Google Analytics 301 & Tag Manager 101 - 2 days of intensive learning
Google Analytics Configuration & Tag Manager Masterclass is a 2-day, in-depth, hands-on training programme that covers how Google Analytics works in detail and how it can be best configured and concludes with how Google Tag Manager can be used to deploy basic tags and advanced event listeners.
How will you benefit?
You will end the two days having mastered the key principles of configuration and implementation of Google Analytics. You will be confident deploying and configuring Google Analytics with or without Google Tag Manager in simple or complex environments.
What is the Syllabus?
Each day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch. Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.
* Google Analytics edit access required
What are the prerequisites for attending?
For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google AdWords, administrative access to a Google AdWords account for the duration of the training. If you do not have access to an active Google Analytics account, we can provide you with user access to a test account for the duration of the course or access to the Google Analytics Demo Account. However, this is not as good as working with your own data!
A prerequisite of attending the 201 course is having completed the 101 course or possessing equivalent knowledge. A prerequisite of attending the 202 course is having completed the 201 course or possessing equivalent knowledge. Please examine the detailed syllabus of the day you intend to miss to make sure you are fully familiar with all concepts. A prerequisite of attending the 301 course is having completed the 101, 201 and 202 courses or possessing equivalent knowledge.
A prerequisite of attending the Google Tag Manager 101 course is having completed the Google Analytics 301 course or possessing equivalent knowledge.