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Google Analytics 101 - 1 Day

£499.00 + VAT (After 21 Day Early Bird: £499.00 + VAT)
Level Beginner (101)Format ClassroomDuration 1 Day

Fundamentals, key concepts and reporting basics

Google Analytics 101 is an in-depth, hands-on training day that starts with the fundamentals of Google Analytics, moves-on to defining and understanding key concepts and explores almost all the standard reports and their meaning. The feedback we receive suggests that both those new to Google Analytics and, those much more experienced with Google Analytics find the day equally valuable and enlightening.

How will you benefit?

You will end the day feeling confident about navigating the user interface, understand Google Analytics vocabulary and be very able to use and interpret key reports in relation to your own website’s performance.

What is the Syllabus?

The day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch. Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.

Session 1 – Mastering the Google Analytics interface
  • Introductions, your objectives and building your 101 action plan
  • Defining paid search (cpc, ppc & pfp), organic search, structured search and SEO
  • Accessing Google Analytics with your Google account
  • Google Analytics accounts, web properties and views
  • The Google Analytics Tracking Code (GATC)
  • Exploring and understanding real-time reporting
  • Exploring and understanding standard reporting – the ABC model
  • Creating, using and sharing annotations
  • Defining and understanding pageviews and unique pageviews
  • Defining and understanding users and sessions
  • Exploring and understanding audience reporting
  • Defining and understanding dimensions and metrics
  • Introducing regular expressions – or (|)
  • Understanding cross segmentation and pivot views
  • Creating, using and sharing shortcuts
  • Introducing, applying and understanding system segments
  • Creating, using and sharing custom segments
  • Understanding and defining bounce and bounce rate
  • Identifying high-bouncing landing pages with the landing pages report
  • Powerful analysis with weighted sort
  • Defining and understanding exit and exit rate
Session 2 – Measuring your success with goals, funnels, transactions and KPIs
  • What is possible with web analytics?
  • What is possible with Google Analytics?
  • Defining and understanding goals
  • Goals as a way of prioritising your work
  • Google Analytics and your website’s goals
  • Setting engagement goals
  • Setting a simple destination goal *
  • Introducing E-commerce
  • Measuring how your traffic sources convert to goals and transactions
  • Understanding and defining key performance indicators (KPIs)
  • Your KPIs and Google Analytics
  • The three organizational objectives
  • Introducing intelligence events
  • Creating, using and sharing powerful dashboards
  • Exporting, emailing and scheduling reports and dashboards
Session 3 – Reporting and measuring devices, users, sessions and traffic sources
  • How Google Analytics measures users, sessions, browsers and devices
  • Understanding why Google Analytics uses cookies
  • Complying with the Google Analytics terms of service and the cookie law/DNT initiatives
  • Exploring and understanding your acquisition sources and mediums
  • Understanding and defining direct, referral and search traffic
  • Identifying high-bouncing traffic sources
  • Identifying high-bouncing traffic to landing pages with cross segmentation
  • Using the URL builder and defining source, medium, campaign, content and term
  • Measuring e-mail marketing campaigns with campaign tracking
  • Measuring banners and display advertising campaigns with campaign tracking
  • Measuring in-bound social media campaigns with campaign tracking
  • Measuring off-line campaigns using vanity URLs and QR codes with campaign tracking
  • Creating, editing and sharing a custom report for organic keywords
  • Creating, editing and sharing a custom report for campaign tracking (URL builder)
Session 4 – Understanding user engagement and content interaction
  • Exploring and understanding behaviour reports
  • Exploring and understanding site content and content drill down
  • Exploring and understanding user and behaviour flows
  • Exploring and understanding goal flows and funnel visualisation
  • Exploring and understanding navigation summary and entrance paths
  • Exploring and understanding in-page analytics
  • Improving in-page analytics
  • Exploring and understanding page title and its significance for SEO
  • Creating, editing and sharing a custom report for landing page efficiency
  • Adding custom reports to dashboards
  • Wrap up, conclusions, your action plan and feedback

* Google Analytics edit access required

What are the prerequisites for attending?

For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google AdWords, administrative access to a Google AdWords account for the duration of the training. If you do not have access to an active Google Analytics account, we can provide you with user access to a test account for the duration of the course or access to the Google Analytics Demo Account. However, this is not as good as working with your own data!

A prerequisite of attending the 201 course is having completed the 101 course or possessing equivalent knowledge. A prerequisite of attending the 202 course is having completed the 201 course or possessing equivalent knowledge. Please examine the detailed syllabus of the day you intend to miss to make sure you are fully familiar with all concepts. A prerequisite of attending the 301 course is having completed the 101, 201 and 202 courses or possessing equivalent knowledge.

Masterclasses

Book our masterclasses and save 25% off the day class price!

Team bookings on day classes

Book a team of 2 or more on a day class and each person get 25% off! Our booking system automatically discounts team bookings.

Charity discounts

Registered charity? Use the discount code “ivnonprofit” for 15% off your entire training booking.

Masterclass loyalty discounts

When you book a Masterclass, you are rewarded with up to £100 credit towards your next Masterclass booking:

2 day
Masterclass
booking
£25.00

3 day
Masterclass
booking
£50.00

4 day
Masterclass
booking
£75.00

5 day
Masterclass
booking
£100.00


FAQs

'How much does the training cost?'
£499 per day per attendee or £374.25 when you book multiple days, 21 days ahead on our masterclasses. Single day bookings enjoy 25% off when two or more people book.
'How can I save the most?'
Book our masterclasses - you'll save 25%!
'Do you offer non-profits a discount?'
Yes, send us your registration number for a 15% discount.
'How can I pay for the training?'
We offer pay now by credit/debit card or pay later by bank transfer and credit/debit card. If you are self funded we offer flexible payments. See our terms and conditions for more information.
'What happens if I need to reschedule?'
Providing you inform us before the start of your course, you may transfer your scheduled course booking to an alternative date free of charge.
'What happens if someone needs to attend in my place?'
Providing you inform us before the start of your course, you may transfer your scheduled course booking to another attendee free of charge.
'Is lunch included?'
Of course, nice sandwiches and sometimes a restaurant or pub!
'Are there refreshments?'
Tea, coffee, water and snacks are free throughout the day.
'Do I need a laptop?'
Yes, but we provide it or you can bring your own.
'Do I get the slide printouts?'
No, we think permanant access to all slides on Slideshare.net is better.
'How should I dress?'
Business casual is the norm, but be comfortable.
'Do you offer support?'
Yes, via email for 60 days after the course.
'What else do I get for attending?'
Apart from increased knowledge, enhanced skills, more experience, a chance to meet industry peers, you get a ivantage Pad and Pen! Oh yes and a free book if you want one!
'What are your loyalty discounts?'
Book a masterclass, receive up to £100 credit to the next. See our terms and conditions for more information

Any further questions?
Please contact us.

Reviews



"Everything you wanted to know about Google Analytics, t"

I really enjoyed the Google Analytics 201 Training. The tutor was excellent , well-prepared and very experienced, and tailored the material to our own websites and areas of responsibility(ie email)
Google Analytics 201 – Advanced Analysis & Measurement
Date published: 31/03/2016 09:21:36
5 / 5 stars

Open, public training
Google Analytics 201
Advanced Analysis & Measurement

"I really enjoyed the Google Analytics 201 Training. The tutor was excellent , well-prepared and very experienced, and tailored the material to our own websites and areas of responsibility(ie email)"

on 31/03/2016 09:21:36

Position: Email Marketing Executive
Company: Carnival UK



"Great training with useful takeaways"

The course material was in depth and useful. The tutor was very knowledgeable and helpful.
Google Analytics 201 – Advanced Analysis & Measurement
Date published: 03/12/2015 12:15:33
4 / 5 stars

Open, public training
Google Analytics 201
Advanced Analysis & Measurement

"The course material was in depth and useful. The tutor was very knowledgeable and helpful."

on 03/12/2015 12:15:33

Position: Digital Optimisation Manager
Company: Chartered Management Institute



"Good way to understand the technical side of GA"

There was too much tech information (cookies, coding, debugging) slight repetition on the URL builder and how GA works but we had more time to practice the stuff we learnt.
Google Analytics 201 – Advanced Analysis & Measurement
Date published: 28/09/2015 11:41:02
4 / 5 stars

Open, public training
Google Analytics 201
Advanced Analysis & Measurement

"There was too much tech information (cookies, coding, debugging) slight repetition on the URL builder and how GA works but we had more time to practice the stuff we learnt. "

on 28/09/2015 11:41:02

Position: Digital Campaign manager
Company: Global Blue



"Top quality"

Really good. Some one who does this work, not just a trained trainer with no real world experience.
Google Analytics 101 – Introduction & User Training
Date published: 22/01/2016 21:41:14
5 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"Really good. Some one who does this work, not just a trained trainer with no real world experience."

on 22/01/2016 21:41:14

Position: Online marketing & sales
Company: Kaiser + Kraft Ltd



"Detail-oriented SEO and Online Marketing course"

Excellent course providing an in-depth look at Marketing tracking capabilities. Very detail-oriented, highly focused on SEO.
Google Analytics 202 – Advanced Analysis & Measurement (2)
Date published: 14/10/2015 16:06:14
5 / 5 stars

Open, public training
Google Analytics 202
Advanced Analysis & Measurement (2)

"Excellent course providing an in-depth look at Marketing tracking capabilities. Very detail-oriented, highly focused on SEO."

on 14/10/2015 16:06:14

Position: Digital Analyst
Company: Salt Mobile



"Google Analytics. Getting the best out of your site"

A good course showing all the basic uses and how to use them. Very good starting point to build on.
Google Analytics 101 – Introduction & User Training
Date published: 28/09/2015 12:49:11
5 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"A good course showing all the basic uses and how to use them. Very good starting point to build on. "

on 28/09/2015 12:49:11

Position: Digital Developer
Company: Precision Marketing Group



"Great training with useful takeaways"

The course material was in depth and useful. The tutor was very knowledgeable and helpful.
Google Analytics 202 – Advanced Analysis & Measurement (2)
Date published: 03/12/2015 17:04:37
4 / 5 stars

Open, public training
Google Analytics 202
Advanced Analysis & Measurement (2)

"The course material was in depth and useful. The tutor was very knowledgeable and helpful."

on 03/12/2015 17:04:37

Position: Digital Optimisation Manager
Company: Chartered Management Institute



"Technical deep-dive for implementers"

This technical training day was an excellent resource for me in order to do the last fine-tuning of our implementation of GA.
Google Analytics 301 – Advanced Tracking & Technical Implementations
Date published: 14/10/2015 15:46:47
5 / 5 stars

Open, public training
Google Analytics 301
Advanced Tracking & Technical Implementations

"This technical training day was an excellent resource for me in order to do the last fine-tuning of our implementation of GA. "

on 14/10/2015 15:46:47

Position: Digital Analyst
Company: Salt Mobile



"Good way to understand the technical side of GA"

The course covers a lot of information about the GA as a whole but does not give enough information and time to practice techniques of retrieving particular data/reports. It helps to understand where to find information but does not teach you why you need it or why these metrics are better than other.
Google Analytics 101 – Introduction & User Training
Date published: 28/09/2015 11:37:52
4 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"The course covers a lot of information about the GA as a whole but does not give enough information and time to practice techniques of retrieving particular data/reports. It helps to understand where to find information but does not teach you why you need it or why these metrics are better than other."

on 28/09/2015 11:37:52

Position: Digital Campaign manager
Company: Global Blue

Starts Ends Venue Price Seats Register
Monday-24-Apr-2017 9:00 am Monday-24-Apr-2017 5:00 pm London, (5 mins from Subway 1, Old Street Tube) £499.00
+ VAT
4
Monday-05-Jun-2017 9:00 am Friday-05-May-2017 5:00 pm London, (5 mins from Subway 1, Old Street Tube) £499.00
+ VAT
4
Monday-17-Jul-2017 9:00 am Monday-17-Jul-2017 5:00 pm London, (5 mins from Subway 1, Old Street Tube) £499.00
+ VAT
4
Monday-11-Sep-2017 9:00 am Monday-11-Sep-2017 5:00 pm London, (5 mins from Subway 1, Old Street Tube) £499.00
+ VAT
4
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