Our five-star reviewed open, public training course run regularly at our London training venue where candidates network with digital professionals throughout Europe and the World. Book day classes at £499.00 per attendee or book multi-day masterclasses, 21 days ahead for £374.25 per attendee per day.
At £1,450.00 per training day our on-site, private training courses offer unparalleled value when training a digital team of three or more and when you need focused attention on your team and website.
£499.00 + VAT(After 21 Day Early Bird: £499.00 + VAT)
Speaker Matt TrimmerNumber Hours 10Level MarketeerFormat On-line, Tutored Training with Catch-upDuration 5 x 2 Hour Sessions
Fundamentals, key concepts and reporting basics
Google Analytics 101 is an in-depth, hands-on training day that starts with the fundamentals of Google Analytics, moves-on to defining and understanding key concepts and explores almost all the standard reports and their meaning. The feedback we receive suggests that both those new to Google Analytics and, those much more experienced with Google Analytics find the day equally valuable and enlightening.
How will you benefit?
You will end the day feeling confident about navigating the user interface, understand Google Analytics vocabulary and be very able to use and interpret key reports in relation to your own website’s performance.
What is the Syllabus?
The day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch. Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.
Exploring and understanding site content and content drill down
Exploring and understanding user and behaviour flows
Exploring and understanding goal flows and funnel visualisation
Exploring and understanding navigation summary and entrance paths
Exploring and understanding in-page analytics
Improving in-page analytics
Exploring and understanding page title and its significance for SEO
Creating, editing and sharing a custom report for landing page efficiency
Adding custom reports to dashboards
Wrap up, conclusions, your action plan and feedback
* Google Analytics edit access required
What are the prerequisites for attending?
For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google AdWords, administrative access to a Google AdWords account for the duration of the training. If you do not have access to an active Google Analytics account, we can provide you with user access to a test account for the duration of the course or access to the Google Analytics Demo Account. However, this is not as good as working with your own data!
A prerequisite of attending the 201 course is having completed the 101 course or possessing equivalent knowledge. A prerequisite of attending the 202 course is having completed the 201 course or possessing equivalent knowledge. Please examine the detailed syllabus of the day you intend to miss to make sure you are fully familiar with all concepts. A prerequisite of attending the 301 course is having completed the 101, 201 and 202 courses or possessing equivalent knowledge.
Masterclasses
Book our masterclasses and save 25% off the day class price!
Team bookings on day classes
Book a team of 2 or more on a day class and each person get 25% off! Our booking system automatically discounts team bookings.
Charity discounts
Registered charity? Use the discount code “ivnonprofit” for 15% off your entire training booking.
Masterclass loyalty discounts
When you book a Masterclass, you are rewarded with up to £100 credit towards your next Masterclass booking:
£499 per day per attendee or £374.25 when you book multiple days, 21 days ahead on our masterclasses. Single day bookings enjoy 25% off when two or more people book.
We offer pay now by credit/debit card or pay later by bank transfer and credit/debit card. If you are self funded we offer flexible payments. See our terms and conditions for more information.
Apart from increased knowledge, enhanced skills, more experience, a chance to meet industry peers, you get a ivantage Pad and Pen! Oh yes and a free book if you want one!
Open, public training Google Analytics 202 Advanced Analysis & Measurement (2)
"An excellent, well-balanced and enjoyable course which is adapted to ensure your objectives and interests are met."
on 03/05/2018 09:10:59
Position: PR & Social Media Manager Company: Dupree Creative
"Provides in-depth and hands on look at the set up of GA in ord..."
Having not completed the prior courses (i.e. 101, 201, 202) the prep I did in order to make sure I was at the right level of knowledge for 301 meant I'd covered some areas of 301 already, however it was useful to confirm this knowledge. I found de-bugging section most useful as this was part of my objective to find out how our site is tagged up and what is/isn't working. Being able to do all of the practical exercises with the live account that we use was very useful.
Open, public training Google Analytics 301 Advanced Tracking & Technical Implementations
"Having not completed the prior courses (i.e. 101, 201, 202) the prep I did in order to make sure I was at the right level of knowledge for 301 meant I'd covered some areas of 301 already, however it was useful to confirm this knowledge. I found de-bugging section most useful as this was part of my objective to find out how our site is tagged up and what is/isn't working. Being able to do all of the practical exercises with the live account that we use was very useful."
on 14/06/2017 11:03:05
Position: Web Analyst Company: Next
"Must have introduction to Google Analytics"
Training was really well delivered, tailored to the attendees and went into a good level of technical detail as well as everyday use.
Open, public training Google Analytics 101 Introduction & User Training
"Training was really well delivered, tailored to the attendees and went into a good level of technical detail as well as everyday use."
on 31/01/2017 09:51:54
Position: Marketing Manager Company: Daniel Owen Ltd
"Enjoyable & Engaging Course"
An excellent, well-balanced and enjoyable course covering an array of important elements of Google Analytics to increase your knowledge and that you are able to execute straight away.
Open, public training Google Analytics 201 Advanced Analysis & Measurement
"An excellent, well-balanced and enjoyable course covering an array of important elements of Google Analytics to increase your knowledge and that you are able to execute straight away."
on 03/05/2018 09:08:05
Position: PR & Social Media Manager Company: Dupree Creative
"Excellent"
Enthusiastic, knowledgeable and very welcoming/approachable.
Open, public training Google Analytics 202 Advanced Analysis & Measurement (2)
"Very useful and clear training."
on 04/11/2016 09:42:08
Company: Jet2
"Clear, detailed introduction"
Excellent, very clear training to GA. Enjoyed the technical definitions to metrics, tutorials to creating own reports and actions to take away from course.
Open, public training Google Analytics 101 Introduction & User Training
"Excellent, very clear training to GA. Enjoyed the technical definitions to metrics, tutorials to creating own reports and actions to take away from course."
on 30/04/2018 16:53:17
Position: B2B and Education Analyst Company: Ryman
"Really good"
Overall, it's a highly recommended training for those wanting to understand and made a better use of all that G Analytics has to offer.
Subscribe to our email shots to receive regular email updates about our training courses including schedules, special events, early birds, and other special offers.
Please enter the relevant details on our E-shots page, link below: Subscribe
How much does the training cost?