Why a guide to Google Analytics setup and usage mistakes?

Most digital marketers have used Google Analytics and many have a good, basic understanding of how Google’s ubiquitous web analytics service can inform and improve their digital marketing. However, like any complex system, there are better ways and wrong ways to implement, configure, optimise and extend it and many more ways to review the reports and insights contained within the average Google Analytics account. This guide by Matt Trimmer of ivantage and published by Smart Insights gives you a checklist of issues to review to improve your implementation. It brings together a series of common mistakes which we have seen made by both experienced and new Google Analytics users alike grouped into 10 easily identifiable areas.

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