Full Training Schedule
Fundamentals, key concepts and reporting basics
Google Analytics 101 is an in-depth, hands-on training day that starts with the fundamentals of Google Analytics, moves-on to defining and understanding key concepts and explores almost all the standard reports and their meaning. The feedback we receive suggests that both those new to Google Analytics and, those much more experienced with Google Analytics find the day equally valuable and enlightening.
Google Analytics Reporting & Analysis Masterclass - 3 Days
Level Beginner (101) to Intermediate (20x) Format Classroom Duration 3 Day Masterclass
Google Analytics 101, 201 & 202 - 3 days of intensive learning.
Google Analytics Reporting & Analysis Masterclass is a 3-day, in-depth, hands-on training programme that starts with the fundamentals of Google Analytics, moves on to advanced analysis tracking and techniques and then advanced analysis of organic search, paid search and in-bound social media and how traffic can be re-evaluated though different conversion attribution models.
Google Analytics Masterclass - 4 Days
Level Beginner (101) to Advanced (30x) Format Classroom Duration 4 Day Masterclass
Google Analytics 101, 201, 202 & 301 - 4 Days of intensive learning.
Google Analytics Masterclass is a 4-day, in-depth, hands-on training programme that starts with the fundamentals of Google Analytics, moves on to advanced analysis and tracking techniques, advanced acquisition analysis, including attribution, and how Google Analytics works in detail and how it can be best configured.
Google Analytics & Tag Manager Complete Masterclass - 5 Days
Level Beginner (101) to Advanced (30x) Format Classroom Duration 5 Day Masterclass
Google Analytics 101, 201, 202, 301 & Tag Manager 101 - 5 Days of intensive learning.
Google Analytics & Tag Manager Complete Masterclass is a 5-day, in-depth, hands-on training programme that starts with the fundamentals of Google Analytics, moves on to advanced analysis and tracking techniques, advanced acquisition analysis, including attribution, how Google Analytics works in detail and how it can be best configured and concludes with how Google Tag Manager can be used to deploy basic tags and advanced event listeners.
Goals, events, views, basic filters, segments, alerts and best practice campaigns
Google Analytics 201 is an in-depth, hands-on training day that starts where Google Analytics 101 finished – dealing with goals in more detail, event tracking, views, basic filters, applying segments for improved analysis, using alerts, best practice campaign tracking, channel groupings and cohort analysis.
Google Analytics Analysis Masterclass - 2 Days
Level Intermediate (20x) Format Classroom Duration 2 Day Masterclass
Google Analytics 201 & 202 - 2 Days of intensive learning.
Google Analytics Analysis Masterclass is a 2-day, in-depth, hands-on training programme that deals with goals in more detail, event tracking, views, basic filters, applying segments for improved analysis, using alerts, best practice campaign tracking, channel groupings and cohort analysis. It finishes with advanced analysis of organic search, paid search and in-bound social media and how traffic can be re-evaluated though different conversion attribution models.
Analysing organic search, paid search, in-bound social media and attribution modelling
Google analytics 202 is an in-depth, hands-on training day building on the knowledge acquired in analytics 101 and 201, covering advanced analysis of organic search, paid search and in-bound social media and how traffic can re-evaluated though different conversion attribution models.
Architecture, processing, configuration, extending and auditing
Google analytics 301 is an in-depth, hands-on training day building on the knowledge acquired in analytics 101, 201 and 202. The course covers how Google Analytics works in detail including its architecture, hit processing and cookie technology as well as best practice deployment planning, configuration and set-up advice. The course also explains and demonstrates the many Google Analytics APIs for reading, writing and configuring data as well as advice, tips and examples for integrating Google Analytics into your organisation’s other systems, processes and technology. The day ends with a detailed audit process which helps asses your installation quality, health and completeness.
Google Analytics Configuration & Tag Manager Masterclass - 2 Days
Level Advanced (30x) then Beginner (101) Format Classroom Duration 2 Day Masterclass
Google Analytics 301 & Tag Manager 101 - 2 Days of intensive learning.
Google Analytics Configuration & Tag Manager Masterclass is a 2-day, in-depth, hands-on training programme that covers how Google Analytics works in detail and how it can be best configured and concludes with how Google Tag Manager can be used to deploy basic tags and advanced event listeners.
Fundamentals, key concepts, basic tagging and advanced event listener tagging
Google Tag Manager 101 is an in-depth, hands-on training day that starts with the basics of Google Tag Manager deploying basic tags and moves on to advanced event listener based deployment and tagging.
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Past Attendees said
97.30% Said "Excellent" or "Good"
98.60% Said "Excellent" or "Good"
96.44% Said "Excellent" or "Good"
92.56% Said "Excellent" or "Good"
88.13% Said "Excellent" or "Good"
75.30% Said "About
Right"
98.38% Said "Yes"
94.71% Said "Yes, all" or "Yes most"
*Based on our continuous survey of 927 attendees