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Google Analytics 101, Session 1/4 - 2.5 Hours

£124.75 + VAT (After 21 Day Early Bird: £124.75 + VAT)
Level Beginner (101)Format Webinar with Q & ADuration 2.5 Hours

Fundamentals, key concepts and reporting basics

Google Analytics 101 is an in-depth, hands-on training day that starts with the fundamentals of Google Analytics, moves-on to defining and understanding key concepts and explores almost all the standard reports and their meaning. The feedback we receive suggests that both those new to Google Analytics and, those much more experienced with Google Analytics find the day equally valuable and enlightening.

We've taken that day and split it into 4 sessions, added a live 30 minute Q&A session and optimised it for on-line, tutored delivery.

Session 1 – Mastering the Google Analytics interface

  • Introductions, your objectives and building your 101 action plan
  • Defining paid search (cpc, ppc & pfp), organic search, structured search and SEO
  • Accessing Google Analytics with your Google account
  • Google Analytics accounts, web properties and views
  • The Google Analytics Tracking Code (GATC)
  • Exploring and understanding real-time reporting
  • Exploring and understanding standard reporting – the ABC model
  • Creating, using and sharing annotations
  • Defining and understanding pageviews and unique pageviews
  • Defining and understanding users and sessions
  • Exploring and understanding audience reporting
  • Defining and understanding dimensions and metrics
  • Introducing regular expressions – or (|)
  • Understanding cross segmentation and pivot views
  • Creating, using and sharing shortcuts
  • Introducing, applying and understanding system segments
  • Creating, using and sharing custom segments
  • Understanding and defining bounce and bounce rate
  • Identifying high-bouncing landing pages with the landing pages report
  • Powerful analysis with weighted sort
  • Defining and understanding exit and exit rate
Starts Ends Venue Price Seats Register
Sunday-31-Mar-2019 12:00 pm Sunday-31-Mar-2019 2:30 pm On-Line Tutored Webinar £124.75
+ VAT
200
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£124.75 200

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