Google Adwords

Why Google AdWords training with ivantage?

ivantage has been teaching digital professionals about Google AdWords since 2000. Our Google AdWords course is the most in-depth and comprehensive Google AdWords training course available. Key highlights of our Google AdWords training are:

  • Experienced practitioner leading and teaching
  • Practical learning and doing
  • Use your own Google AdWords account
  • Updated for the latest features
  • Google AdWords Certified since 2005
  • Key theory, backed up by slide and whiteboard sessions
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Google AdWords Training Curriculum

Our Google AdWords training offers you the opportunity to learn about Google AdWords search campaigns at an introductory but fast moving 101 level onto analysing and optimising search campaigns with 201 through to extending your campaigns into display and remarketing with 301 and on to using feeds, dynamic remarketing and shopping campaigns with 302.

Google Adwords - Course Stream
Adwords 301 Adwords 302 Adwords 201 Adwords 101

Day Class or Masterclass?

Our courses are designed to take you from novice to expect over a period of days because they are in-depth, in-detail and taught by practitioners, not trainers. For an intensive and immersive learning experience combine day classes into a masterclass around the topics most relevant to you.

Google Adwords - Course Stream

What is the training format?

Log-on to your Google AdWords account using our computers (or feel free to bring your own) as you follow the instructor showing you how to use key Google AdWords features and settings, backed-up by key theory sessions using slides and white-board explanations.

What did past attendees think?

All our attendees are asked to complete our continuous feedback survey and submit an honest, considered and fair review which we publish on our site and via eKomi. You can read these reviews on our site and on eKomi.



"Great end to the 4 day course"

Great to go into finer detail in the AdWords system and see how it links to your Google Analytics,
Google AdWords 302 – Advanced Conversion Optimization
Date published: 08/02/2018 16:30:12
5 / 5 stars

Open, public training
Google AdWords 302
Advanced Conversion Optimization

"Great to go into finer detail in the AdWords system and see how it links to your Google Analytics,"

on 08/02/2018 16:30:12

Position: Marketing Team Leader
Company: ProspectSoft Ltd



"Cool information on shopping feeds"

Great insights on shopping feeds
Google AdWords 302 – Advanced Conversion Optimization
Date published: 08/02/2018 16:28:11
5 / 5 stars

Open, public training
Google AdWords 302
Advanced Conversion Optimization

"Great insights on shopping feeds"

on 08/02/2018 16:28:11

Position: Sales & Marketing Director
Company: ProspectSoft



"Get value for your Re-Marketing spend"

This course will allow me to focus our Re-Marketing efforts to much much better effect. I will feel way more confident that I have control over the results & therefore can increase the budget.
Google AdWords 301 – Advanced Optimization Techniques
Date published: 08/02/2018 16:25:21
5 / 5 stars

Open, public training
Google AdWords 301
Advanced Optimization Techniques

"This course will allow me to focus our Re-Marketing efforts to much much better effect. I will feel way more confident that I have control over the results & therefore can increase the budget."

on 08/02/2018 16:25:21

Position: Sales & Marketing Director
Company: ProspectSoft



"A must for any serious Marketer"

Excellent Detail building Adwords knowledge
Google AdWords 201 – Building Profitable Paid Search Campaigns
Date published: 08/02/2018 16:22:15
5 / 5 stars

Open, public training
Google AdWords 201
Building Profitable Paid Search Campaigns

"Excellent Detail building Adwords knowledge"

on 08/02/2018 16:22:15

Position: Sales 7 Marketing Director
Company: ProspectSoft



"Useful"

Useful
Google AdWords 302 – Advanced Conversion Optimization
Date published: 16/03/2017 15:00:12
5 / 5 stars

Open, public training
Google AdWords 302
Advanced Conversion Optimization

"Useful"

on 16/03/2017 15:00:12

Position: Web Insight Analyst
Company: Jet2



"Remarketing Masterclass"

Display remarketing was particularly interesting, and going into more depth with the AdWords interface.
Google AdWords 301 – Advanced Optimization Techniques
Date published: 08/02/2018 16:28:26
5 / 5 stars

Open, public training
Google AdWords 301
Advanced Optimization Techniques

"Display remarketing was particularly interesting, and going into more depth with the AdWords interface."

on 08/02/2018 16:28:26

Position: Marketing Team Leader
Company: ProspectSoft Ltd



"Relevant & Actionable!"

Another great part of the course - it was great to cover display and search, and also get more familiarised with the Google AdWords interface.
Google AdWords 201 – Building Profitable Paid Search Campaigns
Date published: 08/02/2018 16:25:51
5 / 5 stars

Open, public training
Google AdWords 201
Building Profitable Paid Search Campaigns

"Another great part of the course - it was great to cover display and search, and also get more familiarised with the Google AdWords interface."

on 08/02/2018 16:25:51

Position: Marketing Team Leader
Company: ProspectSoft Ltd



"Brilliant!"

Excellent training from Matt - I'm now much more confident with using Google AdWords and can now start to better analyse the success of our campaigns.
Google AdWords 101 – Introduction to Paid Search Management
Date published: 08/02/2018 16:23:38
5 / 5 stars

Open, public training
Google AdWords 101
Introduction to Paid Search Management

"Excellent training from Matt - I'm now much more confident with using Google AdWords and can now start to better analyse the success of our campaigns."

on 08/02/2018 16:23:38

Position: Marketing Team Leader
Company: ProspectSoft Ltd



"Learn from a Google Guru"

An Excellent introduction to Analytics
Google AdWords 101 – Introduction to Paid Search Management
Date published: 08/02/2018 16:19:30
5 / 5 stars

Open, public training
Google AdWords 101
Introduction to Paid Search Management

"An Excellent introduction to Analytics"

on 08/02/2018 16:19:30

Position: Sales & Marketing Director
Company: PropsectSoft Ltd



"Google Adwords immersion in a day!"

Great introduction to google adwords. As there was only myself on the second day, we were able to focus on my specific company requirements which was very usefull. Would definitely recommend to others!
Google AdWords 101 – Introduction to Paid Search Management
Date published: 13/03/2017 11:32:16
5 / 5 stars

Open, public training
Google AdWords 101
Introduction to Paid Search Management

"Great introduction to google adwords. As there was only myself on the second day, we were able to focus on my specific company requirements which was very usefull. Would definitely recommend to others!"

on 13/03/2017 11:32:16

Position: Marketing Manager
Company: Liquid Finance Partners

Adwords Courses

Open, public
Training

[ Google Adwords ]

Google Adwords

Training Curriculum:

Four days of in-depth, in-detail, hands-on Google AdWords training

Google Adwords 101:

Building, optimising and managing search campaigns

Google Adwords 201:

Optimising search campaigns through analysis, structure and control

Google Adwords 301:

Extending search campaigns with display advertising and remarketing

Google Adwords 302:

Extending search campaigns with feeds, dynamic remarketing and shopping


Pick date & book

Day or Masterclasses

From as low as:

£374.25 per attendee per day*

*Multi-day masterclasses, booked 21 days ahead. Day classes £499.00 per attendee.

Pick date & book

Attendee Reviews


Certified Since 2005

Google Certified Since 2005

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