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Google Analytics' Achilles Heel is poor page tagging so what can be done to check how well tagged your website is? Well, here are some useful tools and reports:

Browser tools:
1) View Source in your browser and search "UA-"
2) Firebug for Firefox
3) Charles or Fiddler for Internet Explorer
4) Charles for Safari
5) Wasp (Free version)
6) Google Analytics Tracking Code Debugger

Free Scanning tools:
1) http://sitescanga.com

Paid Scanning Tools:
1) Wasp (Paid Versions) (http://webanalyticssolutionprofiler.com/)
2) Observepoint
3) REL Link Checker - You can use Relsofware's Web Link Validator Page Rules which are designed for evaluating pages against certain conditions and confirming the absence or presence of specific display text, tag text, links, scripting, forms, etc. generated by your code. Here's some more instructions on how to do this:


Paid Audits
1) ivantage's Google Analytics Audit !

In my opinion, the best tool for continuous auditing is http://www.observepoint.com/. Relsoftware's Web Linker Validator is the best tool for one-off analysis and for SEO audits, but to my knowledge you can't schedule regular audits. Our paid Google Analytics Audit uses Observepoint technology.

Google Analytics Reports:
1) The "Check Status" report in your Edit Profile setting performs a basic test of just the home page.

2) The presence of self referrals in Traffic Sources > Referring Sites report indicates a change in status of the Google Analytics cookie which may be down to domain transfer or simply poor tagging.

3) Check to see where your Google Analytics Tracking Code (GATC) is being resolved in the Visitors > Network Properties > Hostnames report.

Analytics Courses

Google Analytics

Training Curriculum:

Four days of in-depth, in-detail, hands-on Google Analytics training with Matt Trimmer, Google Seminar Leader.

Google Analytics 101:

Fundamentals, key concepts and reporting basics

Google Analytics 201:

Goals, events, views, basic filters, segments, alerts and best practice campaigns

Google Analytics 202:

Analysing organic search, paid search, in-bound social media and attribution modelling

Google Analytics 301:

Architecture, processing, configuration, extending and auditing

Tag Manager Courses

Google Tag Manager

Training Curriculum:

A day of in-depth, in-detail, hands-on Google Analytics training with Matt Trimmer, Google Seminar Leader.

Google Tag Manager 101:

Fundamentals, key concepts, basic tagging and advanced event listener tagging

Adwords Courses

Google Adwords

Training Curriculum:

Four days in two sessions of in-depth, in-detail, hands-on Google AdWords training with Sharron Lonsdale, Google Seminar Leader

Google Adwords 101:

Building, optimising and managing search campaigns

Google Adwords 201:

Optimising search campaigns through analysis, structure and control

Google Adwords 301:

Extending search campaigns with display advertising and remarketing

Google Adwords 302:

Extending search campaigns with feeds, dynamic remarketing and shopping

SEO Courses

Google SEO

Training Curriculum:

Full training curriculum of our Google SEO courses

All your team trained!

£1,450 per day* No matter how many attendees!

*£1,450 per day, no matter how many attendees!

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