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What Google Analytics can’t tell you

Like any web analytics package, Google Analytics is very good at helping you understand how visitors found your website and what visitors are doing on your website but not why they are doing it. To understand the “why” we need other tools like:

1) Site Surveys tools such as:
iperceptions (formally 4Q)
Kampyle
Google Consumer Surveys

2) Page Surveys tools such as:
Qualaroo

3) Live Chat
Live Person
Live Chat
Zendesk

4) Heuristic review tools:

Screen recording (yourself):
Camtasia
ScreenFlow

Heuristics from Nielsen Norman Group:
E-commerce heuristics
Non-profit
B2B heuristics
About us heuristics
PR section heuristics
Investor relations heuristics
Intranet heuristics

5) A/B and Multivariate testing tools
Google Analytics Content Experiments
Visual Website Optimizer
Optimizely
Adobe Test and Target
SiteSpect

6) Online usability testing:
Usertesting
Whatusersdo

7) Online usability feedback:
Usabilla Live
Usabilla Feedback
OptimalSort
TreeJack
ChalkMark

8) Online recruitment on your site for usability testing
Ethnio

Digital Enlightenment

Digital Enlightenment

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