Google Adwords

Why on-site, private Google Adwords training with ivantage?

ivantage has been teaching digital professionals about Google AdWords since 2000. Our Google AdWords course is the most in-depth and comprehensive Google AdWords training course available. Key highlights of our Google AdWords training are:

  • Experienced practitioner leading and teaching
  • Practical learning and doing
  • Use your own Google AdWords account
  • Updated for the latest features
  • Google AdWords Certified since 2005
  • Key theory, backed up by slide and whiteboard sessions

Google AdWords training curriculum

Our Google AdWords training offers you the opportunity to learn about Google AdWords at an introductory but fast moving 101 and 102 level through to advanced campaign management and optimisation on the 301 and 302 courses. Each course runs for two days on two separate occasions, enabling you to gain experience between attendances.

Google Adwords - Course Stream
Adwords 301 Adwords 302 Adwords 201 Adwords 101

What is the training format?

Log-on to your Google Analytics account using your computers as you follow the instructor showing you how to use key Google Analytics features and reports, backed-up by key theory sessions using slides and white-board explanations.

How do I prepare for the on-site, private training?

The ideal training environment

In our experience, courses work best with a quiet training room, preferably with Internet-connected PCs or Macs for each attendee and a data projector for the instructor’s laptop (PC or Mac) which will also need to be connected easily and quickly to the Internet (wired or wireless) and to an accessible, working power supply!

If you don't have an on-site training room, a board room type office works well with attendees bringing Internet connected laptops with them or previously set-up desktop PCs or Macs. We would recommend a minimum of one PC or Mac between two attendees.

A whiteboard or flip chart is always a good idea too.

Connecting the Instructor's Laptop

  1. It is preferable for the Instructor's Mac or PC Laptop to be able to connect quickly and easily to a wireless or wired network with unrestricted Internet access, a bright hi-resolution (1024x768) projector (projecting a large, well focused image onto a clean back-drop) and a working power supply!
  2. If network security restrictions prohibit the instructor's laptop from connecting to the Internet, then a PC connected to the Internet must be supplied. The instructor will be required to display PowerPoint slides on the PC so a way of transferring the slides onto the computer must be provided and a PowerPoint slide viewer application or PowerPoint itself must also be loaded. The PC must be loaded with the latest versions of Internet Explorer, Chrome and Firefox and each browser must have JavaScript enabled. The PC or Mac should be tested for display and security issues by logging into Google Analytics before the training. To do this log-in to google.com/analytics using username:gatesting@ivantage.co.uk and password:gatest123. Click on one of the accounts and, if you see the graphs displaying, no more action is required. If there is still a display problem, then please contact support@ivantage.co.uk.

For video conferencing attendees

In our experience, professional video conferencing facilities work best where the instructor's slides and browser, along with their visual and an audio presentation can be displayed to all locations. In addition, attendees should be able to openly interact with other attendees and the instructor.

Suggested timings

Timings are very flexible to fit around your people and the organisation, but as a guideline 9:30 is a good time to start and 17:00 to finish with two 15min breaks and an hour for lunch - this keeps all minds fresh! Your instructor will to arrive for 9:00 to set-up your projector, Internet connection and laptop power. We leave lunch arrangements to you and we are happy to fit-in with whatever you decide. Don’t feel you have to entertain the trainers, as they are more than happy to be left to their own devices. We would advise, though, against a working lunch, as a break is important, more for the attendees than the instructor!

Confidentially

A mutual NDA can be provided for your and our protection.

Pre-requisites for on-site, private Google AdWords Training

  1. For Google AdWords training, attendees will require on-line administration access to an active Google AdWords account for the duration of the training.
  2. If attendees would like actual AdWords data to be used in some of the training sessions then access will need to be granted to the trainer. To do this send the AdWords customer-id (found top right of the AdWords screen) to matt.trimmer@ivantage.co.uk and Matt will then initiate the process for access to the account.
  3. In addition, all attendees's PCs and Macs should have the latest version of an Industry leading browser and must have JavaScript enabled. All PCs and Macs should also be able to download and install the latest AdWords Editor as part of the training.

What did past attendees think?

All our attendees are asked to complete our continuous feedback survey and submit an honest, considered and fair review which we publish on our site and via eKomi. You can read these reviews on our site and on eKomi.



"Insightful, interactive, inspiring."

It was very useful, providing a lot of detailed information on the features of Google AdWords as well as strategic insights and case studies. I left the room with a head full of ideas.
Google Adwords 301 – Advanced Optimization Techniques
Date published: 15/05/2015 17:29:38
5 / 5 stars

On-site, private training
Google Adwords 301
Advanced Optimization Techniques

"It was very useful, providing a lot of detailed information on the features of Google AdWords as well as strategic insights and case studies. I left the room with a head full of ideas."

on 15/05/2015 17:29:38

Position: Digital Marketing Manager
Company: Mail Travel



"Excellent course. Provided great insights to manage and optimi..."

Excellent course. Provided great insights to manage and optimize Adwords accounts, and solved many doubts me and my colleagues had on managing our accounts and campaigns.
Google AdWords 301 – Advanced Optimisation Techniques
Date published: 09/04/2013 17:15:00
5 / 5 stars

On-site, private training
Google AdWords 301
Advanced Optimisation Techniques

"Excellent course. Provided great insights to manage and optimize Adwords accounts, and solved many doubts me and my colleagues had on managing our accounts and campaigns."

on 09/04/2013 17:15:00

Position: Digital Acquisition Manager
Company: Just-Eat



"Easy to understand, perfect for beginners or to cement basic k..."

The essential Google Adwords course not only cemented my basic knowledge but has shown me ways to immediately improve my marketing strategy and therefore, my business. I can't wait to get started on monitoring the effectiveness of my online campaigns! Thank you.
Google AdWords 101 – Introduction to Paid Search Management
Date published: 22/06/2010 16:41:57
4 / 5 stars

On-site, private training
Google AdWords 101
Introduction to Paid Search Management

"The essential Google Adwords course not only cemented my basic knowledge but has shown me ways to immediately improve my marketing strategy and therefore, my business. I can't wait to get started on monitoring the effectiveness of my online campaigns! Thank you."

on 22/06/2010 16:41:57

Company: First Intuition



"The tutor's knowledge and delivery was excellent and he took t..."

The course was thorough and well paced. We covered a lot of ground but Sharron kept the subject matter interesting. Sharron's extensive real world experience showed throughout the course and enabled her to answer our questions with practical examples.
Google AdWords 101 – Introduction to Paid Search Management
Date published: 08/07/2011
5 / 5 stars

On-site, private training
Google AdWords 101
Introduction to Paid Search Management

"The course was thorough and well paced. We covered a lot of ground but Sharron kept the subject matter interesting. Sharron's extensive real world experience showed throughout the course and enabled her to answer our questions with practical examples."

on 08/07/2011

Company: Ashridge Business School



"Very worthwhile, while I had some knowledge of Adwords it allo..."

A very thorough but quick paced review of Google Adwords and its features. Honest appraisals of different techniques and policies! The trainer's real world experience kept subject matter interesting and relevant at all times.
Google AdWords 101 – Introduction to Paid Search Management
Date published: 08/07/2011
5 / 5 stars

On-site, private training
Google AdWords 101
Introduction to Paid Search Management

"A very thorough but quick paced review of Google Adwords and its features. Honest appraisals of different techniques and policies! The trainer's real world experience kept subject matter interesting and relevant at all times."

on 08/07/2011

Company: Ashridge Business School



"Well rounded, well taught, well good!"

Well rounded, well taught, well good!
Google AdWords 301 – Advanced Optimisation Techniques
Date published: 09/04/2013 17:35:00
5 / 5 stars

On-site, private training
Google AdWords 301
Advanced Optimisation Techniques

"Well rounded, well taught, well good!"

on 09/04/2013 17:35:00

Position: International Marketing Manager
Company: Just Eat



"This was very much a bespoke course for 5 IT advisers and as s..."

Very, very good
Google AdWords 201 – Building Profitable Paid Search Campaigns
Date published: 27/06/2011
5 / 5 stars

On-site, private training
Google AdWords 201
Building Profitable Paid Search Campaigns

"Very, very good"

on 27/06/2011

Company: Business Link East



"Very informative, at the pace required for our understanding. ..."

Very informative, at the pace required for our understanding. Lots of ground covered and an overall good training day. Thank you.
Google AdWords 201 – Building Profitable Paid Search Campaigns
Date published: 09/03/2010 13:19:28
5 / 5 stars

On-site, private training
Google AdWords 201
Building Profitable Paid Search Campaigns

"Very informative, at the pace required for our understanding. Lots of ground covered and an overall good training day. Thank you."

on 09/03/2010 13:19:28

Company: Cost Cutters UK



"An excellent all round programme for those new or needing a re..."

An excellent all round programme for those new or needing a refresh on the advantages and the power of Google Adwords. Very informative and helpful.
Google AdWords 101 – Introduction to Paid Search Management
Date published: 11/07/2011
5 / 5 stars

On-site, private training
Google AdWords 101
Introduction to Paid Search Management

"An excellent all round programme for those new or needing a refresh on the advantages and the power of Google Adwords. Very informative and helpful."

on 11/07/2011

Company: Ashridge Business School



"Very informative and well delivered - always opportunity to as..."

I looked at using Adwords some years ago and found it a bit clunky and difficult to apply. Although the user interface has improved it stiil requires knowledge in order to apply effectively - this training provides that knowledge and equips the user with the skills to use Adwords to advantage..
Google AdWords 101 – Introduction to Paid Search Management
Date published: 25/05/2011
5 / 5 stars

On-site, private training
Google AdWords 101
Introduction to Paid Search Management

"I looked at using Adwords some years ago and found it a bit clunky and difficult to apply. Although the user interface has improved it stiil requires knowledge in order to apply effectively - this training provides that knowledge and equips the user with the skills to use Adwords to advantage.."

on 25/05/2011

Company: Business Link

Adwords Courses

On-site, Private
Training

[ Google Adwords ]

Google Adwords

Training Curriculum:

Four days of in-depth, in-detail, hands-on Google AdWords training

Google Adwords 101:

Building, optimising and managing search campaigns

Google Adwords 201:

Optimising search campaigns through analysis, structure and control

Google Adwords 301:

Extending search campaigns with display advertising and remarketing

Google Adwords 302:

Extending search campaigns with feeds, dynamic remarketing and shopping


Enquire & book

All your team trained!

£1,450 per day* No matter how many attendees!

*£1,450 per day, no matter how many attendees!


Enquire & book

Attendee Reviews


Certified Since 2005

Google Certified Since 2005

Enquire & book

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