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The Top 10 set-up and usage mistakes to avoid when using Google Analytics

Mistake 1 – Not upgrading to Universal Analytics and not using Google Tag ManagerGoogle Analytics is a wonderful tool – it allows you to see how visitors arrive to your website and what those users go on to do. However, its ‘Achilles’ heel’ is poor customisation when setting up tagging. Missing code from pages, duplicate […]

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Digital Enlightenment

Digital Enlightenment

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