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Google Analytics 101, Session 2/4 - 2.5 Hours

£124.75 + VAT (After 21 Day Early Bird: £124.75 + VAT)
Level Beginner (101)Format Webinar with Q & ADuration 2.5 Hours

Fundamentals, key concepts and reporting basics

Google Analytics 101 is an in-depth, hands-on training day that starts with the fundamentals of Google Analytics, moves-on to defining and understanding key concepts and explores almost all the standard reports and their meaning. The feedback we receive suggests that both those new to Google Analytics and, those much more experienced with Google Analytics find the day equally valuable and enlightening.

We've taken that day and split it into 4 sessions, added a live 30 minute Q&A session and optimised it for on-line, tutored delivery.

Session 2 – Measuring your success with goals, funnels, transactions and KPIs

  • What is possible with web analytics?
  • What is possible with Google Analytics?
  • Defining and understanding goals
  • Goals as a way of prioritising your work
  • Google Analytics and your website’s goals
  • Setting engagement goals
  • Setting a simple destination goal *
  • Introducing E-commerce
  • Measuring how your traffic sources convert to goals and transactions
  • Understanding and defining key performance indicators (KPIs)
  • Your KPIs and Google Analytics
  • The three organizational objectives
  • Introducing intelligence events
  • Creating, using and sharing powerful dashboards
  • Exporting, emailing and scheduling reports and dashboards


Event Date Sunday-31-Mar-2019 12:00 pm
Event End Date Sunday-31-Mar-2019 2:30 pm
Seats 200
Cut off date Tuesday-18-Apr-2017 11:55 am
Individual Price £124.75
Level Beginner (101)
Format Webinar with Q & A
Duration 2.5 Hours
Venue On-Line Tutored Webinar
Sorry! We've sold out of these tickets.

Team Rate

Team members Rate/Person(£)
2 100.00
3 100.00
4 100.00
5 100.00
6 100.00
7 100.00
8 100.00
9 100.00
10 100.00
£124.75 200

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