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Firstly, what is a Google Account?
A Google Account is a “single sign-on” service by Google attached to a single email and password that you can use to access multiple Google services, including Google Analytics, Google Groups, Google Alerts, Google Product Search, Personalized Search, and Personalized Homepage. If you currently use one of these services, you probably already have a Google Account that you can use to access Google Analytics.

However, because the data collected by Google Analytics is commercially confidential, you should only access Google Analytics for your organization with a corporate email address and not a personal one. This is to ensure your organization can keep track of who has access to the web analytics data Google Analytics is collecting.
How do I know if already have a Google Account?

To check if you already have a Google Account:
1) Go to Google.co.uk or your preferred Google search domain and check the right hand sign of the screen for “Sign in”. If “Sign in” is displayed as below then go to step 3:



2) If “Sign out” is displayed instead then you already have a Google Account and the email address you are using is associated with a Google Account which is displayed in the top right corner of your screen:


3) Chance are then, you don’t have a Google Account, but by trying to reset the password for your email address, Google will confirm if you have one or not. So go to https://www.google.com/accounts/ForgotPasswd? and enter your corporate email address in the field provided.
4) Once you've entered the Captcha tag, if your email address is not recognised by Google then Google will tell you it can’t recognise the email and it’s confirmed you don’t have a Google Account. You should, then create a Google Account by going to step 6 below.

5) If the password reset process continues, you have a Google Account and you can either continue on and reset your password (because it would seem you have forgotten setting this Google Account up!) or use the password you already have with the Google Account. You need do no more but simply click on Google Analytics once you've logged in to your Google Account.
6) Go to https://www.google.com/accounts/NewAccount and create a Google Account by entering your corporate email address, selecting a suitable password and so on...

Analytics Courses

Google Analytics

Training Curriculum:

Four days of in-depth, in-detail, hands-on Google Analytics training with Matt Trimmer, Google Seminar Leader.

Google Analytics 101:

Fundamentals, key concepts and reporting basics

Google Analytics 201:

Goals, events, views, basic filters, segments, alerts and best practice campaigns

Google Analytics 202:

Analysing organic search, paid search, in-bound social media and attribution modelling

Google Analytics 301:

Architecture, processing, configuration, extending and auditing


Tag Manager Courses

Google Tag Manager

Training Curriculum:

A day of in-depth, in-detail, hands-on Google Analytics training with Matt Trimmer, Google Seminar Leader.

Google Tag Manager 101:

Fundamentals, key concepts, basic tagging and advanced event listener tagging


Adwords Courses

Google Adwords

Training Curriculum:

Four days in two sessions of in-depth, in-detail, hands-on Google AdWords training with Sharron Lonsdale, Google Seminar Leader

Google Adwords 101:

Building, optimising and managing search campaigns

Google Adwords 201:

Optimising search campaigns through analysis, structure and control

Google Adwords 301:

Extending search campaigns with display advertising and remarketing

Google Adwords 302:

Extending search campaigns with feeds, dynamic remarketing and shopping


SEO Courses

Google SEO

Training Curriculum:

Full training curriculum of our Google SEO courses


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£1,450 per day* No matter how many attendees!

*£1,450 per day, no matter how many attendees!


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