Google Analytics

Why on-site, private Google Analytics training with ivantage?

ivantage has been teaching digital professionals about Google Analytics since 2005, when Google awarded us with Google Analytics Certified Partner status. Every year we attend the annual Google Analytics Summit in California to ensure what we teach is up to date, accurate and industry leading. Our Google Analytics course is the most in-depth and comprehensive Google Analytics training course available. Key highlights of our Google Analytics training are:

  • Professional computer training room
  • Experienced practitioner leading and teaching
  • Practical learning and doing
  • Use your own Google Analytics account
  • Updated for the latest features
  • Google Analytics Certified since 2005
  • Last Google Analytics Partner Summit attended - June 2015
  • Key theory, backed up by slide and whiteboard sessions
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Google Analytics training curriculum

Our Google Analytics Training offers you and your team the opportunity to learn about Google Analytics at an introductory but fast moving 101 level through to advanced analysis on 201 and 202 up to architecture, processing, configuration, extending and auditing on 301. In addition, Google Tag Manager 101 runs at end of our four day Google Analytics course so you can learn how best to deploy Google Analytics with Google Tag Manager.

Google Analytics - Course Stream
Analytics 101 Analytics 201 Analytics 202 Analytics 301 Tag Manager 101

What is the training format?

Log-on to your Google Analytics account using your computers as you follow the instructor showing you how to use key Google Analytics features and reports, backed-up by key theory sessions using slides and white-board explanations.

How do I prepare for the on-site, private training?

The ideal training environment

In our experience, courses work best with a quiet training room, preferably with Internet-connected PCs or Macs for each attendee and a data projector for the instructor’s laptop (PC or Mac) which will also need to be connected easily and quickly to the Internet (wired or wireless) and to an accessible, working power supply!

If you don't have an on-site training room, a board room type office works well with attendees bringing Internet connected laptops with them or previously set-up desktop PCs or Macs. We would recommend a minimum of one PC or Mac between two attendees.

A whiteboard or flip chart is always a good idea too.

Connecting the Instructor's Laptop

  1. It is preferable for the Instructor's Mac or PC Laptop to be able to connect quickly and easily to a wireless or wired network with unrestricted Internet access, a bright hi-resolution (1024x768) projector (projecting a large, well focused image onto a clean back-drop) and a working power supply!
  2. If network security restrictions prohibit the instructor's laptop from connecting to the Internet, then a PC connected to the Internet must be supplied. The instructor will be required to display PowerPoint slides on the PC so a way of transferring the slides onto the computer must be provided and a PowerPoint slide viewer application or PowerPoint itself must also be loaded. The PC must be loaded with the latest versions of Internet Explorer, Chrome and Firefox and each browser must have JavaScript enabled. The PC or Mac should be tested for display and security issues by logging into Google Analytics before the training. To do this log-in to google.com/analytics using username:gatesting@ivantage.co.uk and password:gatest123. Click on one of the accounts and, if you see the graphs displaying, no more action is required. If there is still a display problem, then please contact support@ivantage.co.uk.

For video conferencing attendees

In our experience, professional video conferencing facilities work best where the instructor's slides and browser, along with their visual and an audio presentation can be displayed to all locations. In addition, attendees should be able to openly interact with other attendees and the instructor.

Suggested timings

Timings are very flexible to fit around your people and the organisation, but as a guideline 9:30 is a good time to start and 17:00 to finish with two 15min breaks and an hour for lunch - this keeps all minds fresh! Your instructor will to arrive for 9:00 to set-up your projector, Internet connection and laptop power. We leave lunch arrangements to you and we are happy to fit-in with whatever you decide. Don’t feel you have to entertain the trainers, as they are more than happy to be left to their own devices. We would advise, though, against a working lunch, as a break is important, more for the attendees than the instructor!

Confidentially

A mutual NDA can be provided for your and our protection.

Prerequisites for on-site, private Google Analytics Training

  1. For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google Adwords, administrative access to a Google Adwords account for the duration of the training.
  2. If attendees would like actual Google Analytics data to be used in some of the training sessions then access will need to be granted to the trainer. To do this add matt.trimmer@ivantage.co.uk (found top right of the Google Analytics User Manager) as an account Administrator to all relevant Google Analytics Accounts your organisation will use for training.
  3. All attendees’ PCs and Macs should have the latest version of a Industry leading browser and must have JavaScript enabled. All PCs and Macs should be tested for display and security issues by logging into Google Analytics before the day of the training. To do this log-in to google.com/analytics using username:gatesting@ivantage.co.uk and password:gatest123. Click on one of the accounts and, if you see the graphs displaying, no more action is required. If there is still a display problem, then please contact support@ivantage.co.uk.
  4. For Google Analytics 301 - Day 3, in addition to the latest version of Microsoft Internet Explorer, the latest versions of Firefox and Chrome should be installed on all PCs and Macs (or at least, be installable when downloaded) with JavaScript enabled.

What did past attendees think?

All our attendees are asked to complete our continuous feedback survey and submit an honest, considered and fair review which we publish on our site and via eKomi. You can read these reviews on our site and on eKomi.



"Would recommend this course"

Enjoyed the training - some interesting points brought up & will help us with online tracking & web stats.
Google Analytics 201 – Introduction & User Training
Date published: 18/04/2018 11:02:46
4 / 5 stars

On-site, private training
Google Analytics 201
Introduction & User Training

"Enjoyed the training - some interesting points brought up & will help us with online tracking & web stats."

on 18/04/2018 11:02:46

Position: Marketing Manager
Company: Pickering Electronics



"Enlightening content"

Interesting course highlighting many important areas and provided us with a good framework to build on going forward.
Google Analytics 101 – Introduction & User Training
Date published: 22/05/2017 10:47:00
5 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"Interesting course highlighting many important areas and provided us with a good framework to build on going forward."

on 22/05/2017 10:47:00

Position: Commercial Director
Company: Coastal Cottages of Pembrokeshire



"Good & Useful"

Good
Google Analytics 101 – Introduction & User Training
Date published: 22/03/2017 10:14:34
4 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"Good"

on 22/03/2017 10:14:34

Position: Marketing Associate
Company: Wickham Laboratories Limited



"Intermediatry knowledge of GA"

To the point and very knowledgable
Google Analytics 101 – Introduction & User Training
Date published: 06/02/2017 09:40:58
5 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"To the point and very knowledgable"

on 06/02/2017 09:40:58

Position: Test Analyst
Company: Infomentum



"Interactive and informative"

Overall training was good and helped meet my initial objective of attending the training. There was some areas which I was already familiar with so would have wanted to know more about different areas of GA. Wanted to also more about GTM which was touched on briefly, However there is a training for GTM which will be the next step for me.
Google Analytics 101 – Introduction & User Training
Date published: 03/02/2017 16:56:53
4 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"Overall training was good and helped meet my initial objective of attending the training. There was some areas which I was already familiar with so would have wanted to know more about different areas of GA. Wanted to also more about GTM which was touched on briefly, However there is a training for GTM which will be the next step for me."

on 03/02/2017 16:56:53

Position: Customer Experience Analyst
Company: Infomentum



"Helpful and practical content, knowledgeable and humorous tutor"

The content is very useful and practical, including a lot of theoretical knowledge. But it would be better to have more exercises. The tutor is very knowledgeable and humorous. Every time we asked questions, he can quickly and clearly explained to us.
Google Analytics 202 – Advanced Analysis & Measurement (2)
Date published: 16/04/2018 13:25:30
4 / 5 stars

On-site, private training
Google Analytics 202
Advanced Analysis & Measurement (2)

"The content is very useful and practical, including a lot of theoretical knowledge. But it would be better to have more exercises. The tutor is very knowledgeable and humorous. Every time we asked questions, he can quickly and clearly explained to us."

on 16/04/2018 13:25:30

Company: Pickering Interfaces



"Great Course, Informative Material Covered"

Great informative day, easy to understand instructor who tailored to our company/clients. Maybe slightly too long a day.
Google Analytics 101 – Introduction & User Training
Date published: 15/05/2017 14:53:24
5 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"Great informative day, easy to understand instructor who tailored to our company/clients. Maybe slightly too long a day."

on 15/05/2017 14:53:24

Position: Project Manager
Company: On Track Retail



"Great intro to GA"

Very thorough and engaging course. The tutor was very knowledgeable and went at a pace which suited the group.
Google Analytics 101 – Introduction & User Training
Date published: 15/02/2017 13:03:02
5 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"Very thorough and engaging course. The tutor was very knowledgeable and went at a pace which suited the group."

on 15/02/2017 13:03:02

Position: Customer Experience Analyst
Company: Infomentum



"Value for money"

For a newbie to GA, I got more than what i hoped for. :)
Google Analytics 101 – Introduction & User Training
Date published: 03/02/2017 16:59:59
4 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"For a newbie to GA, I got more than what i hoped for. :)"

on 03/02/2017 16:59:59

Position: Test Lead
Company: Infomentum



"Something for every job role"

The training was very useful and will certainly help me moving forward in my role. I think it was helpful to have the private training, as it allowed us to discuss from different job role's points of view, ensuring we covered a lot of content. I'm very pleased we dipped into some 201 aspects too, as I picked up some very useful tips.
Google Analytics 101 – Introduction & User Training
Date published: 03/02/2017 16:53:36
5 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"The training was very useful and will certainly help me moving forward in my role. I think it was helpful to have the private training, as it allowed us to discuss from different job role's points of view, ensuring we covered a lot of content. I'm very pleased we dipped into some 201 aspects too, as I picked up some very useful tips."

on 03/02/2017 16:53:36

Position: Marketing Manager
Company: Infomentum

Analytics Courses

On-site, Private
Training

[ Google Analytics ]

Google Analytics

Training Curriculum:

Four days of in-depth, in-detail, hands-on Google Analytics training

Google Analytics 101:

Fundamentals, key concepts and reporting basics

Google Analytics 201:

Goals, events, views, basic filters, segments, alerts and best practice campaigns

Google Analytics 202:

Analysing organic search, paid search, in-bound social media and attribution modelling

Google Analytics 301:

Architecture, processing, configuration, extending and auditing


Enquire & book

All your team trained!

£1,450 per day* No matter how many attendees!

*£1,450 per day, no matter how many attendees!


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Attendee Reviews


Certified Since 2005

Google Certified Since 2005

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