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On-site, private training
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Whether you’re new to on-line marketing or a seasoned veteran, ivantage’s introductory and advanced Google Analytics training seminars will help you to:

  • Understand and fluently interpret Google Analytics reports
  • Identify and focus on reports that are relevant to your business and your role
  • Take action to improve your website’s marketing and commercial performance
  • Take action to improve your Google Analytics’ implementation
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How to decide – Which days to sign up for?
Google Analytics course stream

Google Analytics - Course Stream

Google analytics: daily course breakdown

Day 1 – Analytics 101: Introduction and User Training

A one-day course aimed at both in-experienced and experienced Google Analytics users with responsibilities in the areas of marketing, content, analysis, sales and web development who need to understand Google Analytics reports in greater detail, interact with Google Analytics and improve the way they go on to use the information presented.

Day 2 – Analytics 201: Advanced Analysis and Measurement – 1

A one-day course aimed at people with responsibilities in the areas of marketing, content, analysis, sales and web development who need to improve the quality and scope of data collected by Google Analytics and to improve on its subsequent analysis.

Day 3 – Analytics 202: Advanced Analysis and Measurement – 2

A one-day course aimed at people with responsibilities in the areas of marketing, content, analysis, sales and web development who need to take their analysis of organic search, paid search and social media to the next level.

Day 4 – Analytics 301: Advanced Tracking and Technical Implementations

A one-day course aimed at those with responsibility for managing the deployment and/or the administration of a Google Analytics implementation or for those whose role requires them to have a deep understanding of Google Analytics advanced tracking capabilities and common implementation practices in simple through to complex environments using the very latest technologies Google has to offer.

what are the benefits of attending?

Day 1 – Analytics 101: Advanced Tracking and Technical Implementations

After successful completion students will be able to understand how Google Analytics can be used to accurately analyse how visitors arrive at their website, how they behave and the ways in which they interact with their website’s content.

Day 2 – Analytics 201: Advanced Tracking and Technical Implementations

After successful completion students following this Google Analytics Training will be able to understand how the product can be used to improve website performance.

Day 3 – Analytics 202: Advanced Tracking and Technical Implementations

After successful completion students following this Google Analytics Training will be able to understand how the product can be used at the next level to improve performance relating to the areas of organic search, paid search and social media.

Day 4 – Analytics 301: Advanced Tracking and Technical Implementations

After successful completion students will be able to implement and configure Google Analytics for all but the most complicated of websites.

What’s the format of the training?

The seminars are hands-on courses where attendees use their own Google Analytics account and their own data, completing exercises under the direction of an experienced instructor. In our opinion, this format is the most effective for adult learning and knowledge retention. Our seminar leader presents material using PowerPoint, engaging students with relevant theory, practical examples and exercises to reinforce key concepts.

who are the instructors?

Most of our Google Analytics workshops are delivered by Matt Trimmer, Principal Consultant and Managing Director of ivantage, who brings his practical consulting experience and passion for the Internet into the classroom to vitalize the sessions. Read Matt’s biography on our team page. Matt is a Google Analytics Seminar Leader.

Most of the Google AdWords workshops are led by Sharron Lonsdale who, by virtue of also being a Google Analytics Seminar Leader, is able to give Matt an occasional break as a Google Analytics instructor. Sharron is a Senior Consultant at ivantage and possesses a thoroughness and attention to detail which ensures that students do not leave a course without having got the most from it. Read Sharron’s biography on our team page.

I would like to talk to the instructors before I attend - How do I do that?

Please contact us and we can have a chat.

Google Analytics - Certified Trainer - Matt Trimmer Matt's LinkedIn profile
Check out this courses reviews
Google Adwords - Certified Trainer - Sharron Lonsdale Sharron's LinkedIn profile Check out this courses reviews

I would like some more information before I attend - How do I get that?

Feel free to contact us now to discuss your requirements.

HOW DO I BOOK?

Please select a suitable date to attend from our list of courses and enter the number of tickets you require, and then select ‘Order Now’. All our public training courses can then be paid for by credit card using Google Checkout, or payment by invoice may be requested.

Are there any pre-requisites for attending?

  • For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google AdWords, administrative access to a Google AdWords account for the duration of the training. If you do not have access to an active Google Analytics account, we can provide you with user access to a test account for the duration of the course. However, this is not as good as working with your own data!
  • A prerequisite of attending the 201 course is having completed the 101 course or possessing equivalent knowledge. A prerequisite of attending the 202 course is having completed the 201 course or possessing equivalent knowledge. Please examine the detailed syllabus of the day you intend to miss to make sure you are fully familiar with all concepts. A prerequisite of attending the 301 course is having completed the 101, 201 and 202 courses or possessing equivalent knowledge.

What are your Terms and Conditions?

Our training terms and conditions can be read here and you will be asked to accept these terms and conditions in order to secure your booking.

Can these courses be run on-site at my company?

Yes, private on-site training courses represent better value with an audience of three or more students and allow the instructor to focus on the client’s specific website, environment and challenges. We run private, on-site Google Analytics workshops virtually every week.

Courses work best in a quiet training room, where students should be individually equipped with Internet-connected PCs. In the absence of an on-site training room, a board room or meeting room works well with attendees bringing their own laptops with them or using previously set-up desktop PCs.

Feel free to contact us now to discuss your requirements.

MORE INFORMATION

What did past attendees think?

All our attendees are asked to complete our continuous feedback survey and submit an honest, considered and fair review which we publish on our site and via eKomi. You can read these reviews on our site and on eKomi.

Please accept marketing-cookies to Enable Social Sharing

What is Google Analytics 101?

Google Analytics 101 is an in-depth, hands-on training day that starts with the basics of Google Analytics, moves-on to defining and understanding key concepts and culminates in an exploration of almost all the standard reports and their meaning. The feedback we receive suggests that both those new to Google Analytics and, surprisingly, those much more experienced with Google Analytics find the day equally valuable and enlightening.

Is Google Analytics 101 the right course for me?

Google Analytics 101 is a one-day course aimed at both in-experienced and experienced Google Analytics users with responsibilities in the areas of marketing, content, analysis, sales and web development who need to understand Google Analytics reports in greater detail, interact with Google Analytics and improve the way they go on to use the information presented.

Timetable for the day and detailed course contents

The day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch. Registration opens at 9:00am and sessions start promptly at 9:30am with the day finishing around 5:00pm.

Session 1 – Mastering the Google Analytics interface

  • Introductions, your objectives and building your action plan
  • Understanding paid search, organic search, PPC, CPC, and SEO
  • Accessing Google Analytics with your Google account
  • The Google Analytics concepts of accounts, web properties and profiles
  • The Google Analytics page tag
  • Exploring and understanding real-time
  • Exploring and understanding standard reporting
  • Creating, using and sharing annotations
  • Understanding and defining pageviews and unique pageviews
  • Understanding and defining visitors and visits
  • Introducing universal analytics and the new measurement protocol
  • Exploring and understanding the locations report
  • Understanding and defining dimensions and metrics
  • Creating, using and sharing shortcuts
  • Understanding and defining bounce and bounce rate
  • Identifying high bouncing landing pages with the landing pages report
  • Powerful analysis with weighted sort
  • Understanding and defining exit and exit rate
  • Exploring and understanding the traffic sources report suite
  • Understanding and defining direct, referral and search engine traffic
  • Identifying high-bouncing traffic sources
  • Identifying high-bouncing traffic to landing pages with cross segmentation

Session 2 – Measuring your success with goals, funnels and e-commerce

  • What is possible with web analytics?
  • What is possible with Google Analytics?
  • Understanding and defining goals
  • Goals as a way of prioritising your work
  • Google Analytics and your websites goals
  • Configuring a simple Google Analytics goal *
  • Exploring and understanding the goals report suite
  • Exploring and understanding the goal flow report
  • Exploring and understanding the e-commerce report suite
  • Understanding how e-commerce transactions are recorded
  • Understanding and defining key performance indicators (KPIs)
  • Your KPIs and Google Analytics
  • The three organization objectives
  • Understanding intelligence events
  • Creating, using and sharing powerful dashboards
  • Exporting, emailing and scheduling reports and dashboards
  • Applying and understanding default advanced segments
  • Creating, using and sharing custom advanced segments

Session 3 – Reporting and measuring your visitors, devices and traffic sources

  • How Google Analytics measures visitors, visits, browsers and mobiles
  • Understanding and defining the Google Analytics’ cookies
  • Complying with the Google Analytics terms of service and the cookie law/DNT initiatives
  • Exploring and understanding audience
  • Exploring and understanding mobile
  • Exploring and understanding traffic sources
  • Understanding and defining source, medium, campaign, content and term
  • Understanding and using Google Analytics campaign tracking and the URL builder
  • Understanding and using the new campaign management system
  • Measuring e-mail marketing campaigns
  • Measuring banners and display advertising campaigns
  • Measuring in-bound social media campaigns
  • Measuring off-line campaigns using vanity URLs and QR codes
  • Integrating Google Analytics and Google AdWords
  • Exploring and understanding advertising

Session 4 – Understanding what your visitors do on your site

  • Exploring and understanding all pages
  • Exploring and understanding navigation summary
  • Exploring and understanding page title and its significance for SEO
  • Exploring and understanding content drilldown
  • Exploring and understanding in-page analytics
  • Improving in-page analytics
  • Understanding and using exit pages
  • Understanding and using landing pages
  • Understanding and using entrance paths
  • Exploring and understanding visitors flow
  • Exploring and understanding goal flow
  • Measuring how your traffic sources convert to goals and transactions
  • Creating, editing and sharing powerful custom reports
  • Some really useful dashboards
  • Wrap up, conclusions, your action plan and feedback

* Google Analytics administrator access required

Pre-requisites for Google Analytics training

  • For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google AdWords, administrative access to a Google AdWords account for the duration of the training. If you do not have access to an active Google Analytics account, we can provide you with user access to a test account for the duration of the course. However, this is not as good as working with your own data!
  • A prerequisite of attending the 201 course is having completed the 101 course or possessing equivalent knowledge. A prerequisite of attending the 202 course is having completed the 201 course or possessing equivalent knowledge. Please examine the detailed syllabus of the day you intend to miss to make sure you are fully familiar with all concepts. A prerequisite of attending the 301 course is having completed the 101, 201 and 202 courses or possessing equivalent knowledge.

What did past attendees think?

All our attendees are asked to complete our continuous feedback survey and submit an honest, considered and fair review which we publish on our site and via eKomi. You can read these reviews on our site and on eKomi.

Please accept marketing-cookies to Enable Social Sharing

What is Google Analytics 101?

Google Analytics 101 is an in-depth, hands-on training day that starts with the basics of Google Analytics, moves-on to defining and understanding key concepts and culminates in an exploration of almost all the standard reports and their meaning. The feedback we receive suggests that both those new to Google Analytics and, surprisingly, those much more experienced with Google Analytics find the day equally valuable and enlightening.

Is Google Analytics 101 the right course for me?

Google Analytics 101 is a one-day course aimed at both in-experienced and experienced Google Analytics users with responsibilities in the areas of marketing, content, analysis, sales and web development who need to understand Google Analytics reports in greater detail, interact with Google Analytics and improve the way they go on to use the information presented.

Timetable for the day and detailed course contents

The day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch. Registration opens at 9:00am and sessions start promptly at 9:30am with the day finishing around 5:00pm.

Session 1 – Mastering the Google Analytics interface

  • Introductions, your objectives and building your action plan
  • Understanding paid search, organic search, PPC, CPC, and SEO
  • Accessing Google Analytics with your Google account
  • The Google Analytics concepts of accounts, web properties and profiles
  • The Google Analytics page tag
  • Exploring and understanding real-time
  • Exploring and understanding standard reporting
  • Creating, using and sharing annotations
  • Understanding and defining pageviews and unique pageviews
  • Understanding and defining visitors and visits
  • Introducing universal analytics and the new measurement protocol
  • Exploring and understanding the locations report
  • Understanding and defining dimensions and metrics
  • Creating, using and sharing shortcuts
  • Understanding and defining bounce and bounce rate
  • Identifying high bouncing landing pages with the landing pages report
  • Powerful analysis with weighted sort
  • Understanding and defining exit and exit rate
  • Exploring and understanding the traffic sources report suite
  • Understanding and defining direct, referral and search engine traffic
  • Identifying high-bouncing traffic sources
  • Identifying high-bouncing traffic to landing pages with cross segmentation

Session 2 – Measuring your success with goals, funnels and e-commerce

  • What is possible with web analytics?
  • What is possible with Google Analytics?
  • Understanding and defining goals
  • Goals as a way of prioritising your work
  • Google Analytics and your websites goals
  • Configuring a simple Google Analytics goal *
  • Exploring and understanding the goals report suite
  • Exploring and understanding the goal flow report
  • Exploring and understanding the e-commerce report suite
  • Understanding how e-commerce transactions are recorded
  • Understanding and defining key performance indicators (KPIs)
  • Your KPIs and Google Analytics
  • The three organization objectives
  • Understanding intelligence events
  • Creating, using and sharing powerful dashboards
  • Exporting, emailing and scheduling reports and dashboards
  • Applying and understanding default advanced segments
  • Creating, using and sharing custom advanced segments

Session 3 – Reporting and measuring your visitors, devices and traffic sources

  • How Google Analytics measures visitors, visits, browsers and mobiles
  • Understanding and defining the Google Analytics’ cookies
  • Complying with the Google Analytics terms of service and the cookie law/DNT initiatives
  • Exploring and understanding audience
  • Exploring and understanding mobile
  • Exploring and understanding traffic sources
  • Understanding and defining source, medium, campaign, content and term
  • Understanding and using Google Analytics campaign tracking and the URL builder
  • Understanding and using the new campaign management system
  • Measuring e-mail marketing campaigns
  • Measuring banners and display advertising campaigns
  • Measuring in-bound social media campaigns
  • Measuring off-line campaigns using vanity URLs and QR codes
  • Integrating Google Analytics and Google AdWords
  • Exploring and understanding advertising

Session 4 – Understanding what your visitors do on your site

  • Exploring and understanding all pages
  • Exploring and understanding navigation summary
  • Exploring and understanding page title and its significance for SEO
  • Exploring and understanding content drilldown
  • Exploring and understanding in-page analytics
  • Improving in-page analytics
  • Understanding and using exit pages
  • Understanding and using landing pages
  • Understanding and using entrance paths
  • Exploring and understanding visitors flow
  • Exploring and understanding goal flow
  • Measuring how your traffic sources convert to goals and transactions
  • Creating, editing and sharing powerful custom reports
  • Some really useful dashboards
  • Wrap up, conclusions, your action plan and feedback

* Google Analytics administrator access required

Pre-requisites for Google Analytics training

  • For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google AdWords, administrative access to a Google AdWords account for the duration of the training. If you do not have access to an active Google Analytics account, we can provide you with user access to a test account for the duration of the course. However, this is not as good as working with your own data!
  • A prerequisite of attending the 201 course is having completed the 101 course or possessing equivalent knowledge. A prerequisite of attending the 202 course is having completed the 201 course or possessing equivalent knowledge. Please examine the detailed syllabus of the day you intend to miss to make sure you are fully familiar with all concepts. A prerequisite of attending the 301 course is having completed the 101, 201 and 202 courses or possessing equivalent knowledge.

What did past attendees think?

All our attendees are asked to complete our continuous feedback survey and submit an honest, considered and fair review which we publish on our site and via eKomi. You can read these reviews on our site and on eKomi.

Analytics Courses

Google Analytics

Training Curriculum:

Four days of in-depth, in-detail, hands-on Google Analytics training with Matt Trimmer, Google Seminar Leader.

Google Analytics 101:

Fundamentals, key concepts and reporting basics

Google Analytics 201:

Goals, events, views, basic filters, segments, alerts and best practice campaigns

Google Analytics 202:

Analysing organic search, paid search, in-bound social media and attribution modelling

Google Analytics 301:

Architecture, processing, configuration, extending and auditing


Tag Manager Courses

Google Tag Manager

Training Curriculum:

A day of in-depth, in-detail, hands-on Google Analytics training with Matt Trimmer, Google Seminar Leader.

Google Tag Manager 101:

Fundamentals, key concepts, basic tagging and advanced event listener tagging


Adwords Courses

Google Adwords

Training Curriculum:

Four days in two sessions of in-depth, in-detail, hands-on Google AdWords training with Sharron Lonsdale, Google Seminar Leader

Google Adwords 101:

Building, optimising and managing search campaigns

Google Adwords 201:

Optimising search campaigns through analysis, structure and control

Google Adwords 301:

Extending search campaigns with display advertising and remarketing

Google Adwords 302:

Extending search campaigns with feeds, dynamic remarketing and shopping


SEO Courses

Google SEO

Training Curriculum:

Full training curriculum of our Google SEO courses


All your team trained!

£1,450 per day* No matter how many attendees!

*£1,450 per day, no matter how many attendees!


Attendee Reviews

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