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Google Analytics Reporting & Analysis Masterclass - 3 Days

£1,122.75 + VAT (After 21 Day Early Bird: £1,497.00 + VAT)
Level Beginner (101) to Intermediate (20x)Format ClassroomDuration 3 Day Masterclass

Google Analytics 101, 201 & 202 - 3 days of intensive learning

Google Analytics Reporting & Analysis Masterclass is a 3-day, in-depth, hands-on training programme that starts with the fundamentals of Google Analytics, moves on to advanced analysis tracking and techniques and then advanced analysis of organic search, paid search and in-bound social media and how traffic can be re-evaluated though different conversion attribution models.

How will you benefit?

You will end the three days having mastered basic reporting and a number of advanced analysis techniques and be able to analyse your inbound SEO, PPC and social media performance. You will be confident using Google Analytics and all of its basic reports, complex modules and be able to build any custom report or advanced segment for your analysis needs.

What is the Syllabus?

Each day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch. Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.

Day 1Google Analytics 101 Fundamentals, key concepts and reporting basics
  • Session 1 - Mastering the Google Analytics interface
  • Session 2 - Measuring your success with goals, funnels, transactions and KPIs
  • Session 3 - Reporting and measuring devices, users, sessions and traffic sources
  • Session 4 - Understanding user engagement and content interaction
Day 2Google Analytics 201 Goals, events, views, basic filters, segments, alerts and best practice campaigns
  • Session 1 - Specifying, setting and reporting on destination based goals
  • Session 2 - Event tracking, event-based goals, KPIs and dashboards
  • Session 3 - Views, filters, custom segments and custom alerts*
  • Session 4 - Campaigns, channel groupings, brand terms and cohorts
Day 3Google Analytics 202 Analysing organic search, paid search, in-bound social media and attribution modelling
  • Session 1 - Assessing the value of your SEO campaigns
  • Session 2 - Assessing the value of your AdWords campaigns
  • Session 3 - Re-assessing the value of your traffic with multi-channel funnels
  • Session 4 - Assessing the value of in-bound social media

* Google Analytics edit access required

What are the prerequisites for attending?

For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google AdWords, administrative access to a Google AdWords account for the duration of the training. If you do not have access to an active Google Analytics account, we can provide you with user access to a test account for the duration of the course or access to the Google Analytics Demo Account. However, this is not as good as working with your own data!

A prerequisite of attending the 201 course is having completed the 101 course or possessing equivalent knowledge. A prerequisite of attending the 202 course is having completed the 201 course or possessing equivalent knowledge. Please examine the detailed syllabus of the day you intend to miss to make sure you are fully familiar with all concepts. A prerequisite of attending the 301 course is having completed the 101, 201 and 202 courses or possessing equivalent knowledge.

Masterclasses

Book our masterclasses and save 25% off the day class price!

Team bookings on day classes

Book a team of 2 or more on a day class and each person get 25% off! Our booking system automatically discounts team bookings.

Charity discounts

Registered charity? Use the discount code “ivnonprofit” for 15% off your entire training booking.

Masterclass loyalty discounts

When you book a Masterclass, you are rewarded with up to £100 credit towards your next Masterclass booking:

2 day
Masterclass
booking
£25.00

3 day
Masterclass
booking
£50.00

4 day
Masterclass
booking
£75.00

5 day
Masterclass
booking
£100.00


FAQs

'How much does the training cost?'
£499 per day per attendee or £374.25 when you book multiple days, 21 days ahead on our masterclasses. Single day bookings enjoy 25% off when two or more people book.
'How can I save the most?'
Book our masterclasses - you'll save 25%!
'Do you offer non-profits a discount?'
Yes, send us your registration number for a 15% discount.
'How can I pay for the training?'
We offer pay now by credit/debit card or pay later by bank transfer and credit/debit card. If you are self funded we offer flexible payments. See our terms and conditions for more information.
'What happens if I need to reschedule?'
Providing you inform us before the start of your course, you may transfer your scheduled course booking to an alternative date free of charge.
'What happens if someone needs to attend in my place?'
Providing you inform us before the start of your course, you may transfer your scheduled course booking to another attendee free of charge.
'Is lunch included?'
Of course, nice sandwiches and sometimes a restaurant or pub!
'Are there refreshments?'
Tea, coffee, water and snacks are free throughout the day.
'Do I need a laptop?'
Yes, but we provide it or you can bring your own.
'Do I get the slide printouts?'
No, we think permanant access to all slides on Slideshare.net is better.
'How should I dress?'
Business casual is the norm, but be comfortable.
'Do you offer support?'
Yes, via email for 60 days after the course.
'What else do I get for attending?'
Apart from increased knowledge, enhanced skills, more experience, a chance to meet industry peers, you get a ivantage Pad and Pen! Oh yes and a free book if you want one!
'What are your loyalty discounts?'
Book a masterclass, receive up to £100 credit to the next. See our terms and conditions for more information

Any further questions?
Please contact us.

Reviews



"Everything you wanted to know about Google Analytics, t"

I really enjoyed the Google Analytics 201 Training. The tutor was excellent , well-prepared and very experienced, and tailored the material to our own websites and areas of responsibility(ie email)
Google Analytics 201 – Advanced Analysis & Measurement
Date published: 31/03/2016 09:21:36
5 / 5 stars

Open, public training
Google Analytics 201
Advanced Analysis & Measurement

"I really enjoyed the Google Analytics 201 Training. The tutor was excellent , well-prepared and very experienced, and tailored the material to our own websites and areas of responsibility(ie email)"

on 31/03/2016 09:21:36

Position: Email Marketing Executive
Company: Carnival UK



"Great training with useful takeaways"

The course material was in depth and useful. The tutor was very knowledgeable and helpful.
Google Analytics 201 – Advanced Analysis & Measurement
Date published: 03/12/2015 12:15:33
4 / 5 stars

Open, public training
Google Analytics 201
Advanced Analysis & Measurement

"The course material was in depth and useful. The tutor was very knowledgeable and helpful."

on 03/12/2015 12:15:33

Position: Digital Optimisation Manager
Company: Chartered Management Institute



"Good way to understand the technical side of GA"

There was too much tech information (cookies, coding, debugging) slight repetition on the URL builder and how GA works but we had more time to practice the stuff we learnt.
Google Analytics 201 – Advanced Analysis & Measurement
Date published: 28/09/2015 11:41:02
4 / 5 stars

Open, public training
Google Analytics 201
Advanced Analysis & Measurement

"There was too much tech information (cookies, coding, debugging) slight repetition on the URL builder and how GA works but we had more time to practice the stuff we learnt. "

on 28/09/2015 11:41:02

Position: Digital Campaign manager
Company: Global Blue



"Top quality"

Really good. Some one who does this work, not just a trained trainer with no real world experience.
Google Analytics 101 – Introduction & User Training
Date published: 22/01/2016 21:41:14
5 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"Really good. Some one who does this work, not just a trained trainer with no real world experience."

on 22/01/2016 21:41:14

Position: Online marketing & sales
Company: Kaiser + Kraft Ltd



"Detail-oriented SEO and Online Marketing course"

Excellent course providing an in-depth look at Marketing tracking capabilities. Very detail-oriented, highly focused on SEO.
Google Analytics 202 – Advanced Analysis & Measurement (2)
Date published: 14/10/2015 16:06:14
5 / 5 stars

Open, public training
Google Analytics 202
Advanced Analysis & Measurement (2)

"Excellent course providing an in-depth look at Marketing tracking capabilities. Very detail-oriented, highly focused on SEO."

on 14/10/2015 16:06:14

Position: Digital Analyst
Company: Salt Mobile



"Google Analytics. Getting the best out of your site"

A good course showing all the basic uses and how to use them. Very good starting point to build on.
Google Analytics 101 – Introduction & User Training
Date published: 28/09/2015 12:49:11
5 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"A good course showing all the basic uses and how to use them. Very good starting point to build on. "

on 28/09/2015 12:49:11

Position: Digital Developer
Company: Precision Marketing Group



"Great training with useful takeaways"

The course material was in depth and useful. The tutor was very knowledgeable and helpful.
Google Analytics 202 – Advanced Analysis & Measurement (2)
Date published: 03/12/2015 17:04:37
4 / 5 stars

Open, public training
Google Analytics 202
Advanced Analysis & Measurement (2)

"The course material was in depth and useful. The tutor was very knowledgeable and helpful."

on 03/12/2015 17:04:37

Position: Digital Optimisation Manager
Company: Chartered Management Institute



"Technical deep-dive for implementers"

This technical training day was an excellent resource for me in order to do the last fine-tuning of our implementation of GA.
Google Analytics 301 – Advanced Tracking & Technical Implementations
Date published: 14/10/2015 15:46:47
5 / 5 stars

Open, public training
Google Analytics 301
Advanced Tracking & Technical Implementations

"This technical training day was an excellent resource for me in order to do the last fine-tuning of our implementation of GA. "

on 14/10/2015 15:46:47

Position: Digital Analyst
Company: Salt Mobile



"Good way to understand the technical side of GA"

The course covers a lot of information about the GA as a whole but does not give enough information and time to practice techniques of retrieving particular data/reports. It helps to understand where to find information but does not teach you why you need it or why these metrics are better than other.
Google Analytics 101 – Introduction & User Training
Date published: 28/09/2015 11:37:52
4 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"The course covers a lot of information about the GA as a whole but does not give enough information and time to practice techniques of retrieving particular data/reports. It helps to understand where to find information but does not teach you why you need it or why these metrics are better than other."

on 28/09/2015 11:37:52

Position: Digital Campaign manager
Company: Global Blue

Starts Ends Venue Price Seats Register
Monday-24-Apr-2017 9:00 am Wednesday-26-Apr-2017 5:00 pm London, (5 mins from Subway 1, Old Street Tube) £1,122.75
+ VAT
4
Monday-05-Jun-2017 9:00 am Wednesday-07-Jun-2017 5:00 pm London, (5 mins from Subway 1, Old Street Tube) £1,122.75
+ VAT
4
Monday-17-Jul-2017 9:00 am Wednesday-19-Jul-2017 5:00 pm London, (5 mins from Subway 1, Old Street Tube) £1,122.75
+ VAT
4
Monday-11-Sep-2017 9:00 am Wednesday-13-Sep-2017 5:00 pm London, (5 mins from Subway 1, Old Street Tube) £1,122.75
+ VAT
4
This course is also available for:
On-site, Private Training
£1,450 + VAT per day
No matter how
many attendees!
£1,497.00 4

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