Google Analytics

Why Google Analytics training with ivantage?

ivantage has been teaching digital professionals about Google Analytics since 2005, when Google awarded us with Google Analytics Certified Partner status. Every year we attend the annual Google Analytics Summit in California to ensure what we teach is up to date, accurate and industry leading. Our Google Analytics course is the most in-depth and comprehensive Google Analytics training course available. Key highlights of our Google Analytics training are:

  • Experienced practitioner leading and teaching
  • Practical learning and doing
  • Use your own Google Analytics account
  • Updated for the latest features
  • Google Analytics Certified since 2005
  • Last Google Analytics Partner Summit attended - June 2015
  • Key theory, backed up by slide and whiteboard sessions

Google Analytics Training Curriculum

Our Google Analytics Training offers you the opportunity to learn about Google Analytics at an introductory but fast moving 101 level through to advanced analysis on 201 and 202 up to architecture, processing, configuration, extending and auditing on 301. In addition, Google Tag Manager 101 runs at end of our four day Google Analytics course so you can learn how best to deploy Google Analytics with Google Tag Manager.

Google Analytics - Course Stream
Analytics 101 Analytics 201 Analytics 202 Analytics 301 Tag Manager 101

Day Class or Masterclass?

Our courses are designed to take you from novice to expect over a period of days because they are in-depth, in-detail and taught by practitioners, not trainers. For an intensive and immersive learning experience combine day classes into a masterclass around the topics most relevant to you.

Google Analytics - Course Stream

What is the training format?

Log-on to your Google Analytics account using your computers as you follow the instructor showing you how to use key Google Analytics features and reports, backed-up by key theory sessions using slides and white-board explanations.

What is the training format?

Log-on to your Google Analytics account using our computers (or feel free to bring your own) as you follow the instructor showing you how to use key Google Analytics features and reports, backed-up by key theory sessions using slides and white-board explanations.

What did past attendees think?

All our attendees are asked to complete our continuous feedback survey and submit an honest, considered and fair review which we publish on our site and via eKomi. You can read these reviews on our site and on eKomi.



"Everything you wanted to know about Google Analytics, t"

I really enjoyed the Google Analytics 201 Training. The tutor was excellent , well-prepared and very experienced, and tailored the material to our own websites and areas of responsibility(ie email)
Google Analytics 201 – Advanced Analysis & Measurement
Date published: 31/03/2016 09:21:36
5 / 5 stars

Open, public training
Google Analytics 201
Advanced Analysis & Measurement

"I really enjoyed the Google Analytics 201 Training. The tutor was excellent , well-prepared and very experienced, and tailored the material to our own websites and areas of responsibility(ie email)"

on 31/03/2016 09:21:36

Position: Email Marketing Executive
Company: Carnival UK



"Great training with useful takeaways"

The course material was in depth and useful. The tutor was very knowledgeable and helpful.
Google Analytics 202 – Advanced Analysis & Measurement (2)
Date published: 03/12/2015 17:04:37
4 / 5 stars

Open, public training
Google Analytics 202
Advanced Analysis & Measurement (2)

"The course material was in depth and useful. The tutor was very knowledgeable and helpful."

on 03/12/2015 17:04:37

Position: Digital Optimisation Manager
Company: Chartered Management Institute



"Detail-oriented SEO and Online Marketing course"

Excellent course providing an in-depth look at Marketing tracking capabilities. Very detail-oriented, highly focused on SEO.
Google Analytics 202 – Advanced Analysis & Measurement (2)
Date published: 14/10/2015 16:06:14
5 / 5 stars

Open, public training
Google Analytics 202
Advanced Analysis & Measurement (2)

"Excellent course providing an in-depth look at Marketing tracking capabilities. Very detail-oriented, highly focused on SEO."

on 14/10/2015 16:06:14

Position: Digital Analyst
Company: Salt Mobile



"Good way to understand the technical side of GA"

There was too much tech information (cookies, coding, debugging) slight repetition on the URL builder and how GA works but we had more time to practice the stuff we learnt.
Google Analytics 201 – Advanced Analysis & Measurement
Date published: 28/09/2015 11:41:02
4 / 5 stars

Open, public training
Google Analytics 201
Advanced Analysis & Measurement

"There was too much tech information (cookies, coding, debugging) slight repetition on the URL builder and how GA works but we had more time to practice the stuff we learnt. "

on 28/09/2015 11:41:02

Position: Digital Campaign manager
Company: Global Blue



"Good way to understand the technical side of GA"

The course covers a lot of information about the GA as a whole but does not give enough information and time to practice techniques of retrieving particular data/reports. It helps to understand where to find information but does not teach you why you need it or why these metrics are better than other.
Google Analytics 101 – Introduction & User Training
Date published: 28/09/2015 11:37:52
4 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"The course covers a lot of information about the GA as a whole but does not give enough information and time to practice techniques of retrieving particular data/reports. It helps to understand where to find information but does not teach you why you need it or why these metrics are better than other."

on 28/09/2015 11:37:52

Position: Digital Campaign manager
Company: Global Blue



"Top quality"

Really good. Some one who does this work, not just a trained trainer with no real world experience.
Google Analytics 101 – Introduction & User Training
Date published: 22/01/2016 21:41:14
5 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"Really good. Some one who does this work, not just a trained trainer with no real world experience."

on 22/01/2016 21:41:14

Position: Online marketing & sales
Company: Kaiser + Kraft Ltd



"Great training with useful takeaways"

The course material was in depth and useful. The tutor was very knowledgeable and helpful.
Google Analytics 201 – Advanced Analysis & Measurement
Date published: 03/12/2015 12:15:33
4 / 5 stars

Open, public training
Google Analytics 201
Advanced Analysis & Measurement

"The course material was in depth and useful. The tutor was very knowledgeable and helpful."

on 03/12/2015 12:15:33

Position: Digital Optimisation Manager
Company: Chartered Management Institute



"Technical deep-dive for implementers"

This technical training day was an excellent resource for me in order to do the last fine-tuning of our implementation of GA.
Google Analytics 301 – Advanced Tracking & Technical Implementations
Date published: 14/10/2015 15:46:47
5 / 5 stars

Open, public training
Google Analytics 301
Advanced Tracking & Technical Implementations

"This technical training day was an excellent resource for me in order to do the last fine-tuning of our implementation of GA. "

on 14/10/2015 15:46:47

Position: Digital Analyst
Company: Salt Mobile



"Google Analytics. Getting the best out of your site"

A good course showing all the basic uses and how to use them. Very good starting point to build on.
Google Analytics 101 – Introduction & User Training
Date published: 28/09/2015 12:49:11
5 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"A good course showing all the basic uses and how to use them. Very good starting point to build on. "

on 28/09/2015 12:49:11

Position: Digital Developer
Company: Precision Marketing Group



"Google Analytics. Getting the best out of your site"

Very good course. Gave different insights on how to use the technology and what ways it could be used. Showed a lot of useful functionality that will be very helpful
Google Analytics 101 – Introduction & User Training
Date published: 28/09/2015 11:19:01
5 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"Very good course. Gave different insights on how to use the technology and what ways it could be used. Showed a lot of useful functionality that will be very helpful"

on 28/09/2015 11:19:01

Position: Digital Developer
Company: Precision Marketing Group

Analytics Courses

Open, public
Training

[ Google Analytics ]

Google Analytics

Training Curriculum:

Four days of in-depth, in-detail, hands-on Google Analytics training

Google Analytics 101:

Fundamentals, key concepts and reporting basics

Google Analytics 201:

Goals, events, views, basic filters, segments, alerts and best practice campaigns

Google Analytics 202:

Analysing organic search, paid search, in-bound social media and attribution modelling

Google Analytics 301:

Architecture, processing, configuration, extending and auditing


Pick date & book

Day or Masterclasses

From as low as:

£374.25 per attendee per day*

*Multi-day masterclasses, booked 21 days ahead. Day classes £499.00 per attendee.

Pick date & book

Attendee Reviews


Certified Since 2005

Google Certified Since 2005

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