Google Analytics

Why Google Analytics training with ivantage?

ivantage has been teaching digital professionals about Google Analytics since 2005, when Google awarded us with Google Analytics Certified Partner status. Every year we attend the annual Google Analytics Summit in California to ensure what we teach is up to date, accurate and industry leading. Our Google Analytics course is the most in-depth and comprehensive Google Analytics training course available. Key highlights of our Google Analytics training are:

  • Experienced practitioner leading and teaching
  • Practical learning and doing
  • Use your own Google Analytics account
  • Updated for the latest features
  • Google Analytics Certified since 2005
  • Last Google Analytics Partner Summit attended - June 2015
  • Key theory, backed up by slide and whiteboard sessions
Please accept marketing-cookies to watch this video.

Google Analytics Training Curriculum

Our Google Analytics Training offers you the opportunity to learn about Google Analytics at an introductory but fast moving 101 level through to advanced analysis on 201 and 202 up to architecture, processing, configuration, extending and auditing on 301. In addition, Google Tag Manager 101 runs at end of our four day Google Analytics course so you can learn how best to deploy Google Analytics with Google Tag Manager.

Google Analytics - Course Stream
Analytics 101 Analytics 201 Analytics 202 Analytics 301 Tag Manager 101

Day Class or Masterclass?

Our courses are designed to take you from novice to expect over a period of days because they are in-depth, in-detail and taught by practitioners, not trainers. For an intensive and immersive learning experience combine day classes into a masterclass around the topics most relevant to you.

Google Analytics - Course Stream

What is the training format?

Log-on to your Google Analytics account using your computers as you follow the instructor showing you how to use key Google Analytics features and reports, backed-up by key theory sessions using slides and white-board explanations.

What is the training format?

Log-on to your Google Analytics account using our computers (or feel free to bring your own) as you follow the instructor showing you how to use key Google Analytics features and reports, backed-up by key theory sessions using slides and white-board explanations.

What did past attendees think?

All our attendees are asked to complete our continuous feedback survey and submit an honest, considered and fair review which we publish on our site and via eKomi. You can read these reviews on our site and on eKomi.



"Informative & Engaging"

An excellent, well-balanced and enjoyable course which is adapted to ensure your objectives and interests are met.
Google Analytics 202 – Advanced Analysis & Measurement (2)
Date published: 03/05/2018 09:10:59
5 / 5 stars

Open, public training
Google Analytics 202
Advanced Analysis & Measurement (2)

"An excellent, well-balanced and enjoyable course which is adapted to ensure your objectives and interests are met."

on 03/05/2018 09:10:59

Position: PR & Social Media Manager
Company: Dupree Creative



"Clear, detailed introduction"

Excellent, very clear training to GA. Enjoyed the technical definitions to metrics, tutorials to creating own reports and actions to take away from course.
Google Analytics 101 – Introduction & User Training
Date published: 30/04/2018 16:53:17
5 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"Excellent, very clear training to GA. Enjoyed the technical definitions to metrics, tutorials to creating own reports and actions to take away from course."

on 30/04/2018 16:53:17

Position: B2B and Education Analyst
Company: Ryman



"Excellent"

Enthusiastic, knowledgeable and very welcoming/approachable.
Google Analytics 101 – Introduction & User Training
Date published: 13/03/2017 10:43:50
5 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"Enthusiastic, knowledgeable and very welcoming/approachable."

on 13/03/2017 10:43:50

Position: Marketing Analyst
Company: Jet2



"Must have introduction to Google Analytics"

Training was really well delivered, tailored to the attendees and went into a good level of technical detail as well as everyday use.
Google Analytics 101 – Introduction & User Training
Date published: 31/01/2017 09:51:54
5 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"Training was really well delivered, tailored to the attendees and went into a good level of technical detail as well as everyday use."

on 31/01/2017 09:51:54

Position: Marketing Manager
Company: Daniel Owen Ltd



"Very useful"

Very useful, training was very clear.
Google Analytics 101 – Introduction & User Training
Date published: 04/11/2016 09:39:41
5 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"Very useful, training was very clear."

on 04/11/2016 09:39:41

Company: Jet2



"Enjoyable & Engaging Course"

An excellent, well-balanced and enjoyable course covering an array of important elements of Google Analytics to increase your knowledge and that you are able to execute straight away.
Google Analytics 201 – Advanced Analysis & Measurement
Date published: 03/05/2018 09:08:05
5 / 5 stars

Open, public training
Google Analytics 201
Advanced Analysis & Measurement

"An excellent, well-balanced and enjoyable course covering an array of important elements of Google Analytics to increase your knowledge and that you are able to execute straight away."

on 03/05/2018 09:08:05

Position: PR & Social Media Manager
Company: Dupree Creative



"Provides in-depth and hands on look at the set up of GA in ord..."

Having not completed the prior courses (i.e. 101, 201, 202) the prep I did in order to make sure I was at the right level of knowledge for 301 meant I'd covered some areas of 301 already, however it was useful to confirm this knowledge. I found de-bugging section most useful as this was part of my objective to find out how our site is tagged up and what is/isn't working. Being able to do all of the practical exercises with the live account that we use was very useful.
Google Analytics 301 – Advanced Tracking & Technical Implementations
Date published: 14/06/2017 11:03:05
4 / 5 stars

Open, public training
Google Analytics 301
Advanced Tracking & Technical Implementations

"Having not completed the prior courses (i.e. 101, 201, 202) the prep I did in order to make sure I was at the right level of knowledge for 301 meant I'd covered some areas of 301 already, however it was useful to confirm this knowledge. I found de-bugging section most useful as this was part of my objective to find out how our site is tagged up and what is/isn't working. Being able to do all of the practical exercises with the live account that we use was very useful."

on 14/06/2017 11:03:05

Position: Web Analyst
Company: Next



"Really good"

Overall, it's a highly recommended training for those wanting to understand and made a better use of all that G Analytics has to offer.
Google Analytics 101 – Introduction & User Training
Date published: 04/02/2017 12:02:52
4 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"Overall, it's a highly recommended training for those wanting to understand and made a better use of all that G Analytics has to offer."

on 04/02/2017 12:02:52

Position: Marketing Associate
Company: Wickham Laboratories



"Very useful"

Very useful and clear training.
Google Analytics 202 – Advanced Analysis & Measurement (2)
Date published: 04/11/2016 09:42:08
5 / 5 stars

Open, public training
Google Analytics 202
Advanced Analysis & Measurement (2)

"Very useful and clear training."

on 04/11/2016 09:42:08

Company: Jet2



"Very useful"

Very useful, the trainer was very clear in what they were teaching.
Google Analytics 201 – Advanced Analysis & Measurement
Date published: 04/11/2016 09:35:49
5 / 5 stars

Open, public training
Google Analytics 201
Advanced Analysis & Measurement

"Very useful, the trainer was very clear in what they were teaching."

on 04/11/2016 09:35:49

Company: Jet2

Analytics Courses

Open, public
Training

[ Google Analytics ]

Google Analytics

Training Curriculum:

Four days of in-depth, in-detail, hands-on Google Analytics training

Google Analytics 101:

Fundamentals, key concepts and reporting basics

Google Analytics 201:

Goals, events, views, basic filters, segments, alerts and best practice campaigns

Google Analytics 202:

Analysing organic search, paid search, in-bound social media and attribution modelling

Google Analytics 301:

Architecture, processing, configuration, extending and auditing


Pick date & book

Day or Masterclasses

From as low as:

£374.25 per attendee per day*

*Multi-day masterclasses, booked 21 days ahead. Day classes £499.00 per attendee.

Pick date & book

Attendee Reviews


Certified Since 2005

Google Certified Since 2005

Pick date & book

Subscribe to our e-shots

Subscribe to our email shots to receive regular email updates about our training courses including schedules, special events, early birds, and other special offers.

Please enter the relevant details on our E-shots page, link below:
Subscribe