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Google
Analytics 4

On-site, private training

The complete training course for understanding, using & configuring Google Analytics 4

GA4 team training at your place

Want to train the team in GA4 and prefer an in-person experience? Then book an on-site, private training day in GA4 with Matt Trimmer.
Book a discovery call now to discuss options, dates, audience and syllabus..

Course Summary

Format:
On-site, in person & Interactive, attending custom scheduled days

Modules:
2-6

Sessions:
Up to 2 per day over 3 days to suit your team

Duration:
Up to 18 hours over 3 days

Location:
On-site at your offices

Cost:
£1,800 per day +travel expenses

When:
Up to you & your team! Book a discovery call now to discuss options, dates, audience and syllabus.

Book your course now

On-site, Private training with ivantage

What you’ll learn

The key differences between GA UA and GA4

The key differences between GA UA and GA4

How GA4 works

How GA4 works

Configuration fundamentals

Configuration fundamentals

Conversion reporting & setup

Conversion reporting & setup

How to use & understand the standard reports

How to use & understand the standard reports

How to build & understand your own Explorer reports

How to build & understand your own Explorer reports

How to customise the user interface and incorporate your own report

How to customise the user interface and incorporate your own report

Exporting GA4 to BigQuery

Exporting GA4 to BigQuery

Building basic queries in BigQuery

Building basic queries in BigQuery

Building Looker Studio Reports from BigQuery

Building Looker Studio Reports from BigQuery

What does the GA4 course cover?

  • Accessing Google Analytics

  • Understanding your Google Account

  • How GA4 Works – the GATC

  • Accessing the GA4 Demo Account

  • User Interface Components

  • 4  – the next version of Google Analytics

  • The changing privacy environment

  • Consented, modelled and first party analytics

  • GA4 – key advances

  • What’s new – keeping up

  • The Google Analytics 4 data model

  • Defining and understanding events and event parameters

  • Defining and understanding event parameters

  • Event Types

  • Looking at a live events stream using debugger

  • Live Q and A

  • Defining and understanding dimensions and metrics

  • Defining and understanding users

  • Defining and understanding user properties

  • Defining and understanding user engagement (time)

  • Defining and understanding sessions

  • The Google Analytics 4 data model

  • Data incompatibilities

  • Live Q and A

  • Campaign tracking

  • Integrations

  • Traffic dimensions

  • Attribution

  • Live Q and A

  • Conversions

  • Custom reporting

  • Data differences between reports and explorations

  • Live Q and A

  • E-commerce events

  • E-commerce items array

  • E-commerce items events

  • E-commerce promotion events

  • E-commerce reports

  • E-commerce funnels

  • Item & transaction incompatibilities

  • Google Cloud services & projects

  • Linking GA4 to BigQuery

  • Exporting GA4 data to BigQuery

  • BigQuery tables

  • Extracting key data

  • Reporting from BigQuery  with Looker Studio

Is Google Analytics Live Online Training with Matt Trimmer right for you?

If you’re new to GA4 or have some experience but want to enhance your skills, this course is for you. Enrolling is recommended if you aim to learn the proper use of GA4 and not just the setup, but also how to analyze the collected data.

If you find it challenging to join the dots with the multitude of GA4 resources online and want to prepare for the future where GA4 will be the primary analytics platform, this course will help you achieve your goal.

However, if your intention is to learn how to use BigQuery with GA4 or if you are already an experienced GA4 user, this course is not suitable for you.

To make the most of your learning experience, this course is offered live and in-person.

Your expert GA trainer

Matt
Trimmer

ivantage Founder
& GA Expert

Hello, my name is Matt Trimmer and I’ve been “doing” digital marketing since 1996 when things like Alta Vista, Overture and WebTrends were key brands! In 2005, My company, ivantage, become a Google Analytics Certified Consultant after the acquisition of Urchin Software Corporation and in 2009 I became one of only 14 Google Seminar Leaders globally to train in Google Analytics in order to lead Google’s Seminars for Success education programme. I’ve been consulting & training in Google Analytics, Google Tag Manager and Google Ads ever since then and have managed to keep up with all the exciting technology and privacy changes in the market.

I love teaching, training and consulting in my chosen field of Google Analytics, Google Tag Manager, Usercentric’s Cookiebot and Google Ads and their application to digtial marketing and it is always an honour to teach, train and consult fellow digital professionals.

I look forward to meeting and working with you…

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FAQ

Yes, via email for 60 days after the course.

£1,500 per attendee, plus VAT.

Yes, send us your registration number for a 15% discount.

Once registered you will receive and invoice, enabling you to pay by credit or debit card, Paypal or bank transfer.

Providing you inform us before the start of your course, you may transfer your scheduled course booking to a nominated person.

Providing you inform us before the start of your course, you may transfer your scheduled course booking to another attendee free of charge.

Yes, permanent access to all slides on Google Slides.

Digital Enlightenment

Digital Enlightenment

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