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Useful tools and reports to help check Google Analytics page tagging

Google Analytics’ Achilles Heel is poor page tagging so what can be done to check how well tagged your website is? Well, here are some useful tools and reports: Browser tools:1) View Source in your browser and search “UA-“2) Firebug for Firefox3) Charles or Fiddler for Internet Explorer4) Charles for Safari5) Wasp (Free version)6) Google Analytics Tracking […]

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What Google Analytics can’t tell you

Like any web analytics package, Google Analytics is very good at helping you understand how visitors found your website and what visitors are doing on your website but not why they are doing it. To understand the “why” we need other tools like: 1) Site Surveys tools such as:iperceptions (formally 4Q)KampyleGoogle Consumer Surveys 2) Page […]

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The Top 10 set-up and usage mistakes to avoid when using Google Analytics

Mistake 1 – Not upgrading to Universal Analytics and not using Google Tag ManagerGoogle Analytics is a wonderful tool – it allows you to see how visitors arrive to your website and what those users go on to do. However, its ‘Achilles’ heel’ is poor customisation when setting up tagging. Missing code from pages, duplicate […]

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Digital Enlightenment

Digital Enlightenment

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