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Open, public training

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"A brilliant course. Matt is a brilliant speaker and has very g..."

I really enjoyed this course and have come away with some great skills that I can now go back and use for my company website. Matt Trimmer was an excellent tutor and learnt a lot from him. I was on the course for two days for the 101 and the 201 courses. I felt that the first day was well presented and lots of good tips and was a great platform to go from for the next day. The next day was a lot more technical and more advanced. I think some of the more technical parts might have escaped me but I still learnt a lot and will definitely be able to put a lot of that into practice. I have already started implementing actions into my Google Analytics. Thank you for a really excellent course.
Google Analytics 101 – Introduction and User Training
Date published: 19/07/2012
5 / 5 stars

Open, public training
Google Analytics 101
Introduction and User Training

"I really enjoyed this course and have come away with some great skills that I can now go back and use for my company website. Matt Trimmer was an excellent tutor and learnt a lot from him. I was on the course for two days for the 101 and the 201 courses. I felt that the first day was well presented and lots of good tips and was a great platform to go from for the next day. The next day was a lot more technical and more advanced. I think some of the more technical parts might have escaped me but I still learnt a lot and will definitely be able to put a lot of that into practice. I have already started implementing actions into my Google Analytics. Thank you for a really excellent course. "

on 19/07/2012

Company: Oil & Gas UK

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"An excellent course, well worth the money. Coming into the cou..."

An excellent course, well worth the money. Coming into the course as part of the 4 day Analytics 101/201 + Adwords 101/201, I knew very little about Google Analytics. Our company runs a large number of websites, which do contain GA code but we do not at present utilise this to its potential at present. I needed a general course to introduce me to the concepts of GA, plus a little tailoring to the individual problems specific to myself and my business, of which there were a few I did not foresee. Matt, our tutor, spotted some of the issues we would have fairly early on. He was able to alert me to these issues without confusing me with the details at this early stage. He then gave me solutions to my problems later in the day, when I had learnt enough to understand them. He was very inclusive to everyone on the course and took on board all questions, answering them patiently, even when they weren't necessarily relevant to the part of the course we had reached! Group size was excellent - in my case 4 - and we certainly received plenty of attention and personalised help and advice. I highly recommend this course, it has helped me to make a start on my new GA role within my own business and will hopefully help our business to make more money.
Google Analytics 101 – Introduction and User Training
Date published: 08/09/2012
5 / 5 stars

Open, public training
Google Analytics 101
Introduction and User Training

"An excellent course, well worth the money. Coming into the course as part of the 4 day Analytics 101/201 + Adwords 101/201, I knew very little about Google Analytics. Our company runs a large number of websites, which do contain GA code but we do not at present utilise this to its potential at present. I needed a general course to introduce me to the concepts of GA, plus a little tailoring to the individual problems specific to myself and my business, of which there were a few I did not foresee. Matt, our tutor, spotted some of the issues we would have fairly early on. He was able to alert me to these issues without confusing me with the details at this early stage. He then gave me solutions to my problems later in the day, when I had learnt enough to understand them. He was very inclusive to everyone on the course and took on board all questions, answering them patiently, even when they weren't necessarily relevant to the part of the course we had reached! Group size was excellent - in my case 4 - and we certainly received plenty of attention and personalised help and advice. I highly recommend this course, it has helped me to make a start on my new GA role within my own business and will hopefully help our business to make more money."

on 08/09/2012

Company: SPC Internet

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"A very good course with an excellent speaker. Gives you a much..."

A very good course with an excellent speaker. Gives you a much better understanding of the GA concepts. This makes getting and interpreting the data easier and more accurate. Every day you get lots of handy tips and tricks. I skipped day one, assuming it would be to basic, but I now regret this decision.
Google Analytics 201 – Advanced Analysis and Measurement - 1
Date published: 20/07/2012
5 / 5 stars

Open, public training
Google Analytics 201
Advanced Analysis and Measurement - 1

"A very good course with an excellent speaker. Gives you a much better understanding of the GA concepts. This makes getting and interpreting the data easier and more accurate. Every day you get lots of handy tips and tricks. I skipped day one, assuming it would be to basic, but I now regret this decision."

on 20/07/2012

Company: VITO

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"An excellent course, well worth the money. Coming into the cou..."

Having already attended the Google Analytics 101 course, I was ready for the second day and it didn't disappoint. Questions had obviously arisen in my mind after the first day, things I thought I still needed to understand, and all of these were addressed during the 201 course. The class size was great, only 6 people and everyone seemed to feel that they received plenty of personal attention - I certainly did. My websites threw up some unusual issues and Matt answered all of these with ease, ensuring that his answers only included information that had already been covered so that I would understand everything. The course went on a little longer than the advertised finishing time but Matt was prepared to continue until everyone's queries had been answered and specific needs had been tailored too, no-one minded staying an extra half hour! The course was worth the money and I would highly recommend it.
Google Analytics 201 – Advanced Analysis and Measurement - 1
Date published: 08/09/2012
5 / 5 stars

Open, public training
Google Analytics 201
Advanced Analysis and Measurement - 1

"Having already attended the Google Analytics 101 course, I was ready for the second day and it didn't disappoint. Questions had obviously arisen in my mind after the first day, things I thought I still needed to understand, and all of these were addressed during the 201 course. The class size was great, only 6 people and everyone seemed to feel that they received plenty of personal attention - I certainly did. My websites threw up some unusual issues and Matt answered all of these with ease, ensuring that his answers only included information that had already been covered so that I would understand everything. The course went on a little longer than the advertised finishing time but Matt was prepared to continue until everyone's queries had been answered and specific needs had been tailored too, no-one minded staying an extra half hour! The course was worth the money and I would highly recommend it."

on 08/09/2012

Company: SPC Internet

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"An excellent course, well worth the money. Coming into the cou..."

The course was really good and achieved all of the objectives set, both by me and by the course tutor. I was a complete novice at the start of the day, coming in to a complicated Google Adwords account already set up for my business and well established. By the end of the day I understood all of the factors required to run the account on a day-to-day basis, and was eager to continue on to the Adwords 201 course the next day. I had also begun to get some ideas on how to improve and modify our account to make it more profitable, which I was delighted with! I feel confident now to discuss the general issues around a complicated adwords account and am eager to learn more.
Google AdWords 101 – Introduction to Paid Search Management
Date published: 08/09/2012
5 / 5 stars

Open, public training
Google AdWords 101
Introduction to Paid Search Management

"The course was really good and achieved all of the objectives set, both by me and by the course tutor. I was a complete novice at the start of the day, coming in to a complicated Google Adwords account already set up for my business and well established. By the end of the day I understood all of the factors required to run the account on a day-to-day basis, and was eager to continue on to the Adwords 201 course the next day. I had also begun to get some ideas on how to improve and modify our account to make it more profitable, which I was delighted with! I feel confident now to discuss the general issues around a complicated adwords account and am eager to learn more."

on 08/09/2012

Company: SPC Internet

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"An excellent course, well worth the money. Coming into the cou..."

Having attended Adwords 101 the previous day, i was keen to continue my training and advance my knowledge a far as possible. My adwords account was quite complicated already and, having learnt the basics the previous day, this course was fantastic for suggesting lots of ways to improve the efficiency of my account and lots of monitoring opportunities. Sharron, our tutor, was patient and extremely knowledgable, she was able to address all of our individual queries to a very high level of detail, even though they varied greatly because of our varied business types. There were 5 people on the course, which was a great number. I consider the course to be well worth the money and would definitely recommend it.
Google AdWords 201 – Building Profitable Paid Search Campaigns
Date published: 08/09/2012
5 / 5 stars

Open, public training
Google AdWords 201
Building Profitable Paid Search Campaigns

"Having attended Adwords 101 the previous day, i was keen to continue my training and advance my knowledge a far as possible. My adwords account was quite complicated already and, having learnt the basics the previous day, this course was fantastic for suggesting lots of ways to improve the efficiency of my account and lots of monitoring opportunities. Sharron, our tutor, was patient and extremely knowledgable, she was able to address all of our individual queries to a very high level of detail, even though they varied greatly because of our varied business types. There were 5 people on the course, which was a great number. I consider the course to be well worth the money and would definitely recommend it."

on 08/09/2012

Company: SPC Internet

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" Matt gave an excellent overview of the Google Analytics inter..."

This was an excellent introduction to Google Analytics! Matt gave an excellent introductory overview of the Google Analytics interface and reports. I am a fairly advanced user and I thought there would not be much for me to pick up on the 101 course, however I learned some excellent tips and came across some functions that I was not using.
Google Analytics 101 – Introduction and User Training
Date published: 06/06/2012
5 / 5 stars

Open, public training
Google Analytics 101
Introduction and User Training

"This was an excellent introduction to Google Analytics! Matt gave an excellent introductory overview of the Google Analytics interface and reports. I am a fairly advanced user and I thought there would not be much for me to pick up on the 101 course, however I learned some excellent tips and came across some functions that I was not using. "

on 06/06/2012

Company: American Cancer Society

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"A good look at the basics of landing page optimizations. A gre..."

GA 101 Introduction and User Training: My expectations were exceeded by both the trainer and the course. Matt is able to apply multiple real world scenarios to each topic covered. I registered for three days of training and at the end of my first day I already have a batch of skills I can put to immediate practical use. GA 201: Advanced Analysis and Measurement As they say "The truth is in the data." What is often forgotten is that bad data, or dad data presentation, can make the data lie. This course digs deep into the proper configuration of Google Analytics accounts, profiles, goals, filters, segments, and reports. At the end of the day I had a clear understanding of how to fine tune GA to get accurate and actionable data. GA 301: Advanced Tracking and Technical Implementation Good thing a took the previous two days training. Had I missed those I would not have received the full benefit of this class. I relied most on the previous two days lessons when we covered cookie corruption, code customizations and multiple custom variables, and by building on the lessons learned in the previous two days I had a better understanding of how to accurately collect and report on data that GA is not set to do out of the box. All three classes move at a fast pace and can get technical, but Matt Trimmer is always willing to provide more detail on a subject. It's clear he has a genuine interest in his class participants getting the most out of their training.
Google Analytics 101 – Introduction and User Training
Date published: 18/06/2011 16:41:33
4 / 5 stars

Open, public training
Google Analytics 101
Introduction and User Training

"GA 101 Introduction and User Training: My expectations were exceeded by both the trainer and the course. Matt is able to apply multiple real world scenarios to each topic covered. I registered for three days of training and at the end of my first day I already have a batch of skills I can put to immediate practical use. GA 201: Advanced Analysis and Measurement As they say "The truth is in the data." What is often forgotten is that bad data, or dad data presentation, can make the data lie. This course digs deep into the proper configuration of Google Analytics accounts, profiles, goals, filters, segments, and reports. At the end of the day I had a clear understanding of how to fine tune GA to get accurate and actionable data. GA 301: Advanced Tracking and Technical Implementation Good thing a took the previous two days training. Had I missed those I would not have received the full benefit of this class. I relied most on the previous two days lessons when we covered cookie corruption, code customizations and multiple custom variables, and by building on the lessons learned in the previous two days I had a better understanding of how to accurately collect and report on data that GA is not set to do out of the box. All three classes move at a fast pace and can get technical, but Matt Trimmer is always willing to provide more detail on a subject. It's clear he has a genuine interest in his class participants getting the most out of their training."

on 18/06/2011 16:41:33

Company: Vero Group

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" I felt that it was very helpful, I completely understood and ..."

I had no experience with Google Analytics before I took this course so I felt that it was very helpful, I completely understood and felt comfortable with the program when I left.
Google Analytics 101 – Introduction and User Training
Date published: 11/03/2011 19:29:29
5 / 5 stars

Open, public training
Google Analytics 101
Introduction and User Training

"I had no experience with Google Analytics before I took this course so I felt that it was very helpful, I completely understood and felt comfortable with the program when I left."

on 11/03/2011 19:29:29

Company: Pavestone Company

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"A Comprehensive look into Google Analytics. This course provid..."

Matt was one of the most knowledgable trainers I have ever taken a course from. His knowledge of Google Analytics was both broad and detailed. His insights on how to use the program to it's full capacity were absolutely invaluable. I learned functions of Analytics that will change the way I market my product. He gave me the knowledge on how to spend less time fumbling with reports and spend more time using the powerful information to improve my business and sales. This course truly was a lifesaver for our organization.
Google Analytics 101 – Introduction and User Training
Date published: 12/01/2011 05:42:33
5 / 5 stars

Open, public training
Google Analytics 101
Introduction and User Training

"Matt was one of the most knowledgable trainers I have ever taken a course from. His knowledge of Google Analytics was both broad and detailed. His insights on how to use the program to it's full capacity were absolutely invaluable. I learned functions of Analytics that will change the way I market my product. He gave me the knowledge on how to spend less time fumbling with reports and spend more time using the powerful information to improve my business and sales. This course truly was a lifesaver for our organization."

on 12/01/2011 05:42:33

Company: Ski N See

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