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About ivantage and
your expert trainer

Live Training with ivantage


ivantage Founder
& GA Expert

Hello, my name is Matt Trimmer and I’ve been “doing” digital marketing since 1996 when things like Alta Vista, Overture and WebTrends were key brands! In 2005, My company, ivantage, become a Google Analytics Certified Consultant after the acquisition of Urchin Software Corporation and in 2009 I became one of only 14 Google Seminar Leaders globally to train in Google Analytics in order to lead Google’s Seminars for Success education programme. I’ve been consulting & training in Google Analytics, Google Tag Manager and Google Ads ever since then and have managed to keep up with all the exciting technology and privacy changes in the market.

I love teaching, training and consulting in my chosen field of Google Analytics, Google Tag Manager, Usercentric’s Cookiebot and Google Ads and their application to digtial marketing and it is always an honour to teach, train and consult fellow digital professionals.

I look forward to meeting and working with you…

Digital Enlightenment

Digital Enlightenment

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