Google Analytics

Fundamentals, key concepts and reporting basics

Google Analytics 101 is an in-depth, hands-on training day that starts with the fundamentals of Google Analytics, moves-on to defining and understanding key concepts and explores almost all the standard reports and their meaning. The feedback we receive suggests that both those new to Google Analytics and, those much more experienced with Google Analytics find the day equally valuable and enlightening.

How will you benefit?

You and your team will end the day feeling confident about navigating the user interface, understand Google Analytics vocabulary and be very able to use and interpret key reports in relation to your own website’s performance.

What is the syllabus?

The day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch. Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.

Session 1 – Mastering the Google Analytics interface

  • Introductions, your objectives and building your action plan
  • Defining paid search (cpc, ppc & pfp), organic search, structured search and SEO
  • Accessing Google Analytics with your Google account
  • Google Analytics accounts, web properties and views
  • The Google Analytics Tracking Code (GATC)
  • Exploring and understanding real-time reporting
  • Exploring and understanding standard reporting – the ABC model
  • Creating, using and sharing annotations
  • Defining and understanding pageviews and unique pageviews
  • Defining and understanding users and sessions
  • Exploring and understanding audience reporting
  • Defining and understanding dimensions and metrics
  • Introducing regular expressions – or (|)
  • Understanding cross segmentation and pivot views
  • Creating, using and sharing shortcuts
  • Introducing, applying and understanding system segments
  • Creating, using and sharing custom segments
  • Understanding and defining bounce and bounce rate
  • Identifying high-bouncing landing pages with the landing pages report
  • Powerful analysis with weighted sort
  • Defining and understanding exit and exit rate

Session 2 – Measuring your success with goals, funnels, transactions and KPIs

  • What is possible with web analytics?
  • What is possible with Google Analytics?
  • Understanding and defining goals
  • Goals as a way of prioritising your work
  • Google Analytics and your websites goals
  • Setting engagement goals
  • Setting a simple destination goal *
  • Introducing E-commerce
  • Measuring how your traffic sources convert to goals and transactions
  • Understanding and defining key performance indicators (KPIs)
  • Your KPIs and Google Analytics
  • The three organizational objectives
  • Introducing intelligence events
  • Creating, using and sharing powerful dashboards
  • Exporting, emailing and scheduling reports and dashboards

Session 3 – Reporting and measuring devices, users, sessions and traffic sources

  • How Google Analytics measures users, sessions, browsers and devices
  • Understanding why Google Analytics uses cookies
  • Complying with the Google Analytics terms of service and the cookie law/DNT initiatives
  • Exploring and understanding your acquisition sources and mediums
  • Understanding and defining direct, referral and search traffic
  • Identifying high-bouncing traffic sources
  • Identifying high-bouncing traffic to landing pages with cross segmentation
  • Using the URL builder and defining source, medium, campaign, content and term
  • Measuring e-mail marketing campaigns with campaign tracking
  • Measuring banners and display advertising campaigns with campaign tracking
  • Measuring in-bound social media campaigns with campaign tracking
  • Measuring off-line campaigns using vanity URLs and QR codes with campaign tracking
  • Creating, editing and sharing a custom report for organic keywords
  • Creating, editing and sharing a custom report for campaign tracking (URL builder)

Session 4 – Understanding user engagement and content interaction

  • Exploring and understanding behaviour reports
  • Exploring and understanding site content and content drill down
  • Exploring and understanding user and behaviour flows
  • Exploring and understanding goal flows and funnel visualisation
  • Exploring and understanding navigation summary and entrance paths
  • Exploring and understanding in-page analytics
  • Improving in-page analytics
  • Exploring and understanding page title and its significance for SEO
  • Creating, editing and sharing a custom report for landing page efficiency
  • Adding custom reports to dashboards
  • Wrap up, conclusions, your action plan and feedback

* Google Analytics edit access required

How do I prepare for the in-house, on-site, private training?

The ideal training environment

In our experience, courses work best with a quiet training room, preferably with Internet-connected PCs or Macs for each attendee and a data projector for the instructor’s laptop (PC or Mac) which will also need to be connected easily and quickly to the Internet (wired or wireless) and to an accessible, working power supply!

If you don't have an on-site training room, a board room type office works well with attendees bringing Internet connected laptops with them or previously set-up desktop PCs or Macs. We would recommend a minimum of one PC or Mac between two attendees.

A whiteboard or flip chart is always a good idea too.

Connecting the Instructor's Laptop

  1. It is preferable for the Instructor's Mac or PC Laptop to be able to connect quickly and easily to a wireless or wired network with unrestricted Internet access, a bright hi-resolution (1024x768) projector (projecting a large, well focused image onto a clean back-drop) and a working power supply!
  2. If network security restrictions prohibit the instructor's laptop from connecting to the Internet, then a PC connected to the Internet must be supplied. The instructor will be required to display PowerPoint slides on the PC so a way of transferring the slides onto the computer must be provided and a PowerPoint slide viewer application or PowerPoint itself must also be loaded. The PC must be loaded with the latest versions of Internet Explorer, Chrome and Firefox and each browser must have JavaScript enabled. The PC or Mac should be tested for display and security issues by logging into Google Analytics before the training. To do this log-in to google.com/analytics using username:gatesting@ivantage.co.uk and password:gatest123. Click on one of the accounts and, if you see the graphs displaying, no more action is required. If there is still a display problem, then please contact support@ivantage.co.uk.

For video conferencing attendees

In our experience, professional video conferencing facilities work best where the instructor's slides and browser, along with their visual and an audio presentation can be displayed to all locations. In addition, attendees should be able to openly interact with other attendees and the instructor.

Suggested timings

Timings are very flexible to fit around your people and the organisation, but as a guideline 9:30 is a good time to start and 17:00 to finish with two 15min breaks and an hour for lunch - this keeps all minds fresh! Your instructor will to arrive for 9:00 to set-up your projector, Internet connection and laptop power. We leave lunch arrangements to you and we are happy to fit-in with whatever you decide. Don’t feel you have to entertain the trainers, as they are more than happy to be left to their own devices. We would advise, though, against a working lunch, as a break is important, more for the attendees than the instructor!

Confidentially

A mutual NDA can be provided for your and our protection.

Prerequisites for Google Analytics Training

  1. For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google Adwords, administrative access to a Google Adwords account for the duration of the training.
  2. If attendees would like actual Google Analytics data to be used in some of the training sessions then access will need to be granted to the trainer. To do this add matt.trimmer@ivantage.co.uk (found top right of the Google Analytics User Manager) as an account Administrator to all relevant Google Analytics Accounts your organisation will use for training.
  3. All attendees’ PCs and Macs should have the latest version of a Industry leading browser and must have JavaScript. All PCs and Macs should be tested for display and security issues by logging into Google Analytics before the day of the training. To do this log-in to google.com/analytics using username:gatesting@ivantage.co.uk and password:gatest123. Click on one of the accounts and, if you see the graphs displaying, no more action is required. If there is still a display problem, then please contact support@ivantage.co.uk.
  4. For Google Analytics 301 - Day 3, in addition to the latest version of Microsoft Internet Explorer, the latest versions of Firefox and Chrome should be installed on all PCs and Macs (or at least, be installable when downloaded) with JavaScript enabled.

What did past attendees think?

All our attendees are asked to complete our continuous feedback survey and submit an honest, considered and fair review which we publish on our site and via eKomi. You can read these reviews on our site and on eKomi.



"Superb Course"

Superb introduction to GA for anyone wanting to know the basics. Perfectly delivered!
Google Analytics 101 – Introduction & User Training
Date published: 02/11/2015 11:12:38
5 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"Superb introduction to GA for anyone wanting to know the basics. Perfectly delivered!"

on 02/11/2015 11:12:38

Position: Strategy Executive
Company: BT.com



"Awesome!"

Great tutor, great enthusiasm and was able to adapt style to experts and novice alike!
Google Analytics 101 – Introduction & User Training
Date published: 30/10/2015 16:55:36
5 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"Great tutor, great enthusiasm and was able to adapt style to experts and novice alike!"

on 30/10/2015 16:55:36

Position: Head of eCommerce
Company: BT.com



"Great and worth it"

I learned alot of new stuff whilst improving on my current knowledge
Google Analytics 101 – Introduction & User Training
Date published: 29/10/2015 09:49:42
4 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"I learned alot of new stuff whilst improving on my current knowledge"

on 29/10/2015 09:49:42

Position: Designer
Company: BT.com



"Google Analytics simplified!"

As a daily user of GA, I am experienced in the basics of how the software works. However, the training allowed me to simplify the way I do certain things. The training was fun and informative with every person attending getting involved.
Google Analytics 101 – Introduction & User Training
Date published: 29/10/2015 09:41:18
5 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"As a daily user of GA, I am experienced in the basics of how the software works. However, the training allowed me to simplify the way I do certain things. The training was fun and informative with every person attending getting involved."

on 29/10/2015 09:41:18

Position: Brand Manager
Company: BT.com



"Great"

Great training, went through at a decent pace and kept it engaging throughout.
Google Analytics 101 – Introduction & User Training
Date published: 29/10/2015 09:33:38
5 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"Great training, went through at a decent pace and kept it engaging throughout."

on 29/10/2015 09:33:38

Position: Marketing exec
Company: BT.com



"Good"

Was very good
Google Analytics 101 – Introduction & User Training
Date published: 02/11/2015 09:42:57
5 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"Was very good"

on 02/11/2015 09:42:57

Position: Creative Production Manager
Company: BT.com



"Useful and interesting."

A lot more possibilities than I thought available in GA. Also gave good advice on what would be most helpful for our different roles for reporting
Google Analytics 101 – Introduction & User Training
Date published: 29/10/2015 10:42:29
5 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"A lot more possibilities than I thought available in GA. Also gave good advice on what would be most helpful for our different roles for reporting"

on 29/10/2015 10:42:29

Position: Head of Design
Company: BT.com



"Fast Track GA"

Overall very good. For the amount we had, I got a far more deeper understanding with how I should use GA and what GA can do.
Google Analytics 101 – Introduction & User Training
Date published: 29/10/2015 09:48:39
5 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"Overall very good. For the amount we had, I got a far more deeper understanding with how I should use GA and what GA can do."

on 29/10/2015 09:48:39

Position: Marketing assistant
Company: BT.com



"Comprehensive"

Excellent training session, learned a lot. The instructor was great: really friendly and knowledgeable. The huge failing of the course was that our wi-fi internet connection was terrible meaning that offline downtime and trying to re-connect regularly made me fall behind and miss what was being said. This obviously is not the fault of ivantage.
Google Analytics 101 – Introduction & User Training
Date published: 29/10/2015 09:36:52
5 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"Excellent training session, learned a lot. The instructor was great: really friendly and knowledgeable. The huge failing of the course was that our wi-fi internet connection was terrible meaning that offline downtime and trying to re-connect regularly made me fall behind and miss what was being said. This obviously is not the fault of ivantage."

on 29/10/2015 09:36:52

Position: Strategy & Portfolio Executive
Company: BT.com



"Excellent"

Excellent, I learnt a lot of valuable information which will help me in my day to day use of Google analytics
Google Analytics 101 – Introduction & User Training
Date published: 29/10/2015 09:33:18
5 / 5 stars

On-site, private training
Google Analytics 101
Introduction & User Training

"Excellent, I learnt a lot of valuable information which will help me in my day to day use of Google analytics"

on 29/10/2015 09:33:18

Position: Marketing executive
Company: BT.com

Analytics Courses

On-site, Private
Training

[ Google Analytics ]

Google Analytics

Training Curriculum:

Four days of in-depth, in-detail, hands-on Google Analytics training

Google Analytics 101:

Fundamentals, key concepts and reporting basics

Google Analytics 201:

Goals, events, views, basic filters, segments, alerts and best practice campaigns

Google Analytics 202:

Analysing organic search, paid search, in-bound social media and attribution modelling

Google Analytics 301:

Architecture, processing, configuration, extending and auditing


Enquire & book

All your team trained!

£1,450 per day* No matter how many attendees!

*£1,450 per day, no matter how many attendees!


Enquire & book

Attendee Reviews


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Google Certified Since 2005

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