a minimum of one PC or Mac between two attendees.

A whiteboard or flip chart is always a good idea too.

Connecting the Instructor's Laptop

  1. It is preferable for the Instructor's Mac or PC Laptop to be able to connect quickly and easily to a wireless or wired network with unrestricted Internet access, a bright hi-resolution (1024x768) projector (projecting a large, well focused image onto a clean back-drop) and a working power supply!
  2. If network security restrictions prohibit the instructor's laptop from connecting to the Internet, then a PC connected to the Internet must be supplied. The instructor will be required to display PowerPoint slides on the PC so a way of transferring the slides onto the computer must be provided and a PowerPoint slide viewer application or PowerPoint itself must also be loaded. The PC must be loaded with the latest versions of Internet Explorer, Chrome and Firefox and each browser must have JavaScript. The PC or Mac should be tested for display and security issues by logging into Google Analytics before the training. To do this log-in to google.com/analytics using username:gatesting@ivantage.co.uk and password:gatest123. Click on one of the accounts and, if you see the graphs displaying, no more action is required. If there is still a display problem, then please contact support@ivantage.co.uk.

For video conferencing attendees

In our experience, professional video conferencing facilities work best where the instructor's slides and browser, along with their visual and an audio presentation can be displayed to all locations. In addition, attendees should be able to openly interact with other attendees and the instructor.

Suggested timings

Timings are very flexible to fit around your people and the organisation, but as a guideline 9:30 is a good time to start and 17:00 to finish with two 15min breaks and an hour for lunch - this keeps all minds fresh! Your instructor will to arrive for 9:00 to set-up your projector, Internet connection and laptop power. We leave lunch arrangements to you and we are happy to fit-in with whatever you decide. Don’t feel you have to entertain the trainers, as they are more than happy to be left to their own devices. We would advise, though, against a working lunch, as a break is important, more for the attendees than the instructor!

Confidentially

A mutual NDA can be provided for your and our protection.

Prerequisites for Google Analytics Training

  1. For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google Adwords, administrative access to a Google Adwords account for the duration of the training.
  2. If attendees would like actual Google Analytics data to be used in some of the training sessions then access will need to be granted to the trainer. To do this add matt.trimmer@ivantage.co.uk (found top right of the Google Analytics User Manager) as an account Administrator to all relevant Google Analytics Accounts your organisation will use for training.
  3. All attendees’ PCs and Macs should have the latest version of a Industry leading browser and must have JavaScript enabled. All PCs and Macs should be tested for display and security issues by logging into Google Analytics before the day of the training. To do this log-in to google.com/analytics using username:gatesting@ivantage.co.uk and password:gatest123. Click on one of the accounts and, if you see the graphs displaying, no more action is required. If there is still a display problem, then please contact support@ivantage.co.uk.
  4. For Google Analytics 301 - Day 3, in addition to the latest version of Microsoft Internet Explorer, the latest versions of Firefox and Chrome should be installed on all PCs and Macs (or at least, be installable when downloaded) with JavaScript enabled.

What did past attendees think?

All our attendees are asked to complete our continuous feedback survey and submit an honest, considered and fair review which we publish on our site and via eKomi. You can read these reviews on our site and on eKomi.

Please accept marketing-cookies to Enable Social Sharing

Analysing organic search, paid search, in-bound social media and attribution modelling

Google analytics 202 is an in-depth, hands-on training day building on the knowledge acquired in analytics 101 and 201, covering advanced analysis of organic search, paid search and in-bound social media and how traffic can re-evaluated though different conversion attribution models.

How will you benefit?

You and your team will end the day with an understanding of how your site performs in organic search and how your AdWords campaigns are optimised for traffic acquisition. Your will also understand how your social media presence drives traffic to your site and be confident re-evaluating your acquisition channels with different conversion attribution models.

What is the syllabus?

The day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch. Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.

Session 1 – Assessing the value of your SEO campaigns

  • Introductions, your objectives and building your 202 action plan
  • Your SEO priorities
  • Exploring and understanding organic search keywords
  • Exploring (not provided) keywords
  • Exploring and understanding organic sources
  • Understanding how Google Analytics allocates organic search traffic
  • Exploring and understanding title tags
  • Exploring and understanding hostnames
  • Exploring the Google Search Console (Webmaster Tools)
  • Connecting Google Search Console and Google Analytics *
  • Exploring and understanding search engine optimisation reporting
  • Exploring and understanding referrals
  • Creating, building and sharing an SEO advanced segment
  • Creating, building and sharing an SEO dashboard
  • Creating, building and sharing an SEO custom report
  • Advanced Google Analytics coding options for SEO
  • Configuring Google Analytics for SEO analysis
  • Advanced filters for SEO *

Session 2 – Assessing the Value of your AdWords Campaigns

  • Connecting your AdWords account to your Google Analytics account *
  • Understanding the benefits of auto-tagging versus manual tagging
  • Google AdWords accounts, campaigns, adgroups, keywords and match types
  • Exploring and understanding search, search partners Google Display Network and remarketing campaign options
  • Exploring and understanding campaigns
  • Exploring and understanding keywords
  • Exploring and understanding matched search queries
  • Exploring and understanding day parts
  • Exploring and understanding your destination URLs
  • Exploring and understanding your placements
  • Exploring and understanding your keyword positions
  • Understanding and minimising discrepancies between your AdWords and Google analytics
  • The Google AdWords conversion tracking system
  • Importing Google Analytics goals and e-commerce transactions into Google AdWords
  • Understanding Google AdWords remarketing
  • Understanding and creating remarketing audiences with Google Analytics
  • Understanding dynamic attributes for remarketing with Google Analytics
  • Creating, building and sharing a CPC advanced segment
  • Creating, building and sharing a CPC dashboard
  • Creating, building and sharing a CPC custom report

Session 3 – Re-assessing the value of your traffic with multi-channel funnels

  • The Google AdWords conversion tracking system attribution model
  • The Google Analytics attribution model
  • The Google DoubleClick attribution model
  • How direct changes with multi-channel funnels
  • Understanding conversions and assisted conversions
  • Exploring and understanding the top conversion paths
  • Exploring and understanding the assisted conversions
  • Exploring and understanding the time lag
  • Exploring and understanding the path length
  • Exploring and understanding basic channel groupings
  • Creating, using and sharing custom channel groupings
  • Creating brand and non-brand keyword channel groupings
  • Applying and understanding default interaction segments
  • Creating, using and sharing custom interaction segments
  • Exploring and understanding the attribution modelling tool

Session 4 – Assessing the value of social media

  • Exploring and understanding social reporting
  • Exploring and understanding network referrals
  • Exploring and understanding data hub activity
  • Exploring and understanding trackbacks
  • Exploring and understanding plugins
  • Best practice planning and deployment for social interaction tracking
  • Configuring your social settings *
  • Wrap up, conclusions, your action plan and feedback

* Google Analytics edit access required

How do I prepare for the on-site, private training?

The ideal training environment

In our experience, courses work best with a quiet training room, preferably with Internet-connected PCs or Macs for each attendee and a data projector for the instructor’s laptop (PC or Mac) which will also need to be connected easily and quickly to the Internet (wired or wireless) and to an accessible, working power supply!

If you don't have an on-site training room, a board room type office works well with attendees bringing Internet connected laptops with them or previously set-up desktop PCs or Macs. We would recommend a minimum of one PC or Mac between two attendees.

A whiteboard or flip chart is always a good idea too.

Connecting the Instructor's Laptop

  1. It is preferable for the Instructor's Mac or PC Laptop to be able to connect quickly and easily to a wireless or wired network with unrestricted Internet access, a bright hi-resolution (1024x768) projector (projecting a large, well focused image onto a clean back-drop) and a working power supply!
  2. If network security restrictions prohibit the instructor's laptop from connecting to the Internet, then a PC connected to the Internet must be supplied. The instructor will be required to display PowerPoint slides on the PC so a way of transferring the slides onto the computer must be provided and a PowerPoint slide viewer application or PowerPoint itself must also be loaded. The PC must be loaded with the latest versions of Internet Explorer, Chrome and Firefox and each browser must have JavaScript enabled. The PC or Mac should be tested for display and security issues by logging into Google Analytics before the training. To do this log-in to google.com/analytics using username:gatesting@ivantage.co.uk and password:gatest123. Click on one of the accounts and, if you see the graphs displaying, no more action is required. If there is still a display problem, then please contact support@ivantage.co.uk.

For video conferencing attendees

In our experience, professional video conferencing facilities work best where the instructor's slides and browser, along with their visual and an audio presentation can be displayed to all locations. In addition, attendees should be able to openly interact with other attendees and the instructor.

Suggested timings

Timings are very flexible to fit around your people and the organisation, but as a guideline 9:30 is a good time to start and 17:00 to finish with two 15min breaks and an hour for lunch - this keeps all minds fresh! Your instructor will to arrive for 9:00 to set-up your projector, Internet connection and laptop power. We leave lunch arrangements to you and we are happy to fit-in with whatever you decide. Don’t feel you have to entertain the trainers, as they are more than happy to be left to their own devices. We would advise, though, against a working lunch, as a break is important, more for the attendees than the instructor!

Confidentially

A mutual NDA can be provided for your and our protection.

Prerequisites for Google Analytics Training

  1. For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google Adwords, administrative access to a Google Adwords account for the duration of the training.
  2. If attendees would like actual Google Analytics data to be used in some of the training sessions then access will need to be granted to the trainer. To do this add matt.trimmer@ivantage.co.uk (found top right of the Google Analytics User Manager) as an account Administrator to all relevant Google Analytics Accounts your organisation will use for training.
  3. All attendees’ PCs and Macs should have the latest version of a Industry leading browser and must have JavaScript enabled. All PCs and Macs should be tested for display and security issues by logging into Google Analytics before the day of the training. To do this log-in to google.com/analytics using username:gatesting@ivantage.co.uk and password:gatest123. Click on one of the accounts and, if you see the graphs displaying, no more action is required. If there is still a display problem, then please contact support@ivantage.co.uk.
  4. For Google Analytics 301 - Day 3, in addition to the latest version of Microsoft Internet Explorer, the latest versions of Firefox and Chrome should be installed on all PCs and Macs (or at least, be installable when downloaded) with JavaScript enabled.

What did past attendees think?

All our attendees are asked to complete our continuous feedback survey and submit an honest, considered and fair review which we publish on our site and via eKomi. You can read these reviews on our site and on eKomi.

Please accept marketing-cookies to Enable Social Sharing

Fundamentals, key concepts and reporting basics

Google Analytics 101 is an in-depth, hands-on training day that starts with the fundamentals of Google Analytics, moves-on to defining and understanding key concepts and explores almost all the standard reports and their meaning. The feedback we receive suggests that both those new to Google Analytics and, those much more experienced with Google Analytics find the day equally valuable and enlightening.

How will you benefit?

You and your team will end the day feeling confident about navigating the user interface, understand Google Analytics vocabulary and be very able to use and interpret key reports in relation to your own website’s performance.

What is the syllabus?

The day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch. Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.

Session 1 – Mastering the Google Analytics interface

  • Introductions, your objectives and building your action plan
  • Defining paid search (cpc, ppc & pfp), organic search, structured search and SEO
  • Accessing Google Analytics with your Google account
  • Google Analytics accounts, web properties and views
  • The Google Analytics Tracking Code (GATC)
  • Exploring and understanding real-time reporting
  • Exploring and understanding standard reporting – the ABC model
  • Creating, using and sharing annotations
  • Defining and understanding pageviews and unique pageviews
  • Defining and understanding users and sessions
  • Exploring and understanding audience reporting
  • Defining and understanding dimensions and metrics
  • Introducing regular expressions – or (|)
  • Understanding cross segmentation and pivot views
  • Creating, using and sharing shortcuts
  • Introducing, applying and understanding system segments
  • Creating, using and sharing custom segments
  • Understanding and defining bounce and bounce rate
  • Identifying high-bouncing landing pages with the landing pages report
  • Powerful analysis with weighted sort
  • Defining and understanding exit and exit rate

Session 2 – Measuring your success with goals, funnels, transactions and KPIs

  • What is possible with web analytics?
  • What is possible with Google Analytics?
  • Understanding and defining goals
  • Goals as a way of prioritising your work
  • Google Analytics and your websites goals
  • Setting engagement goals
  • Setting a simple destination goal *
  • Introducing E-commerce
  • Measuring how your traffic sources convert to goals and transactions
  • Understanding and defining key performance indicators (KPIs)
  • Your KPIs and Google Analytics
  • The three organizational objectives
  • Introducing intelligence events
  • Creating, using and sharing powerful dashboards
  • Exporting, emailing and scheduling reports and dashboards

Session 3 – Reporting and measuring devices, users, sessions and traffic sources

  • How Google Analytics measures users, sessions, browsers and devices
  • Understanding why Google Analytics uses cookies
  • Complying with the Google Analytics terms of service and the cookie law/DNT initiatives
  • Exploring and understanding your acquisition sources and mediums
  • Understanding and defining direct, referral and search traffic
  • Identifying high-bouncing traffic sources
  • Identifying high-bouncing traffic to landing pages with cross segmentation
  • Using the URL builder and defining source, medium, campaign, content and term
  • Measuring e-mail marketing campaigns with campaign tracking
  • Measuring banners and display advertising campaigns with campaign tracking
  • Measuring in-bound social media campaigns with campaign tracking
  • Measuring off-line campaigns using vanity URLs and QR codes with campaign tracking
  • Creating, editing and sharing a custom report for organic keywords
  • Creating, editing and sharing a custom report for campaign tracking (URL builder)

Session 4 – Understanding user engagement and content interaction

  • Exploring and understanding behaviour reports
  • Exploring and understanding site content and content drill down
  • Exploring and understanding user and behaviour flows
  • Exploring and understanding goal flows and funnel visualisation
  • Exploring and understanding navigation summary and entrance paths
  • Exploring and understanding in-page analytics
  • Improving in-page analytics
  • Exploring and understanding page title and its significance for SEO
  • Creating, editing and sharing a custom report for landing page efficiency
  • Adding custom reports to dashboards
  • Wrap up, conclusions, your action plan and feedback

* Google Analytics edit access required

How do I prepare for the in-house, on-site, private training?

The ideal training environment

In our experience, courses work best with a quiet training room, preferably with Internet-connected PCs or Macs for each attendee and a data projector for the instructor’s laptop (PC or Mac) which will also need to be connected easily and quickly to the Internet (wired or wireless) and to an accessible, working power supply!

If you don't have an on-site training room, a board room type office works well with attendees bringing Internet connected laptops with them or previously set-up desktop PCs or Macs. We would recommend a minimum of one PC or Mac between two attendees.

A whiteboard or flip chart is always a good idea too.

Connecting the Instructor's Laptop

  1. It is preferable for the Instructor's Mac or PC Laptop to be able to connect quickly and easily to a wireless or wired network with unrestricted Internet access, a bright hi-resolution (1024x768) projector (projecting a large, well focused image onto a clean back-drop) and a working power supply!
  2. If network security restrictions prohibit the instructor's laptop from connecting to the Internet, then a PC connected to the Internet must be supplied. The instructor will be required to display PowerPoint slides on the PC so a way of transferring the slides onto the computer must be provided and a PowerPoint slide viewer application or PowerPoint itself must also be loaded. The PC must be loaded with the latest versions of Internet Explorer, Chrome and Firefox and each browser must have JavaScript enabled. The PC or Mac should be tested for display and security issues by logging into Google Analytics before the training. To do this log-in to google.com/analytics using username:gatesting@ivantage.co.uk and password:gatest123. Click on one of the accounts and, if you see the graphs displaying, no more action is required. If there is still a display problem, then please contact support@ivantage.co.uk.

For video conferencing attendees

In our experience, professional video conferencing facilities work best where the instructor's slides and browser, along with their visual and an audio presentation can be displayed to all locations. In addition, attendees should be able to openly interact with other attendees and the instructor.

Suggested timings

Timings are very flexible to fit around your people and the organisation, but as a guideline 9:30 is a good time to start and 17:00 to finish with two 15min breaks and an hour for lunch - this keeps all minds fresh! Your instructor will to arrive for 9:00 to set-up your projector, Internet connection and laptop power. We leave lunch arrangements to you and we are happy to fit-in with whatever you decide. Don’t feel you have to entertain the trainers, as they are more than happy to be left to their own devices. We would advise, though, against a working lunch, as a break is important, more for the attendees than the instructor!

Confidentially

A mutual NDA can be provided for your and our protection.

Prerequisites for Google Analytics Training

  1. For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google Adwords, administrative access to a Google Adwords account for the duration of the training.
  2. If attendees would like actual Google Analytics data to be used in some of the training sessions then access will need to be granted to the trainer. To do this add matt.trimmer@ivantage.co.uk (found top right of the Google Analytics User Manager) as an account Administrator to all relevant Google Analytics Accounts your organisation will use for training.
  3. All attendees’ PCs and Macs should have the latest version of a Industry leading browser and must have JavaScript. All PCs and Macs should be tested for display and security issues by logging into Google Analytics before the day of the training. To do this log-in to google.com/analytics using username:gatesting@ivantage.co.uk and password:gatest123. Click on one of the accounts and, if you see the graphs displaying, no more action is required. If there is still a display problem, then please contact support@ivantage.co.uk.
  4. For Google Analytics 301 - Day 3, in addition to the latest version of Microsoft Internet Explorer, the latest versions of Firefox and Chrome should be installed on all PCs and Macs (or at least, be installable when downloaded) with JavaScript enabled.

What did past attendees think?

All our attendees are asked to complete our continuous feedback survey and submit an honest, considered and fair review which we publish on our site and via eKomi. You can read these reviews on our site and on eKomi.

Analytics Courses

Google Analytics

Training Curriculum:

Four days of in-depth, in-detail, hands-on Google Analytics training with Matt Trimmer, Google Seminar Leader.

Google Analytics 101:

Fundamentals, key concepts and reporting basics

Google Analytics 201:

Goals, events, views, basic filters, segments, alerts and best practice campaigns

Google Analytics 202:

Analysing organic search, paid search, in-bound social media and attribution modelling

Google Analytics 301:

Architecture, processing, configuration, extending and auditing


Tag Manager Courses

Google Tag Manager

Training Curriculum:

A day of in-depth, in-detail, hands-on Google Analytics training with Matt Trimmer, Google Seminar Leader.

Google Tag Manager 101:

Fundamentals, key concepts, basic tagging and advanced event listener tagging


Adwords Courses

Google Adwords

Training Curriculum:

Four days in two sessions of in-depth, in-detail, hands-on Google AdWords training with Sharron Lonsdale, Google Seminar Leader

Google Adwords 101:

Building, optimising and managing search campaigns

Google Adwords 201:

Optimising search campaigns through analysis, structure and control

Google Adwords 301:

Extending search campaigns with display advertising and remarketing

Google Adwords 302:

Extending search campaigns with feeds, dynamic remarketing and shopping


SEO Courses

Google SEO

Training Curriculum:

Full training curriculum of our Google SEO courses


Enquire & book

All your team trained!

£1,450 per day* No matter how many attendees!

*£1,450 per day, no matter how many attendees!


Attendee Reviews

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