Google Tag Manager

Fundamentals, key concepts, basic tagging and advanced event listener tagging

Google Tag Manager 101 is an in-depth, hands-on training day that starts with the basics of Google Tag Manager deploying basic tags and moves on to advanced event listener based deployment and tagging.

How will you benefit?

You will end the day feeling confident about navigating the user interface, be comfortable understanding Google Tag Manager - its components, architecture, possibilities and limitations. You will be confident deploying and using Google Tag Manager on your site and configuring advanced event listeners to tag buttons, banners and other website interactions.

What is the Syllabus?

The day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch. Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.

Session 1 – Architecture, implementation, understanding the user interface and deploying basic tags

  • Introductions, your objectives and building your 101 action plan
  • GTM history, components and architecture
  • Exploring and understanding the GTM user interface
  • Defining and understanding tags, triggers and variables
  • Creating an account and installing the GTM container
  • Deployment planning and considerations
  • Adding and managing users and their permissions
  • Deploying, testing and managing basic tags
  • Editing, versions and rolling back
  • Deploying Google Analytics page tags
  • Best practice implementations with constant string variables
  • Understanding the Google Tag Manager debugger
  • Understanding and exploring the GTM datalayer
  • Understanding Google Tag Manager internal events and loading priority
  • Exploring and understanding the Google Tag Assistant
  • Exploring and understanding more tools and techniques for debugging tags

Session 2 – JavaScript, event listeners, variables and tracking website interactions

  • Defining and understanding JavaScript, history, structure and components
  • Defining and understanding HTML elements and attributes
  • Defining and understanding JavaScript event handlers
  • Defining and understanding Google Tag Manager auto-event listeners
  • Configuring and deploying click listeners
  • Understanding and capturing the status and properties of a click
  • Deploying Google Analytics event tracking to measure clicks on banners, buttons, links and PDFs
  • Configuring and deploying link click listeners
  • Exploring and understanding GTM variables related to clicks, page and utilities

Session 3 – More listeners, variables and tracking website interactions

  • Configuring and deploying form submit listeners
  • Understanding and capturing the status and properties of a form submit
  • Deploying Google Analytics event tracking to measure submissions on forms
  • Configuring and deploying the Time Listener
  • Configuring and deploying the JavaScript Error Listener
  • Configuring and deploying the History Listener

Session 4 – Extending GTM with additional variables, pushes, custom events and 3rd party code

  • Understanding the additional GTM variables such as auto-event variables, 1st party cookies, lookup tables and DOM elements
  • Placing data into the GTM data layer with data layer variables
  • Pushing data into the GTM data layer with data layer variables and custom events
  • Deploying Google Analytics Enhanced E-commerce event tracking to track sales
  • Advanced options for Google Analytics tags
  • Extending GTM with 3rd part event listeners
  • Wrap up, conclusions, your action plan and feedback

What are the prerequisites for attending?

A prerequisite of attending the Google Tag Manager 101 course is having completed the Google Analytics 301 course or possessing equivalent knowledge.

What did past attendees think?

All our attendees are asked to complete our continuous feedback survey and submit an honest, considered and fair review which we publish on our site and via eKomi. You can read these reviews on our site and on eKomi.



"Very enjoyable and highly worthwhile."

Very enjoyable and highly worthwhile. Difficult concepts were explained in a creative and accessible manner, with plenty of hands-on practise and relevant training exercises. All material was up-to-date with the latest industry developments, and each student left with actionable take-aways specific to his/her business goals.
Google Tag Manager 101 – Introduction to Tagging and Event Listeners
Date published: 28/11/2015 10:56:26
5 / 5 stars

Open, public training
Google Tag Manager 101
Introduction to Tagging and Event Listeners

"Very enjoyable and highly worthwhile. Difficult concepts were explained in a creative and accessible manner, with plenty of hands-on practise and relevant training exercises. All material was up-to-date with the latest industry developments, and each student left with actionable take-aways specific to his/her business goals."

on 28/11/2015 10:56:26

Position: Senior SEO Consultant
Company: Builtvisible



"The technical content and teaching on GTM was excellent. We wi..."

Arguably I found this course the most informative. The technical content and teaching on GTM was excellent. I thought it was great that the tutor gave us all the tags / triggers / variables that we had discussed throughout the course. We will definitely use them in our business.
Google Tag Manager 101 – Introduction to Tagging and Event Listeners
Date published: 30/06/2015 16:34:19
5 / 5 stars

Open, public training
Google Tag Manager 101
Introduction to Tagging and Event Listeners

"Arguably I found this course the most informative. The technical content and teaching on GTM was excellent. I thought it was great that the tutor gave us all the tags / triggers / variables that we had discussed throughout the course. We will definitely use them in our business. "

on 30/06/2015 16:34:19

Position: Web Insight Analyst
Company: Jet 2 Travel



"In-depth intro to GTM"

It was exactly what was required, right balance of theory/exercises to understand theory of GTM and how to use it.
Google Tag Manager 101 – Introduction to Tagging and Event Listeners
Date published: 18/05/2015 12:08:59
5 / 5 stars

Open, public training
Google Tag Manager 101
Introduction to Tagging and Event Listeners

"It was exactly what was required, right balance of theory/exercises to understand theory of GTM and how to use it."

on 18/05/2015 12:08:59

Position: Web Developer
Company: CAF



"Packed with information, stimulating and enjoyable and the tim..."

Packed with information, stimulating and enjoyable and the time passed very quickly. The lecturer was very knowledgeable and answered questions by providing examples to illustrate a particular point.
Google Tag Manager 101 – Introduction to Tagging and Event Listeners
Date published: 03/02/2015 08:02:56
5 / 5 stars

Open, public training
Google Tag Manager 101
Introduction to Tagging and Event Listeners

"Packed with information, stimulating and enjoyable and the time passed very quickly. The lecturer was very knowledgeable and answered questions by providing examples to illustrate a particular point. "

on 03/02/2015 08:02:56

Position: Consultant
Company: Chippernet



"A great overview of the tool with practical applications for t..."

It was a great overview of Google Tag Manager. It reinforced that I knew more than I thought I did but with a lack of official GTM documents (although improving) it's hard to benchmark how well you're doing. As mentioned in my previous feedback for the day before more visualisations would be great to help in the explanation of the technical concepts.
Google Tag Manager 101 – Introduction to Tagging and Event Listeners
Date published: 01/07/2015 15:21:08
4 / 5 stars

Open, public training
Google Tag Manager 101
Introduction to Tagging and Event Listeners

"It was a great overview of Google Tag Manager. It reinforced that I knew more than I thought I did but with a lack of official GTM documents (although improving) it's hard to benchmark how well you're doing. As mentioned in my previous feedback for the day before more visualisations would be great to help in the explanation of the technical concepts."

on 01/07/2015 15:21:08

Position: Web Analytics Manager
Company: Jet 2 Travel



"The Real-life, Practical Guide to Google Tag Manager"

Strong use of practical examples to illustrate the theory, Lots of current practices demonstarted
Google Tag Manager 101 – Introduction to Tagging and Event Listeners
Date published: 30/06/2015 12:59:22
4 / 5 stars

Open, public training
Google Tag Manager 101
Introduction to Tagging and Event Listeners

"Strong use of practical examples to illustrate the theory, Lots of current practices demonstarted"

on 30/06/2015 12:59:22

Position: Sales and Marketing Manager
Company: Redcliffe Training



"Good introduction to Google Tag Manager - could do with a bit ..."

Good introduction to Google Tag Manager - could do with a bit more overview to start - why you would use GTM, for what purpose etc - it just went straight into how to use it.
Google Tag Manager 101 – Introduction to Tagging and Event Listeners
Date published: 03/02/2015 17:16:55
4 / 5 stars

Open, public training
Google Tag Manager 101
Introduction to Tagging and Event Listeners

"Good introduction to Google Tag Manager - could do with a bit more overview to start - why you would use GTM, for what purpose etc - it just went straight into how to use it."

on 03/02/2015 17:16:55

Position: Digital Manager
Company: Blueberry Wave Ltd



"Very useful course for beginners to GTM who already have some ..."

Very useful course for beginners to GTM who already have some experience in Google Analytics and the basic concepts of tracking tags. The tutor was patient and appropriately detail-focussed, and was particularly good at making sure all questions were answered.
Google Tag Manager 101 – Introduction to Tagging and Event Listeners
Date published: 02/02/2015 12:13:29
4 / 5 stars

Open, public training
Google Tag Manager 101
Introduction to Tagging and Event Listeners

"Very useful course for beginners to GTM who already have some experience in Google Analytics and the basic concepts of tracking tags. The tutor was patient and appropriately detail-focussed, and was particularly good at making sure all questions were answered."

on 02/02/2015 12:13:29

Position: Global Marketing Assistant
Company: Warner Music International

Tag Manager Courses

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Training

[ Google Tag Manager ]

Google Tag Manager

Training Curriculum:

A day of in-depth, in-detail, hands-on Google Tag Manager training

Google Tag Manager
101:

Fundamentals, key concepts, basic tagging and advanced event listener tagging


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Day or Masterclasses

From as low as:

£374.25 per attendee per day*

*Multi-day masterclasses, booked 21 days ahead. Day classes £499.00 per attendee.

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