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Google Analytics 301 - 1 Day

£499.00 + VAT (After 21 Day Early Bird: £499.00 + VAT)
Level Advanced (30x)Format ClassroomDuration 1 Day

Architecture, processing, configuration, extending and auditing

Google analytics 301 is an in-depth, hands-on training day building on the knowledge acquired in analytics 101, 201 and 202. The course covers how Google Analytics works in detail including its architecture, hit processing and cookie technology as well as best practice deployment planning, configuration and set-up advice. The course also explains and demonstrates the many Google Analytics APIs for reading, writing and configuring data as well as advice, tips and examples for integrating Google Analytics into your organisation's other systems, processes and technology. The day ends with a detailed audit process which helps asses your installation quality, health and completeness.

How will you benefit?

You will end the day with a detailed understanding of how Google Analytics works, how its many features should be configured and how to deploy Google Analytics in specific environments according to best practice. You will also learn how Google Analytics can be integrated and extended into other systems, technologies and processes to enhance your organisationês data capture and analysis capabilities. You will also end the day with an audit score assessing your installation for data quality and feature use completeness through a detailed audit of your installation that you will complete yourself.

What is the Syllabus?

The day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch. Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.

Session 1 – Architecture, data collection and processing
  • Introductions, your objectives and building your 301 action plan
  • Understanding the Google account
  • Auditing user access to your Google Analytics account *
  • The Google Analytics Tracking Code (GATC)
  • Understanding and analysing the Google Analytics hit
  • Analysing the GA hit with Ghostery, Firebug, Google Tag Assist and the GA Chrome debugger
  • Understanding and analysing Google Analytics Cookies
  • Understanding and using the Google Analytics virtual pageview
  • Understanding and exploring event tracking
  • Understanding and exploring social interaction tracking
  • Understanding and exploring e-commerce tracking
  • Understanding and exploring enhanced e-commerce tracking
  • Creating a new Google Analytics account, new web properties and new views
  • Introducing and understanding Universal Analytics
  • Introducing and understanding the Measurement Protocol
Session 2 – Deployment, configuration and set-up
  • Deployment considerations - sub-domains, cross domains, iframe
  • Understanding and deploying cross domain tracking
  • Understanding and investigating self referrals
  • Understanding and exploring traffic allocation
  • Customising universal analytics behaviour via the user interface
  • Customising universal analytics behaviour via coding customisations
  • Editing your account settings *
  • Understanding and complying with the Google Analytics terms of service
  • Configuring your profile settings *
  • Cleansing your data by excluding URL query parameters *
  • Understanding and configuring site search *
  • Understanding and configuring page grouping *
  • Understanding and configuring error tracking *
  • Understanding and using predefined filters *
  • Understanding and using case transition filter *
  • Understanding and using include and exclude filters *
  • Understanding and using search and replace filters *
  • Understanding and using common regular expressions *
  • Understanding and using common advanced filters *
  • Understanding and using common cascading advanced filters *
Session 3 – Extending and integrating
  • Understanding and using user defined and custom variables
  • Understanding and using custom dimensions and metrics
  • Understanding and using data import
  • Understanding and using the client ID
  • Understanding and using the user ID
  • Understanding and complying with the Google Analytics terms of service with User ID
  • Defining and understanding native session stitching
  • Defining and understanding advanced session stitching
  • Understanding and using alternative user tracking methods
  • Understanding and exploring user ID examples
Session 4 – The measurement protocol, APIs and auditing your installation
  • Understanding and using the new measurement protocol API
  • Understanding and using the Google Hit Builder
  • Understanding and exploring measurement protocol examples
  • Introducing the management API
  • Introducing and using the Account Explorer
  • Introducing the provisioning API
  • Introducing the core reporting API
  • Introducing and using the GA query explorer
  • Introducing and using the GA spread sheet add-on
  • Introducing the multi-channel funnel reporting API
  • Introducing the real time reporting API
  • Introducing the embed API for dash boarding
  • Introducing the metadata API
  • Introducing the dimensions and metrics explorer
  • Some really useful API approved applications
  • Auditing your installation for quality and compleatness
  • Wrap up, conclusions, your action plan and feedback

* Google Analytics edit access required

What are the prerequisites for attending?

For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google AdWords, administrative access to a Google AdWords account for the duration of the training. If you do not have access to an active Google Analytics account, we can provide you with user access to a test account for the duration of the course or access to the Google Analytics Demo Account. However, this is not as good as working with your own data!

A prerequisite of attending the 201 course is having completed the 101 course or possessing equivalent knowledge. A prerequisite of attending the 202 course is having completed the 201 course or possessing equivalent knowledge. Please examine the detailed syllabus of the day you intend to miss to make sure you are fully familiar with all concepts. A prerequisite of attending the 301 course is having completed the 101, 201 and 202 courses or possessing equivalent knowledge.

Masterclasses

Book our masterclasses and save 25% off the day class price!

Team bookings on day classes

Book a team of 2 or more on a day class and each person get 25% off! Our booking system automatically discounts team bookings.

Charity discounts

Registered charity? Use the discount code “ivnonprofit” for 15% off your entire training booking.

Masterclass loyalty discounts

When you book a Masterclass, you are rewarded with up to £100 credit towards your next Masterclass booking:

2 day
Masterclass
booking
£25.00

3 day
Masterclass
booking
£50.00

4 day
Masterclass
booking
£75.00

5 day
Masterclass
booking
£100.00


FAQs

'How much does the training cost?'
£499 per day per attendee or £374.25 when you book multiple days, 21 days ahead on our masterclasses. Single day bookings enjoy 25% off when two or more people book.
'How can I save the most?'
Book our masterclasses - you'll save 25%!
'Do you offer non-profits a discount?'
Yes, send us your registration number for a 15% discount.
'How can I pay for the training?'
We offer pay now by credit/debit card or pay later by bank transfer and credit/debit card. If you are self funded we offer flexible payments. See our terms and conditions for more information.
'What happens if I need to reschedule?'
Providing you inform us before the start of your course, you may transfer your scheduled course booking to an alternative date free of charge.
'What happens if someone needs to attend in my place?'
Providing you inform us before the start of your course, you may transfer your scheduled course booking to another attendee free of charge.
'Is lunch included?'
Of course, nice sandwiches and sometimes a restaurant or pub!
'Are there refreshments?'
Tea, coffee, water and snacks are free throughout the day.
'Do I need a laptop?'
Yes, but we provide it or you can bring your own.
'Do I get the slide printouts?'
No, we think permanant access to all slides on Slideshare.net is better.
'How should I dress?'
Business casual is the norm, but be comfortable.
'Do you offer support?'
Yes, via email for 60 days after the course.
'What else do I get for attending?'
Apart from increased knowledge, enhanced skills, more experience, a chance to meet industry peers, you get a ivantage Pad and Pen! Oh yes and a free book if you want one!
'What are your loyalty discounts?'
Book a masterclass, receive up to £100 credit to the next. See our terms and conditions for more information

Any further questions?
Please contact us.

Reviews



"Informative & Engaging"

An excellent, well-balanced and enjoyable course which is adapted to ensure your objectives and interests are met.
Google Analytics 202 – Advanced Analysis & Measurement (2)
Date published: 03/05/2018 09:10:59
5 / 5 stars

Open, public training
Google Analytics 202
Advanced Analysis & Measurement (2)

"An excellent, well-balanced and enjoyable course which is adapted to ensure your objectives and interests are met."

on 03/05/2018 09:10:59

Position: PR & Social Media Manager
Company: Dupree Creative



"Provides in-depth and hands on look at the set up of GA in ord..."

Having not completed the prior courses (i.e. 101, 201, 202) the prep I did in order to make sure I was at the right level of knowledge for 301 meant I'd covered some areas of 301 already, however it was useful to confirm this knowledge. I found de-bugging section most useful as this was part of my objective to find out how our site is tagged up and what is/isn't working. Being able to do all of the practical exercises with the live account that we use was very useful.
Google Analytics 301 – Advanced Tracking & Technical Implementations
Date published: 14/06/2017 11:03:05
4 / 5 stars

Open, public training
Google Analytics 301
Advanced Tracking & Technical Implementations

"Having not completed the prior courses (i.e. 101, 201, 202) the prep I did in order to make sure I was at the right level of knowledge for 301 meant I'd covered some areas of 301 already, however it was useful to confirm this knowledge. I found de-bugging section most useful as this was part of my objective to find out how our site is tagged up and what is/isn't working. Being able to do all of the practical exercises with the live account that we use was very useful."

on 14/06/2017 11:03:05

Position: Web Analyst
Company: Next



"Must have introduction to Google Analytics"

Training was really well delivered, tailored to the attendees and went into a good level of technical detail as well as everyday use.
Google Analytics 101 – Introduction & User Training
Date published: 31/01/2017 09:51:54
5 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"Training was really well delivered, tailored to the attendees and went into a good level of technical detail as well as everyday use."

on 31/01/2017 09:51:54

Position: Marketing Manager
Company: Daniel Owen Ltd



"Enjoyable & Engaging Course"

An excellent, well-balanced and enjoyable course covering an array of important elements of Google Analytics to increase your knowledge and that you are able to execute straight away.
Google Analytics 201 – Advanced Analysis & Measurement
Date published: 03/05/2018 09:08:05
5 / 5 stars

Open, public training
Google Analytics 201
Advanced Analysis & Measurement

"An excellent, well-balanced and enjoyable course covering an array of important elements of Google Analytics to increase your knowledge and that you are able to execute straight away."

on 03/05/2018 09:08:05

Position: PR & Social Media Manager
Company: Dupree Creative



"Excellent"

Enthusiastic, knowledgeable and very welcoming/approachable.
Google Analytics 101 – Introduction & User Training
Date published: 13/03/2017 10:43:50
5 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"Enthusiastic, knowledgeable and very welcoming/approachable."

on 13/03/2017 10:43:50

Position: Marketing Analyst
Company: Jet2



"Very useful"

Very useful and clear training.
Google Analytics 202 – Advanced Analysis & Measurement (2)
Date published: 04/11/2016 09:42:08
5 / 5 stars

Open, public training
Google Analytics 202
Advanced Analysis & Measurement (2)

"Very useful and clear training."

on 04/11/2016 09:42:08

Company: Jet2



"Clear, detailed introduction"

Excellent, very clear training to GA. Enjoyed the technical definitions to metrics, tutorials to creating own reports and actions to take away from course.
Google Analytics 101 – Introduction & User Training
Date published: 30/04/2018 16:53:17
5 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"Excellent, very clear training to GA. Enjoyed the technical definitions to metrics, tutorials to creating own reports and actions to take away from course."

on 30/04/2018 16:53:17

Position: B2B and Education Analyst
Company: Ryman



"Really good"

Overall, it's a highly recommended training for those wanting to understand and made a better use of all that G Analytics has to offer.
Google Analytics 101 – Introduction & User Training
Date published: 04/02/2017 12:02:52
4 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"Overall, it's a highly recommended training for those wanting to understand and made a better use of all that G Analytics has to offer."

on 04/02/2017 12:02:52

Position: Marketing Associate
Company: Wickham Laboratories



"Very useful"

Very useful, training was very clear.
Google Analytics 101 – Introduction & User Training
Date published: 04/11/2016 09:39:41
5 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"Very useful, training was very clear."

on 04/11/2016 09:39:41

Company: Jet2

Starts Ends Venue Price Seats Register
Thursday-17-Jan-2019 9:00 am Thursday-17-Jan-2019 5:00 pm London, (5 mins from Subway 1, Old Street Tube) £499.00
+ VAT
4
Thursday-21-Mar-2019 9:00 am Thursday-21-Mar-2019 5:00 pm London, (5 mins from Subway 1, Old Street Tube) £499.00
+ VAT
4
This course is also available for:
On-site, Private Training
£1,450 + VAT per day
No matter how
many attendees!
£499.00 4

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