Google Analytics

Architecture, processing, configuration, extending and auditing

Google analytics 301 is an in-depth, hands-on training day building on the knowledge acquired in analytics 101, 201 and 202. The course covers how Google Analytics works in detail including its architecture, hit processing and cookie technology as well as best practice deployment planning, configuration and set-up advice. The course also explains and demonstrates the many Google Analytics APIs for reading, writing and configuring data as well as advice, tips and examples for integrating Google Analytics into your organisation’s other systems, processes and technology. The day ends with a detailed audit process which helps asses your installation quality, health and completeness.

How will you benefit?

You and your team will end the day with a detailed understanding of how Google Analytics works, how its many features should be configured and how to deploy Google Analytics in specific environments according to best practice. You will also learn how Google Analytics can be integrated and extended into other systems, technologies and processes to enhance your organisation’s data capture and analysis capabilities. You will also end the day with an audit score assessing your installation for data quality and feature use completeness through a detailed audit of your installation that you will complete yourself.

What is the syllabus?

The day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch. Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.

Session 1 – Architecture, data collection and processing

  • Introductions, your objectives and building your 301 action plan
  • Understanding the Google account
  • Auditing user access to your Google Analytics account *
  • The Google Analytics Tracking Code (GATC)
  • Understanding and analysing the Google Analytics hit
  • Analysing the GA hit with Ghostery, Firebug, Google Tag Assist and the GA Chrome debugger
  • Understanding and analysing Google Analytics Cookies
  • Understanding and using the Google Analytics virtual pageview
  • Understanding and exploring event tracking
  • Understanding and exploring social interaction tracking
  • Understanding and exploring e-commerce tracking
  • Understanding and exploring enhanced e-commerce tracking
  • Creating a new Google Analytics account, new web properties and new views
  • Introducing and understanding Universal Analytics
  • Introducing and understanding the Measurement Protocol

Session 2 – Deployment, configuration and set-up

  • Deployment considerations - sub-domains, cross domains, iframe
  • Understanding and deploying cross domain tracking
  • Understanding and investigating self referrals
  • Understanding and exploring traffic allocation
  • Customising universal analytics behaviour via the user interface
  • Customising universal analytics behaviour via coding customisations
  • Editing your account settings *
  • Understanding and complying with the Google Analytics terms of service
  • Configuring your profile settings *
  • Cleansing your data by excluding URL query parameters *
  • Understanding and configuring site search *
  • Understanding and configuring page grouping *
  • Understanding and configuring error tracking *
  • Understanding and using predefined filters *
  • Understanding and using case transition filter *
  • Understanding and using include and exclude filters *
  • Understanding and using search and replace filters *
  • Understanding and using common regular expressions *
  • Understanding and using common advanced filters *
  • Understanding and using common cascading advanced filters *

Session 3 – Extending and integrating

  • Understanding and using user defined and custom variables
  • Understanding and using custom dimensions and metrics
  • Understanding and using data import
  • Understanding and using the client ID
  • Understanding and using the user ID
  • Understanding and complying with the Google Analytics terms of service with User ID
  • Defining and understanding native session stitching
  • Defining and understanding advanced session stitching
  • Understanding and using alternative user tracking methods
  • Understanding and exploring user ID examples

Session 4 – The measurement protocol, APIs and auditing your installation

  • Understanding and using the new measurement protocol API
  • Understanding and using the Google Hit Builder
  • Understanding and exploring measurement protocol examples
  • Introducing the management API
  • Introducing and using the Account Explorer
  • Introducing the provisioning API
  • Introducing the core reporting API
  • Introducing and using the GA query explorer
  • Introducing and using the GA spread sheet add-on
  • Introducing the multi-channel funnel reporting API
  • Introducing the real time reporting API
  • Introducing the embed API for dash boarding
  • Introducing the metadata API
  • Introducing the dimensions and metrics explorer
  • Some really useful API approved applications
  • Auditing your installation for quality and compleatness
  • Wrap up, conclusions, your action plan and feedback

* Google Analytics edit access required

How do I prepare for the on-site, private training?

The ideal training environment

In our experience, courses work best with a quiet training room, preferably with Internet-connected PCs or Macs for each attendee and a data projector for the instructor’s laptop (PC or Mac) which will also need to be connected easily and quickly to the Internet (wired or wireless) and to an accessible, working power supply!

If you don't have an on-site training room, a board room type office works well with attendees bringing Internet connected laptops with them or previously set-up desktop PCs or Macs. We would recommend a minimum of one PC or Mac between two attendees.

A whiteboard or flip chart is always a good idea too.

Connecting the Instructor's Laptop

  1. It is preferable for the Instructor's Mac or PC Laptop to be able to connect quickly and easily to a wireless or wired network with unrestricted Internet access, a bright hi-resolution (1024x768) projector (projecting a large, well focused image onto a clean back-drop) and a working power supply!
  2. If network security restrictions prohibit the instructor's laptop from connecting to the Internet, then a PC connected to the Internet must be supplied. The instructor will be required to display PowerPoint slides on the PC so a way of transferring the slides onto the computer must be provided and a PowerPoint slide viewer application or PowerPoint itself must also be loaded. The PC must be loaded with the latest versions of Internet Explorer, Chrome and Firefox and each browser must have JavaScript enabled. The PC or Mac should be tested for display and security issues by logging into Google Analytics before the training. To do this log-in to google.com/analytics using username:gatesting@ivantage.co.uk and password:gatest123. Click on one of the accounts and, if you see the graphs displaying, no more action is required. If there is still a display problem, then please contact support@ivantage.co.uk.

For video conferencing attendees

In our experience, professional video conferencing facilities work best where the instructor's slides and browser, along with their visual and an audio presentation can be displayed to all locations. In addition, attendees should be able to openly interact with other attendees and the instructor.

Suggested timings

Timings are very flexible to fit around your people and the organisation, but as a guideline 9:30 is a good time to start and 17:00 to finish with two 15min breaks and an hour for lunch - this keeps all minds fresh! Your instructor will to arrive for 9:00 to set-up your projector, Internet connection and laptop power. We leave lunch arrangements to you and we are happy to fit-in with whatever you decide. Don’t feel you have to entertain the trainers, as they are more than happy to be left to their own devices. We would advise, though, against a working lunch, as a break is important, more for the attendees than the instructor!

Confidentially

A mutual NDA can be provided for your and our protection.

Prerequisites for Google Analytics Training

  1. For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google Adwords, administrative access to a Google Adwords account for the duration of the training.
  2. If attendees would like actual Google Analytics data to be used in some of the training sessions then access will need to be granted to the trainer. To do this add matt.trimmer@ivantage.co.uk (found top right of the Google Analytics User Manager) as an account Administrator to all relevant Google Analytics Accounts your organisation will use for training.
  3. All attendees’ PCs and Macs should have the latest version of a Industry leading browser and must have JavaScript enabled. All PCs and Macs should be tested for display and security issues by logging into Google Analytics before the day of the training. To do this log-in to google.com/analytics using username:gatesting@ivantage.co.uk and password:gatest123. Click on one of the accounts and, if you see the graphs displaying, no more action is required. If there is still a display problem, then please contact support@ivantage.co.uk.
  4. For Google Analytics 301 - Day 3, in addition to the latest version of Microsoft Internet Explorer, the latest versions of Firefox and Chrome should be installed on all PCs and Macs (or at least, be installable when downloaded) with JavaScript enabled.

What did past attendees think?

All our attendees are asked to complete our continuous feedback survey and submit an honest, considered and fair review which we publish on our site and via eKomi. You can read these reviews on our site and on eKomi.



"Really useful, sometimes a touch too technical but overall exc..."

Really useful, sometimes a touch too technical but overall excellent.
Google Analytics 301 – Advanced Tracking & Technical Implementations
Date published: 03/11/2014 09:47:25
5 / 5 stars

On-site, private training
Google Analytics 301
Advanced Tracking & Technical Implementations

"Really useful, sometimes a touch too technical but overall excellent."

on 03/11/2014 09:47:25

Position: Head of Search Marketing
Company: Klood



"The course was good as it properly explained some things that ..."

I was very happy with what I learnt on the 301 Google Analytics course. I has heard of the areas covered in it before, but never got hands on use or a good understanding of them. Now that I've done the course I not only understand how and when to use them to their best ability but also how to use them. There were several things that I has been wanting to know which led to eureka moments during the day when I understood them and saw how beneficial they would be. Highlights for me included filters (particularly understanding how to write regex), subdomain tracking and custom variables.
Google Analytics 301 – Advanced Tracking and Technical Implementations
Date published: 21/01/2011 14:15:19
5 / 5 stars

On-site, private training
Google Analytics 301
Advanced Tracking and Technical Implementations

"I was very happy with what I learnt on the 301 Google Analytics course. I has heard of the areas covered in it before, but never got hands on use or a good understanding of them. Now that I've done the course I not only understand how and when to use them to their best ability but also how to use them. There were several things that I has been wanting to know which led to eureka moments during the day when I understood them and saw how beneficial they would be. Highlights for me included filters (particularly understanding how to write regex), subdomain tracking and custom variables. "

on 21/01/2011 14:15:19

Company: Impact Media



"The training (301) dealt with some more advanced features the ..."

Tasks were provided and the course was well structured, with plenty of flexibility to cater for our specific needs and questions. I thoroughly recommend the course, but note that it helps to have an intimate knowledge of your websites code beforehand - otherwise it can be easy to get lost without something practical to apply the information to.
Google Analytics 301 – Advanced Tracking and Technical Implementations
Date published: 03/05/2012
5 / 5 stars

On-site, private training
Google Analytics 301
Advanced Tracking and Technical Implementations

"Tasks were provided and the course was well structured, with plenty of flexibility to cater for our specific needs and questions. I thoroughly recommend the course, but note that it helps to have an intimate knowledge of your websites code beforehand - otherwise it can be easy to get lost without something practical to apply the information to."

on 03/05/2012

Company: English Heritage



"Google Tag Manager needs to be the way forward with an iVantag..."

Google Tag Manager needs to be the way forward with an iVantage structured approach to Google Analytics your traffic will come alive. With Universal Analytics lots of systems could be monitored not just Web Sites and Mobile Apps. A great course to understand Google Anlaytics start to end.
Google Analytics 301 – Advanced Tracking and Technical Implementations
Date published: 03/03/2014 15:22:00
5 / 5 stars

On-site, private training
Google Analytics 301
Advanced Tracking and Technical Implementations

"Google Tag Manager needs to be the way forward with an iVantage structured approach to Google Analytics your traffic will come alive. With Universal Analytics lots of systems could be monitored not just Web Sites and Mobile Apps. A great course to understand Google Anlaytics start to end."

on 03/03/2014 15:22:00

Position: Web Services Manager
Company: ERIKS



"Really enjoyed the course, I thought it was pitched at just th..."

The trainer certainly knew the subject very well and spoke confidently about all aspects of setting-up and using Google Analytics. I found the course really useful, both as a refresher on the basic tasks and to learn more about the advanced subjects.
Google Analytics 301 – Advanced Tracking and Technical Implementations
Date published: 19/01/2011 23:16:02
5 / 5 stars

On-site, private training
Google Analytics 301
Advanced Tracking and Technical Implementations

"The trainer certainly knew the subject very well and spoke confidently about all aspects of setting-up and using Google Analytics. I found the course really useful, both as a refresher on the basic tasks and to learn more about the advanced subjects."

on 19/01/2011 23:16:02

Company: BGL Group

Analytics Courses

On-site, Private
Training

[ Google Analytics ]

Google Analytics

Training Curriculum:

Four days of in-depth, in-detail, hands-on Google Analytics training

Google Analytics 101:

Fundamentals, key concepts and reporting basics

Google Analytics 201:

Goals, events, views, basic filters, segments, alerts and best practice campaigns

Google Analytics 202:

Analysing organic search, paid search, in-bound social media and attribution modelling

Google Analytics 301:

Architecture, processing, configuration, extending and auditing


Enquire & book

All your team trained!

£1,450 per day* No matter how many attendees!

*£1,450 per day, no matter how many attendees!


Enquire & book

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