Google Tag Manager

Why on-site, private Google Tag Manager training with ivantage?

ivantage has been teaching digital professionals about Google Tag Manager since 2012, when Google awarded us with Google Tag Manager certified status. Every year we attend the annual Google Analytics Summit (which also covers Google Tag Manager in some detail) in California to ensure what we teach is up to date, accurate and industry leading. Our course aims to teach a complex, technical topic to marketers and technicians alike in an easy to understand and useful way. Key highlights of our training are:

  • Experienced practitioner leading and teaching
  • Use your own Google Tag Manage account
  • Updated for the latest features
  • Google Tag Manager Certified since 2012
  • Last Google Analytics Partner Summit attended - June 2015
  • Key theory, backed up by slide and whiteboard sessions

Google Tag Manager training curriculum

Google Tag Manager is a natural accompaniment to Google Analytics. It allows you to add Google Analytics tracking to your site and mobile application easily and quickly. Not only that, but Google Tag Manager can enable you to use Google Analytics advanced features like event tracking, e-commerce, custom dimensions and custom metrics and more with little or very often no coding. With our Google Tag Manager course you will learn:

  • The basic GTM architecture, implementation and basic tags
  • JavaScript basics, event listeners and advanced tags
  • The GTM loading order, execution and debugging process
  • How to extend GTM with additional variables and event pushes

Google Tag Manager can manage other tags too, not just Google Analytics. However, Google Tag Manager was really designed with the implementation of Google Analytics in mind and as a consequence the two work very well together. We therefore recommend attending Google Tag Manager 101, once you have attended Google Analytics 301 – Architecture, processing, configuration, extending and auditing. This will enable you to understand all the options in Google Tag Manager that relate to Google Analytics tagging.

Google Tag Manager - Course Stream
Analytics 301 Tag Manager 101

What is the training format?

During the Google Tag Manager 101 course, each attendee will create their own Google Tag Manager account in order to create, edit and delete tags in a safe, non-production environment. You can also log-on to your Google Tag Manager account as you follow the instructor showing you how to use key Google Tag Manager features and settings, backed-up by key theory sessions using slides and white-board explanations.

How do I prepare for the in-house, on-site, private training?

The ideal training environment

In our experience, courses work best with a quiet training room, preferably with Internet-connected PCs or Macs for each attendee and a data projector for the instructor’s laptop (PC or Mac) which will also need to be connected easily and quickly to the Internet (wired or wireless) and to an accessible, working power supply!

If you don't have an on-site training room, a board room type office works well with attendees bringing Internet connected laptops with them or previously set-up desktop PCs or Macs. We would recommend a minimum of one PC or Mac between two attendees.

A whiteboard or flip chart is always a good idea too.

Connecting the Instructor's Laptop

  1. It is preferable for the Instructor's Mac or PC Laptop to be able to connect quickly and easily to a wireless or wired network with unrestricted Internet access, a bright hi-resolution (1024x768) projector (projecting a large, well focused image onto a clean back-drop) and a working power supply!
  2. If network security restrictions prohibit the instructor's laptop from connecting to the Internet, then a PC connected to the Internet must be supplied. The instructor will be required to display PowerPoint slides on the PC so a way of transferring the slides onto the computer must be provided and a PowerPoint slide viewer application or PowerPoint itself must also be loaded. The PC must be loaded with the latest versions of Internet Explorer, Chrome and Firefox and each browser must have JavaScript enabled. The PC or Mac should be tested for display and security issues by logging into Google Analytics before the training. To do this log-in to google.com/analytics using username:gatesting@ivantage.co.uk and password:gatest123. Click on one of the accounts and, if you see the graphs displaying, no more action is required. If there is still a display problem, then please contact support@ivantage.co.uk.

For video conferencing attendees

In our experience, professional video conferencing facilities work best where the instructor's slides and browser, along with their visual and an audio presentation can be displayed to all locations. In addition, attendees should be able to openly interact with other attendees and the instructor.

Suggested timings

Timings are very flexible to fit around your people and the organisation, but as a guideline 9:30 is a good time to start and 17:00 to finish with two 15min breaks and an hour for lunch - this keeps all minds fresh! Your instructor will to arrive for 9:00 to set-up your projector, Internet connection and laptop power. We leave lunch arrangements to you and we are happy to fit-in with whatever you decide. Don’t feel you have to entertain the trainers, as they are more than happy to be left to their own devices. We would advise, though, against a working lunch, as a break is important, more for the attendees than the instructor!

Confidentially

A mutual NDA can be provided for your and our protection.

Prerequisites for Google Tag Manager Training

  1. The latest versions of Chrome should be installed on all PCs and Macs (or at least, be installable when downloaded) with JavaScript.
  2. A prerequisite of attending the Google Tag Manager 101 course is having completed the Google Analytics 301 course or possessing equivalent knowledge.
  3. If attendees would like their Google Tag Manager account used in some of the training sessions then access will need to be granted to the trainer. To do this add matt.trimmer@ivantage.co.uk to your account with full permissions.

What did past attendees think?

All our attendees are asked to complete our continuous feedback survey and submit an honest, considered and fair review which we publish on our site and via eKomi. You can read these reviews on our site and on eKomi.



"Very useful"

Very successful and useful. In particular, the trainer's depth of knowledge and responses to questions were highly useful.
Google Tag Manager 101 – Introduction to Tagging and Event Listeners
Date published: 15/04/2016 11:06:31
5 / 5 stars

On-site, private training
Google Tag Manager 101
Introduction to Tagging and Event Listeners

"Very successful and useful. In particular, the trainer's depth of knowledge and responses to questions were highly useful."

on 15/04/2016 11:06:31

Position: Graduate Data Analyst
Company: Proximity London



"A great overview of the tool with practical applications for t..."

It was a great overview of Google Tag Manager. It reinforced that I knew more than I thought I did but with a lack of official GTM documents (although improving) it's hard to benchmark how well you're doing. As mentioned in my previous feedback for the day before more visualisations would be great to help in the explanation of the technical concepts.
Google Tag Manager 101 – Introduction to Tagging and Event Listeners
Date published: 01/07/2015 15:21:08
4 / 5 stars

Open, public training
Google Tag Manager 101
Introduction to Tagging and Event Listeners

"It was a great overview of Google Tag Manager. It reinforced that I knew more than I thought I did but with a lack of official GTM documents (although improving) it's hard to benchmark how well you're doing. As mentioned in my previous feedback for the day before more visualisations would be great to help in the explanation of the technical concepts."

on 01/07/2015 15:21:08

Position: Web Analytics Manager
Company: Jet 2 Travel



"The Real-life, Practical Guide to Google Tag Manager"

Strong use of practical examples to illustrate the theory, Lots of current practices demonstarted
Google Tag Manager 101 – Introduction to Tagging and Event Listeners
Date published: 30/06/2015 12:59:22
4 / 5 stars

Open, public training
Google Tag Manager 101
Introduction to Tagging and Event Listeners

"Strong use of practical examples to illustrate the theory, Lots of current practices demonstarted"

on 30/06/2015 12:59:22

Position: Sales and Marketing Manager
Company: Redcliffe Training



"Good introduction to Google Tag Manager - could do with a bit ..."

Good introduction to Google Tag Manager - could do with a bit more overview to start - why you would use GTM, for what purpose etc - it just went straight into how to use it.
Google Tag Manager 101 – Introduction to Tagging and Event Listeners
Date published: 03/02/2015 17:16:55
4 / 5 stars

Open, public training
Google Tag Manager 101
Introduction to Tagging and Event Listeners

"Good introduction to Google Tag Manager - could do with a bit more overview to start - why you would use GTM, for what purpose etc - it just went straight into how to use it."

on 03/02/2015 17:16:55

Position: Digital Manager
Company: Blueberry Wave Ltd



"Very useful course for beginners to GTM who already have some ..."

Very useful course for beginners to GTM who already have some experience in Google Analytics and the basic concepts of tracking tags. The tutor was patient and appropriately detail-focussed, and was particularly good at making sure all questions were answered.
Google Tag Manager 101 – Introduction to Tagging and Event Listeners
Date published: 02/02/2015 12:13:29
4 / 5 stars

Open, public training
Google Tag Manager 101
Introduction to Tagging and Event Listeners

"Very useful course for beginners to GTM who already have some experience in Google Analytics and the basic concepts of tracking tags. The tutor was patient and appropriately detail-focussed, and was particularly good at making sure all questions were answered."

on 02/02/2015 12:13:29

Position: Global Marketing Assistant
Company: Warner Music International



"Very enjoyable and highly worthwhile."

Very enjoyable and highly worthwhile. Difficult concepts were explained in a creative and accessible manner, with plenty of hands-on practise and relevant training exercises. All material was up-to-date with the latest industry developments, and each student left with actionable take-aways specific to his/her business goals.
Google Tag Manager 101 – Introduction to Tagging and Event Listeners
Date published: 28/11/2015 10:56:26
5 / 5 stars

Open, public training
Google Tag Manager 101
Introduction to Tagging and Event Listeners

"Very enjoyable and highly worthwhile. Difficult concepts were explained in a creative and accessible manner, with plenty of hands-on practise and relevant training exercises. All material was up-to-date with the latest industry developments, and each student left with actionable take-aways specific to his/her business goals."

on 28/11/2015 10:56:26

Position: Senior SEO Consultant
Company: Builtvisible



"The technical content and teaching on GTM was excellent. We wi..."

Arguably I found this course the most informative. The technical content and teaching on GTM was excellent. I thought it was great that the tutor gave us all the tags / triggers / variables that we had discussed throughout the course. We will definitely use them in our business.
Google Tag Manager 101 – Introduction to Tagging and Event Listeners
Date published: 30/06/2015 16:34:19
5 / 5 stars

Open, public training
Google Tag Manager 101
Introduction to Tagging and Event Listeners

"Arguably I found this course the most informative. The technical content and teaching on GTM was excellent. I thought it was great that the tutor gave us all the tags / triggers / variables that we had discussed throughout the course. We will definitely use them in our business. "

on 30/06/2015 16:34:19

Position: Web Insight Analyst
Company: Jet 2 Travel



"In-depth intro to GTM"

It was exactly what was required, right balance of theory/exercises to understand theory of GTM and how to use it.
Google Tag Manager 101 – Introduction to Tagging and Event Listeners
Date published: 18/05/2015 12:08:59
5 / 5 stars

Open, public training
Google Tag Manager 101
Introduction to Tagging and Event Listeners

"It was exactly what was required, right balance of theory/exercises to understand theory of GTM and how to use it."

on 18/05/2015 12:08:59

Position: Web Developer
Company: CAF



"Packed with information, stimulating and enjoyable and the tim..."

Packed with information, stimulating and enjoyable and the time passed very quickly. The lecturer was very knowledgeable and answered questions by providing examples to illustrate a particular point.
Google Tag Manager 101 – Introduction to Tagging and Event Listeners
Date published: 03/02/2015 08:02:56
5 / 5 stars

Open, public training
Google Tag Manager 101
Introduction to Tagging and Event Listeners

"Packed with information, stimulating and enjoyable and the time passed very quickly. The lecturer was very knowledgeable and answered questions by providing examples to illustrate a particular point. "

on 03/02/2015 08:02:56

Position: Consultant
Company: Chippernet

Tag Manager Courses

On-site, Private
Training

[ Google Tag Manager ]

Google Tag Manager

Training Curriculum:

A day of in-depth, in-detail, hands-on Google Tag Manager training

Google Tag Manager 101:

Fundamentals, key concepts, basic tagging and advanced event listener tagging


Enquire & book

All your team trained!

£1,450 per day* No matter how many attendees!

*£1,450 per day, no matter how many attendees!


Attendee Reviews


Certified Since 2005

Google Certified Since 2005

Enquire & book

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