Google Search Engine Optimisation

Whether you’re new to on-line marketing or a seasoned veteran, ivantage’s introductory and advanced Google Analytics training seminars will help you to:

  • Understand and fluently interpret Google Analytics reports
  • Identify and focus on reports that are relevant to your business and your role
  • Take action to improve your website’s marketing and commercial performance
  • Take action to improve your Google Analytics’ implementation

How to decide – Which days to sign up for?
Google Analytics course stream

Google Analytics - Course Stream

Google analytics: daily course breakdown

Day 1 – Analytics 101: Introduction and User Training

A one-day course aimed at both in-experienced and experienced Google Analytics users with responsibilities in the areas of marketing, content, analysis, sales and web development who need to understand Google Analytics reports in greater detail, interact with Google Analytics and improve the way they go on to use the information presented.

Day 2 – Analytics 201: Advanced Analysis and Measurement – 1

A one-day course aimed at people with responsibilities in the areas of marketing, content, analysis, sales and web development who need to improve the quality and scope of data collected by Google Analytics and to improve on its subsequent analysis.

Day 3 – Analytics 202: Advanced Analysis and Measurement – 2

A one-day course aimed at people with responsibilities in the areas of marketing, content, analysis, sales and web development who need to take their analysis of organic search, paid search and social media to the next level.

Day 4 – Analytics 301: Advanced Tracking and Technical Implementations

A one-day course aimed at those with responsibility for managing the deployment and/or the administration of a Google Analytics implementation or for those whose role requires them to have a deep understanding of Google Analytics advanced tracking capabilities and common implementation practices in simple through to complex environments using the very latest technologies Google has to offer.

what are the benefits of attending?

Day 1 – Analytics 101: Advanced Tracking and Technical Implementations

After successful completion students will be able to understand how Google Analytics can be used to accurately analyse how visitors arrive at their website, how they behave and the ways in which they interact with their website’s content.

Day 2 – Analytics 201: Advanced Tracking and Technical Implementations

After successful completion students following this Google Analytics Training will be able to understand how the product can be used to improve website performance.

Day 3 – Analytics 202: Advanced Tracking and Technical Implementations

After successful completion students following this Google Analytics Training will be able to understand how the product can be used at the next level to improve performance relating to the areas of organic search, paid search and social media.

Day 4 – Analytics 301: Advanced Tracking and Technical Implementations

After successful completion students will be able to implement and configure Google Analytics for all but the most complicated of websites.

What’s the format of the training?

The seminars are hands-on courses where attendees use their own Google Analytics account and their own data, completing exercises under the direction of an experienced instructor. In our opinion, this format is the most effective for adult learning and knowledge retention. Our seminar leader presents material using PowerPoint, engaging students with relevant theory, practical examples and exercises to reinforce key concepts.

who are the instructors?

Most of our Google Analytics workshops are delivered by Matt Trimmer, Principal Consultant and Managing Director of ivantage, who brings his practical consulting experience and passion for the Internet into the classroom to vitalize the sessions. Read Matt’s biography on our team page. Matt is a Google Analytics Seminar Leader.

Most of the Google AdWords workshops are led by Sharron Lonsdale who, by virtue of also being a Google Analytics Seminar Leader, is able to give Matt an occasional break as a Google Analytics instructor. Sharron is a Senior Consultant at ivantage and possesses a thoroughness and attention to detail which ensures that students do not leave a course without having got the most from it. Read Sharron’s biography on our team page.

I would like to talk to the instructors before I attend - How do I do that?

Please contact us and we can have a chat.

Google Analytics - Certified Trainer - Matt Trimmer Matt's LinkedIn profile
Check out this courses reviews
Google Adwords - Certified Trainer - Sharron Lonsdale Sharron's LinkedIn profile Check out this courses reviews

I would like some more information before I attend - How do I get that?

Feel free to contact us now to discuss your requirements.

HOW DO I BOOK?

Please select a suitable date to attend from our list of courses and enter the number of tickets you require, and then select ‘Order Now’. All our public training courses can then be paid for by credit card using Google Checkout, or payment by invoice may be requested.

Are there any pre-requisites for attending?

  • For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google AdWords, administrative access to a Google AdWords account for the duration of the training. If you do not have access to an active Google Analytics account, we can provide you with user access to a test account for the duration of the course. However, this is not as good as working with your own data!
  • A prerequisite of attending the 201 course is having completed the 101 course or possessing equivalent knowledge. A prerequisite of attending the 202 course is having completed the 201 course or possessing equivalent knowledge. Please examine the detailed syllabus of the day you intend to miss to make sure you are fully familiar with all concepts. A prerequisite of attending the 301 course is having completed the 101, 201 and 202 courses or possessing equivalent knowledge.

What are your Terms and Conditions?

Our training terms and conditions can be read here and you will be asked to accept these terms and conditions in order to secure your booking.

Can these courses be run on-site at my company?

Yes, private on-site training courses represent better value with an audience of three or more students and allow the instructor to focus on the client’s specific website, environment and challenges. We run private, on-site Google Analytics workshops virtually every week.

Courses work best in a quiet training room, where students should be individually equipped with Internet-connected PCs. In the absence of an on-site training room, a board room or meeting room works well with attendees bringing their own laptops with them or using previously set-up desktop PCs.

Feel free to contact us now to discuss your requirements.

MORE INFORMATION

What did past attendees think?

All our attendees are asked to complete our continuous feedback survey and submit an honest, considered and fair review which we publish on our site and via eKomi. You can read these reviews on our site and on eKomi.



"A good intro to this interesting and useful product. the cours..."

A good overview of the product
SEO 201 –
Date published: 21/09/2011
4 / 5 stars

On-site, private training
SEO 201

"A good overview of the product"

on 21/09/2011

Company: Business Link East



"Good technical background info with more practicall applicatio..."

Great for advanced level people, also addressable to beginners. Strongly recommended to any team of marketeers of the 21st century.
SEO 101 –
Date published: 13/05/2011
4 / 5 stars

On-site, private training
SEO 101

"Great for advanced level people, also addressable to beginners. Strongly recommended to any team of marketeers of the 21st century."

on 13/05/2011

Company: ESI Group



"Excellent training mixing both marketing and web approaches. I..."

I only had a vague notion of what could be done in terms of SEO on our corporate website and associated microsites, now it's clearer as we set up together with Matt some goals which will help us define a real SEO strategy and an action plan within my team. I also know now what are the key sentences to optimize in order to be better ranked on Google SE and that's very valuable information.
SEO 101 –
Date published: 16/05/2011
5 / 5 stars

On-site, private training
SEO 101

"I only had a vague notion of what could be done in terms of SEO on our corporate website and associated microsites, now it's clearer as we set up together with Matt some goals which will help us define a real SEO strategy and an action plan within my team. I also know now what are the key sentences to optimize in order to be better ranked on Google SE and that's very valuable information."

on 16/05/2011

Company: ESI Group



"Excellent training mixing both marketing and web approaches. I..."

I only had a vague notion of what could be done in terms of SEO on our corporate website and associated microsites, now it's clearer as we set up together with Matt some goals which will help us define a real SEO strategy and an action plan within my team. I also know now what are the key sentences to optimize in order to be better ranked on Google SE and that's very valuable information.
SEO 201 –
Date published: 16/05/2011
5 / 5 stars

On-site, private training
SEO 201

"I only had a vague notion of what could be done in terms of SEO on our corporate website and associated microsites, now it's clearer as we set up together with Matt some goals which will help us define a real SEO strategy and an action plan within my team. I also know now what are the key sentences to optimize in order to be better ranked on Google SE and that's very valuable information."

on 16/05/2011

Company: ESI Group



"Good, useful information about SEO properties."

Good, useful information about SEO properties. The topic is pretty complex to master it within two days. Got good tips for how to write for the web to be SEO friendly.
SEO 101 –
Date published: 23/05/2011
5 / 5 stars

On-site, private training
SEO 101

"Good, useful information about SEO properties. The topic is pretty complex to master it within two days. Got good tips for how to write for the web to be SEO friendly."

on 23/05/2011

Company: ESI Group



"A lot of content but as I knew nothing about SEO it was really..."

A lot of content but as I knew nothing about SEO it was really useful.
SEO 101 –
Date published: 13/05/2011
4 / 5 stars

On-site, private training
SEO 101

"A lot of content but as I knew nothing about SEO it was really useful."

on 13/05/2011

Company: ESI Group



"Good technical background info with more practicall applicatio..."

I recently attended an executive training where most 40 years-old execs seemed completely lost about e-marketing. This made me realise how much ongoing on the job training was essential to recycle and refresh our knowledge. Taking this 2 days SEO training has updated me on most SEO topics and I would strongly recommend it for an marketeer who is facing online competition. Great! Celine
SEO 201 –
Date published: 23/05/2011
5 / 5 stars

On-site, private training
SEO 201

"I recently attended an executive training where most 40 years-old execs seemed completely lost about e-marketing. This made me realise how much ongoing on the job training was essential to recycle and refresh our knowledge. Taking this 2 days SEO training has updated me on most SEO topics and I would strongly recommend it for an marketeer who is facing online competition. Great! Celine"

on 23/05/2011

Company: ESI Group

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Training Curriculum:

Full training curriculum of our Google SEO courses


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All your team trained!

£1,450 per day* No matter how many attendees!

*£1,450 per day, no matter how many attendees!


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