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Google AdWords 302 - 1 Day

£499.00 + VAT (After 21 Day Early Bird: £499.00 + VAT)
Level Advanced (30x)Format ClassroomDuration 1 Day

Google AdWords 302 - Extending search campaigns with feeds, dynamic remarketing and shopping

Google Adwords 302 is an in-depth, hands-on training day that shows you how to extend your AdWords campaigns into dynamic remarketing using dynamic ads driven by page tagging and feeds. You will learn about feed specifications for flights, hotels & rentals, local deals, property, retail, travel and how to build custom formats and then on to retail shopping campaigns using product listing ads and the Google merchant center.

How will you benefit?

You will end the day having understood the ways in which you can extend your AdWords campaigns into dynamic remarketing using dynamic ads driven by feeds and page tagging and how to build, optimise and manage shopping campaigns using product listing ads and the Google merchant centre.

What is the Syllabus?

The day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch. Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.

Session 1 – Planning, targeting, and optimising dynamic remarketing campaigns
  • Introductions, your objectives and building your action plan
  • The business case for remarketing
  • Understanding dynamic remarketing
  • Creating AdWords dynamic remarketing tags with AdWords
  • Exploring and selecting business feed types: flights, hotels and rentals, local deals, property, retail, travel or custom format
  • Exploring and understanding custom campaign parameters for business types
  • Exploring and understanding code customisations to populate dynamic parameters
  • Exploring, understanding and using Google Tag Manager to populate dynamic parameters
  • Creating a display network campaign for dynamic remarketing
  • Exploring and understanding display campaign settings
  • Targeting ads with location targeting
  • Targeting ads with location options
  • Targeting ads with ad scheduling
  • Targeting ads to devices, networks and operating systems
  • Selecting initial bid strategy
  • Selecting initial budget
  • Selecting preferred delivery method
  • Selecting dynamic ad settings
Session 2 – Creating dynamic ads, bidding, bid adjustments and analysing performance
  • Creating dynamic display text ads
  • Creating dynamic display image ads
  • Creating dynamic responsive ads
  • Exploring, understanding and setting manual bidding strategies for dynamic remarketing
  • Exploring, understanding and setting automated (RTB - Real Time Bidding) bidding strategies for dynamic remarketing
  • Exploring, understanding and making dynamic remarketing bid adjustments for time, location and device
  • Introducing and understanding similar remarking audiences
  • Introducing and understanding conservative or aggressive (display campaign optimiser) targeting
  • Exploring, understanding and analysing remarketing metrics
Session 3 – Product listing ads, merchant centre and feed optimisation
  • Introducing and exploring Google Shopping
  • Introducing and exploring product listing ads
  • Introducing and exploring the merchant centre
  • Creating a merchant centre account
  • Linking AdWords to the merchant centre
  • Exploring and understanding feed attributes and specification
  • Building and uploading a feed
  • Troubleshooting the feed
  • Optimising and enhancing the feed
  • Titles, Images, Variants and Colours
  • Differentiating the feed with merchant promotions
  • Understanding and creating custom labels
Session 4 – Planning, targeting, and optimising shopping campaigns
  • Creating a shopping campaign
  • Linking your Adwords account to merchant center
  • Exploring and understanding display campaign settings
  • Targeting your ads with location targeting
  • Targeting your ads with location options
  • Targeting your ads with ad scheduling
  • Targeting your ads to devices, networks and operating systems
  • Selecting your initial bid strategy
  • Selecting your initial budget
  • Selecting your preferred delivery method
  • Understanding and using campaign priority
  • Understanding and using negative keywords in shopping campaigns
  • Exploring, understanding and making bid adjustments for shopping
  • Exploring, understanding and analysing shopping campaign metrics
  • Exploring, understanding, analysing and using shopping impression share metrics
  • Exploring, understanding and setting automated bidding strategies for shopping
  • Exploring, understanding and making shopping bid adjustments for time, location and device
  • Optimising shopping with multiple campaigns for core products, high priority products and seasonal promotions
  • Wrap up, conclusions, your action plan and feedback

What are the prerequisites for attending?

For Google AdWords training, attendees will require on-line administration access to an active Google AdWords account for the duration of the training.

A prerequisite of attending the AdWords 201 course is having completed the AdWords 101 course or possessing equivalent knowledge. A prerequisite of attending the Adwords 301 or 302 courses is having completed the AdWords 101 and 201 courses or possessing equivalent knowledge.

Masterclasses

Book our masterclasses and save 25% off the day class price!

Team bookings on day classes

Book a team of 2 or more on a day class and each person get 25% off! Our booking system automatically discounts team bookings.

Charity discounts

Registered charity? Use the discount code “ivnonprofit” for 15% off your entire training booking.

Masterclass loyalty discounts

When you book a Masterclass, you are rewarded with up to £100 credit towards your next Masterclass booking:

2 day
Masterclass
booking
£25.00

3 day
Masterclass
booking
£50.00

4 day
Masterclass
booking
£75.00

5 day
Masterclass
booking
£100.00


FAQs

'How much does the training cost?'
£499 per day per attendee or £374.25 when you book multiple days, 21 days ahead on our masterclasses. Single day bookings enjoy 25% off when two or more people book.
'How can I save the most?'
Book our masterclasses - you'll save 25%!
'Do you offer non-profits a discount?'
Yes, send us your registration number for a 15% discount.
'How can I pay for the training?'
We offer pay now by credit/debit card or pay later by bank transfer and credit/debit card. If you are self funded we offer flexible payments. See our terms and conditions for more information.
'What happens if I need to reschedule?'
Providing you inform us before the start of your course, you may transfer your scheduled course booking to an alternative date free of charge.
'What happens if someone needs to attend in my place?'
Providing you inform us before the start of your course, you may transfer your scheduled course booking to another attendee free of charge.
'Is lunch included?'
Of course, nice sandwiches and sometimes a restaurant or pub!
'Are there refreshments?'
Tea, coffee, water and snacks are free throughout the day.
'Do I need a laptop?'
Yes, but we provide it or you can bring your own.
'Do I get the slide printouts?'
No, we think permanant access to all slides on Slideshare.net is better.
'How should I dress?'
Business casual is the norm, but be comfortable.
'Do you offer support?'
Yes, via email for 60 days after the course.
'What else do I get for attending?'
Apart from increased knowledge, enhanced skills, more experience, a chance to meet industry peers, you get a ivantage Pad and Pen! Oh yes and a free book if you want one!
'What are your loyalty discounts?'
Book a masterclass, receive up to £100 credit to the next. See our terms and conditions for more information

Any further questions?
Please contact us.

Reviews



"Great end to the 4 day course"

Great to go into finer detail in the AdWords system and see how it links to your Google Analytics,
Google AdWords 302 – Advanced Conversion Optimization
Date published: 08/02/2018 16:30:12
5 / 5 stars

Open, public training
Google AdWords 302
Advanced Conversion Optimization

"Great to go into finer detail in the AdWords system and see how it links to your Google Analytics,"

on 08/02/2018 16:30:12

Position: Marketing Team Leader
Company: ProspectSoft Ltd



"Relevant & Actionable!"

Another great part of the course - it was great to cover display and search, and also get more familiarised with the Google AdWords interface.
Google AdWords 201 – Building Profitable Paid Search Campaigns
Date published: 08/02/2018 16:25:51
5 / 5 stars

Open, public training
Google AdWords 201
Building Profitable Paid Search Campaigns

"Another great part of the course - it was great to cover display and search, and also get more familiarised with the Google AdWords interface."

on 08/02/2018 16:25:51

Position: Marketing Team Leader
Company: ProspectSoft Ltd



"A must for any serious Marketer"

Excellent Detail building Adwords knowledge
Google AdWords 201 – Building Profitable Paid Search Campaigns
Date published: 08/02/2018 16:22:15
5 / 5 stars

Open, public training
Google AdWords 201
Building Profitable Paid Search Campaigns

"Excellent Detail building Adwords knowledge"

on 08/02/2018 16:22:15

Position: Sales 7 Marketing Director
Company: ProspectSoft



"Remarketing Masterclass"

Display remarketing was particularly interesting, and going into more depth with the AdWords interface.
Google AdWords 301 – Advanced Optimization Techniques
Date published: 08/02/2018 16:28:26
5 / 5 stars

Open, public training
Google AdWords 301
Advanced Optimization Techniques

"Display remarketing was particularly interesting, and going into more depth with the AdWords interface."

on 08/02/2018 16:28:26

Position: Marketing Team Leader
Company: ProspectSoft Ltd



"Get value for your Re-Marketing spend"

This course will allow me to focus our Re-Marketing efforts to much much better effect. I will feel way more confident that I have control over the results & therefore can increase the budget.
Google AdWords 301 – Advanced Optimization Techniques
Date published: 08/02/2018 16:25:21
5 / 5 stars

Open, public training
Google AdWords 301
Advanced Optimization Techniques

"This course will allow me to focus our Re-Marketing efforts to much much better effect. I will feel way more confident that I have control over the results & therefore can increase the budget."

on 08/02/2018 16:25:21

Position: Sales & Marketing Director
Company: ProspectSoft



"Learn from a Google Guru"

An Excellent introduction to Analytics
Google AdWords 101 – Introduction to Paid Search Management
Date published: 08/02/2018 16:19:30
5 / 5 stars

Open, public training
Google AdWords 101
Introduction to Paid Search Management

"An Excellent introduction to Analytics"

on 08/02/2018 16:19:30

Position: Sales & Marketing Director
Company: PropsectSoft Ltd



"Cool information on shopping feeds"

Great insights on shopping feeds
Google AdWords 302 – Advanced Conversion Optimization
Date published: 08/02/2018 16:28:11
5 / 5 stars

Open, public training
Google AdWords 302
Advanced Conversion Optimization

"Great insights on shopping feeds"

on 08/02/2018 16:28:11

Position: Sales & Marketing Director
Company: ProspectSoft



"Brilliant!"

Excellent training from Matt - I'm now much more confident with using Google AdWords and can now start to better analyse the success of our campaigns.
Google AdWords 101 – Introduction to Paid Search Management
Date published: 08/02/2018 16:23:38
5 / 5 stars

Open, public training
Google AdWords 101
Introduction to Paid Search Management

"Excellent training from Matt - I'm now much more confident with using Google AdWords and can now start to better analyse the success of our campaigns."

on 08/02/2018 16:23:38

Position: Marketing Team Leader
Company: ProspectSoft Ltd



"Useful"

Useful
Google AdWords 302 – Advanced Conversion Optimization
Date published: 16/03/2017 15:00:12
5 / 5 stars

Open, public training
Google AdWords 302
Advanced Conversion Optimization

"Useful"

on 16/03/2017 15:00:12

Position: Web Insight Analyst
Company: Jet2

Starts Ends Venue Price Seats Register
Thursday-07-Feb-2019 9:00 am Thursday-07-Feb-2019 5:00 pm London, (5 mins from Subway 1, Old Street Tube) £499.00
+ VAT
4
Thursday-02-May-2019 9:00 am Thursday-02-May-2019 5:00 pm London, (5 mins from Subway 1, Old Street Tube) £499.00
+ VAT
4
This course is also available for:
On-site, Private Training
£1,450 + VAT per day
No matter how
many attendees!
£499.00 4

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