Google Analytics

Why on-site, private Google Analytics training with ivantage?

ivantage has been teaching digital professionals about Google Analytics since 2005, when Google awarded us with Google Analytics Certified Partner status. Every year we attend the annual Google Analytics Summit in California to ensure what we teach is up to date, accurate and industry leading. Our Google Analytics course is the most in-depth and comprehensive Google Analytics training course available. Key highlights of our Google Analytics training are:

  • Professional computer training room
  • Experienced practitioner leading and teaching
  • Practical learning and doing
  • Use your own Google Analytics account
  • Updated for the latest features
  • Google Analytics Certified since 2005
  • Last Google Analytics Partner Summit attended - June 2015
  • Key theory, backed up by slide and whiteboard sessions

Google Analytics training curriculum

Our Google Analytics Training offers you and your team the opportunity to learn about Google Analytics at an introductory but fast moving 101 level through to advanced analysis on 201 and 202 up to architecture, processing, configuration, extending and auditing on 301. In addition, Google Tag Manager 101 runs at end of our four day Google Analytics course so you can learn how best to deploy Google Analytics with Google Tag Manager.

Google Analytics - Course Stream
Analytics 101 Analytics 201 Analytics 202 Analytics 301 Tag Manager 101

What is the training format?

Log-on to your Google Analytics account using your computers as you follow the instructor showing you how to use key Google Analytics features and reports, backed-up by key theory sessions using slides and white-board explanations.

How do I prepare for the on-site, private training?

The ideal training environment

In our experience, courses work best with a quiet training room, preferably with Internet-connected PCs or Macs for each attendee and a data projector for the instructor’s laptop (PC or Mac) which will also need to be connected easily and quickly to the Internet (wired or wireless) and to an accessible, working power supply!

If you don't have an on-site training room, a board room type office works well with attendees bringing Internet connected laptops with them or previously set-up desktop PCs or Macs. We would recommend a minimum of one PC or Mac between two attendees.

A whiteboard or flip chart is always a good idea too.

Connecting the Instructor's Laptop

  1. It is preferable for the Instructor's Mac or PC Laptop to be able to connect quickly and easily to a wireless or wired network with unrestricted Internet access, a bright hi-resolution (1024x768) projector (projecting a large, well focused image onto a clean back-drop) and a working power supply!
  2. If network security restrictions prohibit the instructor's laptop from connecting to the Internet, then a PC connected to the Internet must be supplied. The instructor will be required to display PowerPoint slides on the PC so a way of transferring the slides onto the computer must be provided and a PowerPoint slide viewer application or PowerPoint itself must also be loaded. The PC must be loaded with the latest versions of Internet Explorer, Chrome and Firefox and each browser must have JavaScript enabled. The PC or Mac should be tested for display and security issues by logging into Google Analytics before the training. To do this log-in to google.com/analytics using username:gatesting@ivantage.co.uk and password:gatest123. Click on one of the accounts and, if you see the graphs displaying, no more action is required. If there is still a display problem, then please contact support@ivantage.co.uk.

For video conferencing attendees

In our experience, professional video conferencing facilities work best where the instructor's slides and browser, along with their visual and an audio presentation can be displayed to all locations. In addition, attendees should be able to openly interact with other attendees and the instructor.

Suggested timings

Timings are very flexible to fit around your people and the organisation, but as a guideline 9:30 is a good time to start and 17:00 to finish with two 15min breaks and an hour for lunch - this keeps all minds fresh! Your instructor will to arrive for 9:00 to set-up your projector, Internet connection and laptop power. We leave lunch arrangements to you and we are happy to fit-in with whatever you decide. Don’t feel you have to entertain the trainers, as they are more than happy to be left to their own devices. We would advise, though, against a working lunch, as a break is important, more for the attendees than the instructor!

Confidentially

A mutual NDA can be provided for your and our protection.

Prerequisites for on-site, private Google Analytics Training

  1. For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google Adwords, administrative access to a Google Adwords account for the duration of the training.
  2. If attendees would like actual Google Analytics data to be used in some of the training sessions then access will need to be granted to the trainer. To do this add matt.trimmer@ivantage.co.uk (found top right of the Google Analytics User Manager) as an account Administrator to all relevant Google Analytics Accounts your organisation will use for training.
  3. All attendees’ PCs and Macs should have the latest version of a Industry leading browser and must have JavaScript enabled. All PCs and Macs should be tested for display and security issues by logging into Google Analytics before the day of the training. To do this log-in to google.com/analytics using username:gatesting@ivantage.co.uk and password:gatest123. Click on one of the accounts and, if you see the graphs displaying, no more action is required. If there is still a display problem, then please contact support@ivantage.co.uk.
  4. For Google Analytics 301 - Day 3, in addition to the latest version of Microsoft Internet Explorer, the latest versions of Firefox and Chrome should be installed on all PCs and Macs (or at least, be installable when downloaded) with JavaScript enabled.

What did past attendees think?

All our attendees are asked to complete our continuous feedback survey and submit an honest, considered and fair review which we publish on our site and via eKomi. You can read these reviews on our site and on eKomi.



"Superb Course"

Superb introduction to GA for anyone wanting to know the basics. Perfectly delivered!
Google Analytics 101 – Introduction & User Training
Date published: 02/11/2015 11:12:38
5 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"Superb introduction to GA for anyone wanting to know the basics. Perfectly delivered!"

on 02/11/2015 11:12:38

Position: Strategy Executive
Company: BT.com



"Awesome!"

Great tutor, great enthusiasm and was able to adapt style to experts and novice alike!
Google Analytics 101 – Introduction & User Training
Date published: 30/10/2015 16:55:36
5 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"Great tutor, great enthusiasm and was able to adapt style to experts and novice alike!"

on 30/10/2015 16:55:36

Position: Head of eCommerce
Company: BT.com



"Useful and interesting."

A lot more possibilities than I thought available in GA. Also gave good advice on what would be most helpful for our different roles for reporting
Google Analytics 101 – Introduction & User Training
Date published: 29/10/2015 10:42:29
5 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"A lot more possibilities than I thought available in GA. Also gave good advice on what would be most helpful for our different roles for reporting"

on 29/10/2015 10:42:29

Position: Head of Design
Company: BT.com



"Great and worth it"

I learned alot of new stuff whilst improving on my current knowledge
Google Analytics 101 – Introduction & User Training
Date published: 29/10/2015 09:49:42
4 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"I learned alot of new stuff whilst improving on my current knowledge"

on 29/10/2015 09:49:42

Position: Designer
Company: BT.com



"Google Analytics simplified!"

As a daily user of GA, I am experienced in the basics of how the software works. However, the training allowed me to simplify the way I do certain things. The training was fun and informative with every person attending getting involved.
Google Analytics 101 – Introduction & User Training
Date published: 29/10/2015 09:41:18
5 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"As a daily user of GA, I am experienced in the basics of how the software works. However, the training allowed me to simplify the way I do certain things. The training was fun and informative with every person attending getting involved."

on 29/10/2015 09:41:18

Position: Brand Manager
Company: BT.com



"Good"

Was very good
Google Analytics 101 – Introduction & User Training
Date published: 02/11/2015 09:42:57
5 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"Was very good"

on 02/11/2015 09:42:57

Position: Creative Production Manager
Company: BT.com



"An insight into how to improve your own Analytics"

Really useful, an interesting drill down into the way we've been using Analytics and the ways we can improve on this. I was especially impressed with the prep for the training, Matt had clearly taken time to look at our account in depth to see how we were working and suggest real and meaningful ways to improve this for the good of the business.
Google Analytics 201 – Advanced Analysis & Measurement
Date published: 30/10/2015 09:55:36
5 / 5 stars

On-site, private training
Google Analytics 201
Advanced Analysis & Measurement

"Really useful, an interesting drill down into the way we've been using Analytics and the ways we can improve on this. I was especially impressed with the prep for the training, Matt had clearly taken time to look at our account in depth to see how we were working and suggest real and meaningful ways to improve this for the good of the business."

on 30/10/2015 09:55:36

Position: Retention Marketing Executive
Company: BT.com



"Intuative"

Very enjoyable and learnt a good number of new methods
Google Analytics 201 – Advanced Analysis & Measurement
Date published: 29/10/2015 10:01:32
4 / 5 stars

On-site, private training
Google Analytics 201
Advanced Analysis & Measurement

"Very enjoyable and learnt a good number of new methods"

on 29/10/2015 10:01:32

Position: CRM Executive
Company: BT.com



"Fast Track GA"

Overall very good. For the amount we had, I got a far more deeper understanding with how I should use GA and what GA can do.
Google Analytics 101 – Introduction & User Training
Date published: 29/10/2015 09:48:39
5 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"Overall very good. For the amount we had, I got a far more deeper understanding with how I should use GA and what GA can do."

on 29/10/2015 09:48:39

Position: Marketing assistant
Company: BT.com



"Comprehensive"

Excellent training session, learned a lot. The instructor was great: really friendly and knowledgeable. The huge failing of the course was that our wi-fi internet connection was terrible meaning that offline downtime and trying to re-connect regularly made me fall behind and miss what was being said. This obviously is not the fault of ivantage.
Google Analytics 101 – Introduction & User Training
Date published: 29/10/2015 09:36:52
5 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"Excellent training session, learned a lot. The instructor was great: really friendly and knowledgeable. The huge failing of the course was that our wi-fi internet connection was terrible meaning that offline downtime and trying to re-connect regularly made me fall behind and miss what was being said. This obviously is not the fault of ivantage."

on 29/10/2015 09:36:52

Position: Strategy & Portfolio Executive
Company: BT.com

Analytics Courses

On-site, Private
Training

[ Google Analytics ]

Google Analytics

Training Curriculum:

Four days of in-depth, in-detail, hands-on Google Analytics training

Google Analytics 101:

Fundamentals, key concepts and reporting basics

Google Analytics 201:

Goals, events, views, basic filters, segments, alerts and best practice campaigns

Google Analytics 202:

Analysing organic search, paid search, in-bound social media and attribution modelling

Google Analytics 301:

Architecture, processing, configuration, extending and auditing


Enquire & book

All your team trained!

£1,450 per day* No matter how many attendees!

*£1,450 per day, no matter how many attendees!


Enquire & book

Attendee Reviews


Certified Since 2005

Google Certified Since 2005

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