Building, optimising and managing search campaigns

Google AdWords 101 is an in-depth, hands-on training day that starts with the fundamentals of Google AdWords, moves-on to defining and understanding key concepts and explores how to structure campaigns, research good keywords and write compelling adverts. The feedback we receive suggests that both those new to Google AdWords and, those much more experienced with Google AdWords find the day equally valuable and enlightening.

Google AdWords 101, 201, 301 & 302 - 4 Days of intensive learning.

Google AdWords 101, 201 & 301 - 3 Days of intensive learning.

Google AdWords 101 & 201 - 2 Days of intensive learning.

Extending search campaigns with bidding strategies, extensions and automation

Google Adwords 201 is an in-depth, hands-on training day that starts where Google AdWords 101 finished - introducing you to optimising your campaigns, diagnosing ad and quality score problems. It also shows you how to use the Google Display Network, how to save time with the AdWords Editor and how to harness remarketing in your campaigns.

Extending search campaigns with display, video, apps and shopping

AdWords 301 focuses on advanced optimisations that you can use to drive more profit from your campaigns. It also dives into some of the more advanced tools and features that AdWords has to offer such as shopping campaigns, the display network, remarking campaigns dynamic search ads, geographic targeting and integrating AdWords with Google Analytics.

Extending search campaigns with re-marketing and dynamic re-marketing

AdWords 302 focuses on both advanced measurement and building on your success through conversion tracking, ROI analysis, and advanced bidding strategies. It also explores the benefits of testing various elements of your online advertising and gives you actionable tips on how to implement strategic tests.

Google Analytics 101, 201, 202, 301 & Tag Manager 101 - 5 Days of intensive learning.

Google Analytics & Tag Manager Complete Masterclass is a 5-day, in-depth, hands-on training programme that starts with the fundamentals of Google Analytics, moves on to advanced analysis and tracking techniques, advanced acquisition analysis, including attribution, how Google Analytics works in detail and how it can be best configured and concludes with how Google Tag Manager can be used to deploy basic tags and advanced event listeners.

Google Analytics 101, 201, 202 & 301 - 4 Days of intensive learning.

Google Analytics Masterclass is a 4-day, in-depth, hands-on training programme that starts with the fundamentals of Google Analytics, moves on to advanced analysis and tracking techniques, advanced acquisition analysis, including attribution, and how Google Analytics works in detail and how it can be best configured.

Google Analytics 101, 201 & 202 - 3 days of intensive learning.

Google Analytics Reporting & Analysis Masterclass is a 3-day, in-depth, hands-on training programme that starts with the fundamentals of Google Analytics, moves on to advanced analysis tracking and techniques and then advanced analysis of organic search, paid search and in-bound social media and how traffic can be re-evaluated though different conversion attribution models.

Fundamentals, key concepts and reporting basics

Google Analytics 101 is an in-depth, hands-on training day that starts with the fundamentals of Google Analytics, moves-on to defining and understanding key concepts and explores almost all the standard reports and their meaning. The feedback we receive suggests that both those new to Google Analytics and, those much more experienced with Google Analytics find the day equally valuable and enlightening.

Google Analytics 201 & 202 - 2 Days of intensive learning.

Google Analytics Analysis Masterclass is a 2-day, in-depth, hands-on training programme that deals with goals in more detail, event tracking, views, basic filters, applying segments for improved analysis, using alerts, best practice campaign tracking, channel groupings and cohort analysis. It finishes with advanced analysis of organic search, paid search and in-bound social media and how traffic can be re-evaluated though different conversion attribution models.

Goals, events, views, basic filters, segments, alerts and best practice campaigns

Google Analytics 201 is an in-depth, hands-on training day that starts where Google Analytics 101 finished – dealing with goals in more detail, event tracking, views, basic filters, applying segments for improved analysis, using alerts, best practice campaign tracking, channel groupings and cohort analysis.

Analysing organic search, paid search, in-bound social media and attribution modelling

Google analytics 202 is an in-depth, hands-on training day building on the knowledge acquired in analytics 101 and 201, covering advanced analysis of organic search, paid search and in-bound social media and how traffic can re-evaluated though different conversion attribution models.

Google Analytics 301 & Tag Manager 101 - 2 Days of intensive learning.

Google Analytics Configuration & Tag Manager Masterclass is a 2-day, in-depth, hands-on training programme that covers how Google Analytics works in detail and how it can be best configured and concludes with how Google Tag Manager can be used to deploy basic tags and advanced event listeners.

Architecture, processing, configuration, extending and auditing

Google analytics 301 is an in-depth, hands-on training day building on the knowledge acquired in analytics 101, 201 and 202. The course covers how Google Analytics works in detail including its architecture, hit processing and cookie technology as well as best practice deployment planning, configuration and set-up advice. The course also explains and demonstrates the many Google Analytics APIs for reading, writing and configuring data as well as advice, tips and examples for integrating Google Analytics into your organisation’s other systems, processes and technology. The day ends with a detailed audit process which helps asses your installation quality, health and completeness.

Fundamentals, key concepts, basic tagging and advanced event listener tagging

Google Tag Manager 101 is an in-depth, hands-on training day that starts with the basics of Google Tag Manager deploying basic tags and moves on to advanced event listener based deployment and tagging.

Building, optimising and managing search campaigns

Google AdWords 101 is an in-depth, hands-on training day that starts with the fundamentals of Google AdWords, moves-on to defining and understanding key concepts and explores how to structure campaigns, research good keywords and write compelling adverts. The feedback we receive suggests that both those new to Google AdWords and, those much more experienced with Google AdWords find the day equally valuable and enlightening.

Google AdWords 101, 201, 301 & 302 - 4 Days of intensive learning.

Google AdWords 101, 201 & 301 - 3 Days of intensive learning.

Google AdWords 101 & 201 - 2 Days of intensive learning.

Extending search campaigns with bidding strategies, extensions and automation

Google Adwords 201 is an in-depth, hands-on training day that starts where Google AdWords 101 finished - introducing you to optimising your campaigns, diagnosing ad and quality score problems. It also shows you how to use the Google Display Network, how to save time with the AdWords Editor and how to harness remarketing in your campaigns.

Extending search campaigns with display, video, apps and shopping

AdWords 301 focuses on advanced optimisations that you can use to drive more profit from your campaigns. It also dives into some of the more advanced tools and features that AdWords has to offer such as shopping campaigns, the display network, remarking campaigns dynamic search ads, geographic targeting and integrating AdWords with Google Analytics.

Extending search campaigns with re-marketing and dynamic re-marketing

AdWords 302 focuses on both advanced measurement and building on your success through conversion tracking, ROI analysis, and advanced bidding strategies. It also explores the benefits of testing various elements of your online advertising and gives you actionable tips on how to implement strategic tests.

Google Analytics 101, 201, 202, 301 & Tag Manager 101 - 5 Days of intensive learning.

Google Analytics & Tag Manager Complete Masterclass is a 5-day, in-depth, hands-on training programme that starts with the fundamentals of Google Analytics, moves on to advanced analysis and tracking techniques, advanced acquisition analysis, including attribution, how Google Analytics works in detail and how it can be best configured and concludes with how Google Tag Manager can be used to deploy basic tags and advanced event listeners.